Graph analytics can be used to generate product recommendations in Neo4j based on three factors: purchase history by finding people who share some purchased products but not others, brand loyalty by recommending untried products from brands of purchased items, and social ties by recommending products to siblings of a person based on that person's purchases but not the sibling's direct purchases.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
Boost Email Marketing Revenue with the Power of Consumer PsychologyHolly Wright
Learn tried and true influence techniques studied by the best minds in consumer psychology to boost email marketing revenue. Learn the definitions and nuances of my top 10 principles, and see example email campaigns that I've personally implemented for clients as well as examples from the greater email marketing world.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
Boost Email Marketing Revenue with the Power of Consumer PsychologyHolly Wright
Learn tried and true influence techniques studied by the best minds in consumer psychology to boost email marketing revenue. Learn the definitions and nuances of my top 10 principles, and see example email campaigns that I've personally implemented for clients as well as examples from the greater email marketing world.
Marketing your Business Online- Social Media is a maze.Andrea Hamilton
How do you promote and market your business online? From Facebook, Twitter, LinkedIn, YouTube, Instagram there are lots of ways! I help people navigate the maze.
Social Media Psychology for entry level brands and absolute noobsMichael Baggs
Here is my second guide for people new to social media and marketing.
In this deck we will be looking at how humans have evolved to want to share funny links with one another, why some things are more pleasurable for the brain to look at than others and how to put that all together to make some wonderful link-bait that drives up your click-through rates.
If you have any questions or comments, feel free to fire them to me via Twitter @thecharmofbirds
11 Consumer Behavior Secrets to Improve Automated MarketingGetResponse
Webinar presentation by Jamie Turner for GetResponse revealing consumer behavior secrets and how you can use it for your automated marketing campaigns.
How Data Science can increase Ecommerce profitsRomexsoft
Want to increase your sales? Here’s a detailed case study on how ecommerce companies can leverage profits with machine learning algorithms.
Here you can find a more about Data Science for Ecommerce - https://www.romexsoft.com/blog/ecommerce-conversions/
Start Garden: Defining Your Target CustomerEmily Gremel
A presentation for entrepreneurs and marketers that discusses the importance of defining your target market. Research basics are outlined, and basic steps for developing and executing a research plan are outlined. The basics of consumer profiles and personas are touched on. The presentation also discusses the benefits and uses of a defined target market, and how to utilize it inside and outside your organization.
Presented for Start Garden in Grand Rapids, MI. http://startgarden.com
Sharing some of the research we did last year to understand how digital shopping behaviors are evolving across 12 unique product categories: Apparel, Electronics, Grocery, Appliances, Automotive Supplies, Beauty, Wireless, Jewelry, Home Remodeling, Furniture, Software, and Restaurants.
Marketing your Business Online- Social Media is a maze.Andrea Hamilton
How do you promote and market your business online? From Facebook, Twitter, LinkedIn, YouTube, Instagram there are lots of ways! I help people navigate the maze.
Social Media Psychology for entry level brands and absolute noobsMichael Baggs
Here is my second guide for people new to social media and marketing.
In this deck we will be looking at how humans have evolved to want to share funny links with one another, why some things are more pleasurable for the brain to look at than others and how to put that all together to make some wonderful link-bait that drives up your click-through rates.
If you have any questions or comments, feel free to fire them to me via Twitter @thecharmofbirds
11 Consumer Behavior Secrets to Improve Automated MarketingGetResponse
Webinar presentation by Jamie Turner for GetResponse revealing consumer behavior secrets and how you can use it for your automated marketing campaigns.
How Data Science can increase Ecommerce profitsRomexsoft
Want to increase your sales? Here’s a detailed case study on how ecommerce companies can leverage profits with machine learning algorithms.
Here you can find a more about Data Science for Ecommerce - https://www.romexsoft.com/blog/ecommerce-conversions/
Start Garden: Defining Your Target CustomerEmily Gremel
A presentation for entrepreneurs and marketers that discusses the importance of defining your target market. Research basics are outlined, and basic steps for developing and executing a research plan are outlined. The basics of consumer profiles and personas are touched on. The presentation also discusses the benefits and uses of a defined target market, and how to utilize it inside and outside your organization.
Presented for Start Garden in Grand Rapids, MI. http://startgarden.com
Sharing some of the research we did last year to understand how digital shopping behaviors are evolving across 12 unique product categories: Apparel, Electronics, Grocery, Appliances, Automotive Supplies, Beauty, Wireless, Jewelry, Home Remodeling, Furniture, Software, and Restaurants.
1. Graph analytics - Using Neo4j graph model for recommendations
Data Model created in Neo4j
Recommendations based on product purchase history
We would like to find people that already share a couple of products that they have purchased in the past, but
that also explicitly do not share a number of other products. In our data model, this Cypher query would go
something like this:
2. Recommendations based on brand loyalty
If we already own a product of a particular brand, it is likely that we will be more interested in other products that
are manufactured by that same brand.
Recommendations based on social ties
This would give us the products bought by a specific person, and looks for siblings (who have the same mother or
father as the first person) who have not bought that specific product and may potentially benefit from it.