In 2013, NEDCO, with State Farm and LISC, hired Tad Savinar and Jesse Stemmler to pull together concepts that could be put into action at a low cost in the alleys north and south of Main to support Mesa's small business community during light rail construction and beyond. Many of the concepts presented were adopted by property and business owners and their implementation with significant matching grant support from State Farm.
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Downtown Mesa - South Alley Vision
1. ENVISIONING MESA’s SOUTH ALLEY
I M P R O V E M E N T T O O L K I T F O R B U S I N E S S O W N E R S
NEIGHBORHOOD ECONOMIC DEVELOPMENT CORPORATION
September 4, 2013TAD SAVINAR JESSE STEMMLER
2. ELEMENTS OF A VIBRANT RETAIL ALLEY
W
VI
L
WAYFINDING ELEMENTS (Orienting visitors and providing easy
navigation of place)
VISUAL INTEREST (Materials, Color, Details, etc.)
LANDSCAPE (Plantings)
D DIVERSITY (Mix of business types, spaces, experiences)
S SAFETY & VISIBILITY (Putting eyes on the alley)