This presentation discusses the need for financial advisors for online stock market investments. It analyzes data collected from 204 investors in Ahmedabad through interviews and research on various investment avenues. The findings show that most investors prefer investing in equities online and seek financial advisors due to lack of time or knowledge. Investors rated Sharekhan as the top broking company and IL&FS Investsmart as third. The conclusion is that financial advisors remain necessary, as many investors lack awareness and prefer brands they trust for guidance. Recommendations include improving awareness of IL&FS through advertising, providing free tips to attract more clients, and enhancing personalized services.

1. PRESENTATION ON NEED OF
FINANCIAL ADVISOR FOR
INVESTMENT
PRESENTED TO PRESENTED BY
MS NEHA NAIR TARA NAND CHOUDHARY

2. CONTENTS
 Project title
 Objective of project
 Methodology
 Sampling
 Sip
 About IL&FS Investsmart
 Learnings
 Analysis and Finding
 Conclusions
 Recommendation

3. PROJECT TITLE
NEED OF FINANCIAL ADVISOR
FOR INVESTMENT IN STOCK
MARKET IN ONLINE TRADE

4. OBJECTIVES
Objective of the Project:
 Primary objective-
To find out if there is NEED OF FINANCIAL ADVISORS FOR
ONLINE INVESTMENT IN STOCK MARKET
 Secondary objective-
 To know offline and online investment in stock market.
 Investor’s perceptions on online investment.
 Investor’s perception of financial advisors for online investment.
 How much worthy these financial advisors for online investment?
 Why/why not do people choose online investment?
 Which of different broking organization gives the most reliable
information/tips?
 To find out the work of IL&FS INVESTSMART.
 To find out the reasons of success of ILFS INVESTSMART.

5. METHODOLOGY
 Both primary as well as secondary data collection.
 In primary method ,a quantitative exploratory study was
conducted by interviewing the investors in Ahmedabad. This
was done by formulating a proper questionnaire.
 In the secondary method we browsed through various
websites, books, magazines, newspapers, periodicals etc. to
find out various avenues available for financial advisor.

6. SAMPLING
 Working population : investors in stocks, mutual funds,
real estate, gold etc. at selected brokerage firms,
investment consultants; working professional.
 We personally interacted with the working professional
who had made investments.
 We had used simple random-sampling within the
selected working population.
 Sample size selected was 204 because working population
is homogenous (i.e. interacting directly with the
investors). Moreover, there are constraints like time,
money

7. PROBLEMS FACED & STRATEGIES
TO SOLVE THEM…..
1. Data calling /Meeting to customer
1). Why should customer pay in advance for services?
ANS. “MODEL PORTFOLIO”
2). Why offline trader need to shift to online services
 TOLL FREE NO:- 1800-22-4444
 DO IT THEIR OWN
3). What is guarantee of Investment return?
ANS. From company side, I can say 15% but not written.

8. CONTD…
2. Canopy activity
 Size of canopy (Dispute in Maninager)
 Too heavy to carry
3.Umbrella activity
 Too light weight so some time falls down
 One person required to stand along with umbrella
4.Calling to references
 Where did you get my no.
5. Trainee recruitment activity
 Not enough references

9. CONTD…
6. Called calling
1) In corpotates
I. Get stuck at “reception”
Sol: Make a call & get an appointment.
II. Permission for “corporate presentation”
Ex. NID(National Institute of Design)
Sol. Permission was not given from higher authority so, We
did cold calling on the road out side NID
2) By Road side
I. Hot weather- No one wants to stand even for 5 min.
Sol. Do called calling either in Morning (Like at IIM)
OR in evening (like in GHATLODIA).

10. FINDINGS AND ANALYSIS

11. DO YOU INVEST IN STOCK
MARKET?

12. WHICH TYPE OF INVESTOR YOU
ARE?

13. WHICH MODE DO YOU USE FOR
INVESTMENT?

14. WHAT IS YOUR FREQUENCY OF
INVESTMENT?

15. TYPE OF INVESTOR * MODE OF
INVESTMENT
Which mode do
you use for your
investment?
Offlin
Online e Both Total
Which type of Sho
investor you are? rt
43 5 5 53
ter
m
Lon
g
12 16 10 38
ter
m
Bot
13 9 53 75
h

16. INVESTMENT AVENUES AND
THEIR MEAN
Investment option Mean
Equity 4.31
Bonds 1.64
Mutual funds 3.60
fixed deposite 3.74
life insurance 3.78
real estate 2.24
gold & silver 2.70

17. INVESTMENT AVENUE
Mutu gold
al fixed life real &
Equi Bon fund depo insur estat silve othe
ty ds s site ance e r rs
rated
140 5 3 2 1 13 5
1
rated
8 3 22 14 34 4 10
2
rated
4 7 5 19 41 3 10
3
rated
4 5 4 4 11 4 9
0
rated
5 1 0 1 1 2 0 3
Total
153 20 35 40 89 24 37

18. REASONS BEHIND CHOICE OF
INVESTMENT OPTIONS
70
60
50
40 64
30 62
20
10 13 17 10
0

19. PROBLEM FACED DURING ONLINE
TRADING
Frequency Valid Percent
Frequently
24 14.5
Sometimes
90 54.2
Rarely
34 20.5
Not at all
18 10.8
Total
166 100.0

20. WHY DO PEOPLE NEED A
FINANCIAL ADVISOR?

21. TYPE OF INVESTOR * RATE OF
FINANCIAL ADVISOR
How would you rate the overall need of Financial Advisors for
investment in stock market? Total
1 2 3 4 5 6 7 8 9 10 1
Which Short
type of term
investor 7 4 2 3 9 6 9 7 5 1 53
you
are?
Long
term 4 1 2 5 5 7 5 5 2 2 38
Both
4 0 2 4 6 15 16 14 13 1 75
Total 15 5 6 12 20 28 30 26 20 4 166

22. SATISFACTION LEVEL OF
FINANCIAL ADVISOR’S SERVICES
Frequency Valid Percent
Highly
satisfied 11 12.6
Considerably
Satisfied
41 47.1
Reasonably
Satisfied
21 24.1
Unsatisfied
11 12.6
Highly
Unsatisfied
3 3.4
Total 87 100.0

23. SERVICES OF A FINANCIAL
ADVISOR
Rank Mean Rank
PMS
2.01
RMS
2.07
+ve investment result
1.91

24. RANK OF BROKING COMPANIES
Broking Companies Mean Rank
Rank of sharekhan
2.25
Rank of ICICIdirect
2.67
Rank of IL&FS Investsmart
3.00
Rank of Kotak Security
4.13
Rank of India Infoline
4.26
Rank of Reliance Money
4.69

25. INVESTORS’ BROKING
COMPANY & IL&FS PERCEPTION
Do you think IL&FS INVESTSMART
Securities Limited is the best Financial
Advisor Company?
yes no can't say total
With which Sharekhan 2 16 3 21
Broking ICICIdirect 2 3 7 12
Company/Co IL&FS
mpanies you Investsmart 37 7 4 48
are
Kotak
associated? 2 7 8 17
Securities
India Infoline 1 12 8 21
Relaince Money
1 8 4 13
Total 45 53 34 132

26. INFLUENCING FACTOR OF
COMPANIES

27. INFLUENCING FACTOR OFIL&FS

28. INVESTORS’ OPINION ABOUT
SERVICES CHARGED BY IL&FS
Frequency Percent
Very high
18 33.3
High
25 46.3
Reasonable
11 20.4
Negligible
0 0
Total 54 100

29. SATISFACTION LEVEL OF IL&FS

30. PROBLEM WORKING WITH IL&FS

31. IS IL&FS THE BEST COMPANY?

32. LEARNINGS FROM “SIP”
 Training of products
 Marketing & selling
 Data calling
 Canopy and Umbrella marketing –
 Cold-calling -
 Meeting with references
 Trainee recruitment activity

33. FINDINGS
 During the survey service class people showed
positive attitude in share trading.
 Most investors are trading online and daily and
choosing equity.
 Those who have Interest in share trading most of
them are either trading themselves or taking help
of financial advisor.
 Most of people are satisfied with their financial
advisor.
 The investor of Ahmedbad grading sharekhan as
the best broking company and IL&FS as third
from the top.

34. CONCLUSION
 More investors are willing to invest in stock
market rather than investing in debt and bonds
instruments.
 Equity is the preferred instrument.
 People choose financial advisor due to lack of
time and lack of knowledge.
 Lack of knowledge among investors.
 Investors are brand and service as well as
brokerage charge conscious.
 Communication gap between investors and
IL&FS.

35. RECOMENDATIONS
 Need to create awareness about the brand.
 Can attract more clients by providing free tips to them.
 Need to focus on advertisement.
 Need to create awareness among investors.
 More efforts towards personalized services.
 Financial results of the company should be provided to
investors.
 Their should be some decentralization.

36. THANK YOU