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NEDCO Presentation to Vision Committee
- 2. A History of Downtown Mesa (video)
- 3. Poised For Greatness • 1978 - Comprehensive Redevelopment Plan, including vision for higher density housing • 1984 - Redevelopment Plan • 1986 - Implementation for 1984 Plan (change vision to low density housing) • 1987 - Mesa Town Center Plan • 1989 - Town Center Urban Design Program • 1992 - Downtown Mesa Tomorrow • 1994 - Vision Plan for Downtown Mesa • 1995 - Connections: RestoTown Center • 1999 - Concept ring Plan Mesa Town Center • 2002 - Analysis and Recommendation • 2003 - RFPs & Plans • 2008 - Council Strategic Plan • 2009 - DMA Vision Plan • 2011 - Central Main Plan • 2014 - Downtown Vision Committee
- 4. A Part of an Evolution • Light Posts & Streetscape • MAC • Universities • Form Base Code • Light Rail Civic Investments
- 5. Who is NEDCO
- 6. Why NEDCO was Created (video)
- 8. Leveraging Investments Investments in Downtown Mesa via NEDCO from Private Partners since 2012 Chase $ 1,100,000 Wells Fargo $ 550,000 LISC $ 340,000 Raza Development Fund $ 315,000 National Bank of Arizona $ 200,000 CDFI Fund $ 190,000 SCC $ 70,000 State Farm $ 65,000 Bank of America $ 50,000 TOTAL $2,880,000
- 9. Downtown Vision Defined by the Council in 2008 • More Events • Restaurants • 1500 Housing Units
- 10. NEDCO Makes Shift to Fulfill Council Vision • Build strong business community • Weekly meeting with downtown businesses • Build up events • Survey of businesses done in 2010 showed $19,000 in additional revenue every event night.
- 11. Light Rail Comes to Mesa
- 12. Light Rail Comes to Mesa • Lowest Failure rate as any light rail construction project in the country • Make business assistance a priority • Support our CDBG application
- 13. The Vision is PEOPLE! • 1500 New Housing Units • Transit Oriented Development • Creative Placemaking
- 14. Creative Placemaking Through the Arts “Placemaking is the act of people coming together to change overlooked and undervalued public and shared spaces into welcoming places where community gathers, supports one another, and thrives.” - Springboard for the Arts
- 15. Creative Placemaking in Mesa • Mesa up @ Nite • Arts Collaboration Group • Artist Entrepreneur Program • Creative Placemaking Workshop • Ripple • IN FLUX
- 16. Creative Placemaking Through the Arts • Placemaking as a Priority • Simplified Process • Mural Ordinance
- 17. Transit Oriented Development • Mayor Smiths Downtown Mesa Summit • Mayor Smith’s Mesa Urban Development Summit • Form Based Code • TOD Guide Book • Adaptive Reuse
- 18. Transit Oriented Development Needs • Code Analysis (CDBG) • Summit 3 – Developer tour • Mandatory Form Based Code • Training for City departments
- 19. Community Outreach • Meeting since 2011 • Meet on 2nd Thursdays of the month • General Plan 2040 • City Center Design Competition • Consolidated Plan process
- 20. Community Outreach Needs • Community Outreach Be a Key Component to the Vision • Celebrate the Opening • Training for City departments “We have to put a big thank you out to Enterprise, LISC and NEDCO, we wouldn’t have had the level of community engagement without their efforts. This is the most community engagement we’ve had on a consolidated plan.” - Tammy Albright
- 21. Marketing & Advertising • Individual business marketing • Signage • If you knew it you’d do it
- 22. Marketing & Advertising Needs • Comprehensive advertising campaign (TV, Radio, Digital) • Signage • Marketing brochures for business recruitment • Marketing brochures for housing developers (TOD)
- 23. What are we asking of you? • Include NEDCO in the implementation of your vision • Consider NEDCO a partner and a resource in this process - continue to ask us questions! • Make business assistance a priority • Support our CDBG Application • Make creative placemaking a priority • Support the development of a simplified City process • Support the passing of the new mural ordinance • Support CDBG application for code analysis • Support enactment of a mandatory form-based code • Encourage training for City departments in TOD • Identify community outreach as a key component of the vision • Support community participation in celebrating the opening of light rail • Encourage training for City departments in Community Outreach • Come to the RAILmesa January 8th meeting at Queen's Pizza • Marketing, Advertising and Promotions as a priority • Comprehensive advertising campaign (TV, Radio, Digital)