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ENVISIONING MESA’s SOUTH ALLEY
I M P R O V E M E N T T O O L K I T F O R B U S I N E S S O W N E R S
NEIGHBORHOOD ECONOMIC DEVELOPMENT CORPORATION
September 4, 2013TAD SAVINAR JESSE STEMMLER
ELEMENTS OF A VIBRANT RETAIL ALLEY
W
VI
L
WAYFINDING ELEMENTS (Orienting visitors and providing easy
navigation of place)
VISUAL INTEREST (Materials, Color, Details, etc.)
LANDSCAPE (Plantings)
D DIVERSITY (Mix of business types, spaces, experiences)
S SAFETY & VISIBILITY (Putting eyes on the alley)
SOUTH ALLEY
LE STUDIO SOUTH ALLEY ENTRY
USE EXISTING BUSINESS PATTERNS AND COLOR SCHEMES
L
NILE THEATER & TRANSITIONAL
LIVING BUILDING
W D
GUNNELL’S & CATHOLIC BOOK STORE
W D S
TRE BELLA
HISTORY BY GEORGE & PIZZERIA
S
SOUTH ALLEY LONG-TERM IMPROVEMENT IDEAS (CITY OF MESA)
Integrate pedestrian friendly lighting
Landscaping & Tree Planting
Downtown appropriate signage
Paving Treatment
Misc. Furnishings (trash receptacles, tables, benches, etc.)
Utility placement
Alley Gateway Elements (banners, sign, etc.)
Additional Wayfinding Elements (banners, signage, etc.)
Evaluate parking need vs. pedestrian experience
Canopy/Lighting treatment in alley
Plug Alley Into Existing/New City Events, Festivals, etc.
Branding/Identity
PEDESTRIAN PATH AT PARKING LOT
W S
CONNECTING CORRIDOR
ALLEY GATEWAYS (EAST & WEST)
END
OF
PRESENTATION

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Downtown Mesa - South Alley Vision

  • 1. ENVISIONING MESA’s SOUTH ALLEY I M P R O V E M E N T T O O L K I T F O R B U S I N E S S O W N E R S NEIGHBORHOOD ECONOMIC DEVELOPMENT CORPORATION September 4, 2013TAD SAVINAR JESSE STEMMLER
  • 2. ELEMENTS OF A VIBRANT RETAIL ALLEY W VI L WAYFINDING ELEMENTS (Orienting visitors and providing easy navigation of place) VISUAL INTEREST (Materials, Color, Details, etc.) LANDSCAPE (Plantings) D DIVERSITY (Mix of business types, spaces, experiences) S SAFETY & VISIBILITY (Putting eyes on the alley)
  • 4. LE STUDIO SOUTH ALLEY ENTRY USE EXISTING BUSINESS PATTERNS AND COLOR SCHEMES L
  • 5. NILE THEATER & TRANSITIONAL LIVING BUILDING W D
  • 6. GUNNELL’S & CATHOLIC BOOK STORE W D S
  • 8. HISTORY BY GEORGE & PIZZERIA S
  • 9. SOUTH ALLEY LONG-TERM IMPROVEMENT IDEAS (CITY OF MESA) Integrate pedestrian friendly lighting Landscaping & Tree Planting Downtown appropriate signage Paving Treatment Misc. Furnishings (trash receptacles, tables, benches, etc.) Utility placement Alley Gateway Elements (banners, sign, etc.) Additional Wayfinding Elements (banners, signage, etc.) Evaluate parking need vs. pedestrian experience Canopy/Lighting treatment in alley Plug Alley Into Existing/New City Events, Festivals, etc. Branding/Identity
  • 10. PEDESTRIAN PATH AT PARKING LOT W S
  • 13.
  • 14.