Successfully reported this slideshow.
Plan it Forward for Jobs and Taxes
SNEAPA Conference
October 17, 2013
• Pamela M. Sherrill, AICP, Johnston RI Town Planner...
• Professional association for economic
developers in 11 northeastern states
• Professional education programs
• Annual Co...
Planning Forward
for
Jobs & Tax Revenues
Economic Development Principles
for Community Planners
Mark D. Waterhouse, CEcD, ...
Why Communities Invest in
Economic Development
• Attract capital investment = new tax revenue
• Jobs (may = new tax revenu...
Economic Development ROI
Comes From
•
•
•
•
•

Business
Retention
Expansion
Attraction
Creation
Transition
The Site Selection Process
(Slide courtesy of McCallum-Sweeney Consulting)
Planning
Phase

Phase I

Phase II

Phase III

•...
Site Selection
Evaluation Topics
• Market access
• Available sites &
buildings
• Transportation
• Utilities
• Labor force
...
Some Competitive Realities
Extremely competitive arena
– 3,034 U.S. Counties
– 19,424 Incorporated Cities/Towns/Villages
...
Some Competitive Realities
 A measure of economic sluggishness:
Project announcements (new or expansions)
that were any o...
Projects in New England
Year

Manufacturing

Other

Total

15

53

89

33

27

33

93

2002

31

32

212

275

2003

6

23...
2012 Projects in New England
State

New Mfg

Mfg.
Expand

Other

CT

8

2

15

25 (+15)

MA

7

31

30

68 (+48)

ME

4

2...
Some Competitive Realities
The Era of the Global Jobs Auction
It is a Buyer’s Market
– You are both the Seller and the C...
Providing a Home - Quickly
If construction is necessary, so is fast track
permitting
Site selection consultants say they...
What the Competition is Doing
• Clermont County, OH
– County ordinance requires permits to be issued in 10 days
for comple...
Major Elements of
Community Planning & Development
• Long Range Planning – the Community Master Plan
– Covers 10 – 20 year...
Formulating Action Plans
A Blueprint for Tomorrow
• The hierarchy
– Vision Statement
– Mission Statement
– Goal Statements...
Who is on Your
Economic Development Team?
(Public Sector - besides the E.D. folks)

•
•
•
•
•
•
•
•
•

Chief Elected Offic...
The Bottom Line
• Development regulations and procedures should
be simple, swift and certain
• All community staff should ...
Planning Forward
for
Jobs & Tax Revenues
The Corporate / Developer
Perspective
Scott A. Gibbs, CEcD EDP
Dispelling Some Assumptions
Not All Developers / Businesses Are Looking For A “Deal”
Not All Developers / Businesses Are L...
The Marketing Mix
As Applied To Planning
Product Design
Product Pricing
Product Promotion
Product Distribution
A Community...
The ED Truisms
• You cannot be everything to everybody
• You must make choices and the choices you make define
your commun...
Building A Pro-Investment Culture
Investment hates risk – so manage investment /
development risk
Elements of investment r...
Anecdotal Stories
• In search of the “knowledge industry”
• We’re not asking for the Taj Mahal, we just know
what we don’t...
Strategy Options
• Re-engineering regulatory and permitting
processes: sequential vs. concurrent
• Embracing digital techn...
Conclusion
• Stop being a “bureaucrat” and start being an
entrepreneur.
• Being a leader for change entails taking
profess...
The Role Of Regional Planning In
Attracting Economic Development
Bruce G. Hughes, MPA, EDP
Economic Development/Community
...
Regional Planning Agency (RPA)
Infrastructure Planning Assistance
• MA Chapter 43 D Expedited Permitting
• MassWorks Infra...
RPA Transportation Infrastructure
Planning Assistance
•
•
•
•
•

Corridor Studies
Major Bottleneck Studies
Roadway Drainag...
RPA Transportation Infrastructure
Planning Assistance
• Transportation Improvement Plan (TIP) – The
federally-mandated doc...
OCPC ETA Brochure
Sysco Plympton
Cape Cod Lumber - Abington
Case Study: Old Colony Planning
Council Assistance to Town of
Abington, MA
• Town of Abington tax sale acquisition: former...
Abington
Zoning ByLaw
Plan It Forward for Jobs and Tax Revenue
Contact Information
Pam Sherrill, AICP, Johnston RI Town Planner
(401) 231-4000 x...
SNEAPA 2013 Thursday d4 3_30 jobs and tax revenue
Upcoming SlideShare
Loading in …5
×

SNEAPA 2013 Thursday d4 3_30 jobs and tax revenue

290 views

Published on

Plan it Forward for Jobs and Taxes

Published in: Real Estate, Technology, Business
  • Be the first to comment

  • Be the first to like this

SNEAPA 2013 Thursday d4 3_30 jobs and tax revenue

  1. 1. Plan it Forward for Jobs and Taxes SNEAPA Conference October 17, 2013 • Pamela M. Sherrill, AICP, Johnston RI Town Planner, moderator • Mark D. Waterhouse, President of Garnet Consulting Services: Economic Development Principles for Community Planners • Scott A. Gibbs, Economic Development Foundation of RI: The Corporate / Developer Perspective • Bruce G. Hughes, Old Colony Planning Council, Brockton, MA: Role of Regional Planning In Attracting Economic Development
  2. 2. • Professional association for economic developers in 11 northeastern states • Professional education programs • Annual Conference: 2014 in Worcester, MA • Networking • Research and information • EDP professional certification • www.nedaonline.org
  3. 3. Planning Forward for Jobs & Tax Revenues Economic Development Principles for Community Planners Mark D. Waterhouse, CEcD, LL.B.
  4. 4. Why Communities Invest in Economic Development • Attract capital investment = new tax revenue • Jobs (may = new tax revenue) • Conveniently available goods and services (may = new tax revenue) • Other community development motivations
  5. 5. Economic Development ROI Comes From • • • • • Business Retention Expansion Attraction Creation Transition
  6. 6. The Site Selection Process (Slide courtesy of McCallum-Sweeney Consulting) Planning Phase Phase I Phase II Phase III •Conception •Alignment/Criteria •Community Visits •Negotiations •Feasibility •Regional Analysis •Site Evaluation •Evaluation •Investment Decision •(Areas of Interest) •Comparative Analyses •Site Due Diligence •RFP •Finalist Communities •Selection •Candidate Communities Process of Elimination •Announcement Process of Comparison
  7. 7. Site Selection Evaluation Topics • Market access • Available sites & buildings • Transportation • Utilities • Labor force • Education • Business climate • Taxes • Public facilities & services • Quality of place • Available capital & incentives • Available supplies, parts, services
  8. 8. Some Competitive Realities Extremely competitive arena – 3,034 U.S. Counties – 19,424 Incorporated Cities/Towns/Villages – 16,519 Unincorporated Towns or Townships (2007) – 15,000 – 18,000 EDOs
  9. 9. Some Competitive Realities  A measure of economic sluggishness: Project announcements (new or expansions) that were any of the following: – Manufacturing, office/HQ, distribution, R&D, mixed use – $1 million or more in capital investment – 50 or more jobs – 20,000 square feet or more 2000 – 12,529 2004 – 6,905 2008 – 4,425 2001 – 10,808 2005 – 6,482 2009 – 4,345 2002 – 7,600 2006 – 4,906 2010 – 4,623 2003 – 5,793 2007 – 4,888 2011 – 4,978 Source: Conway Data 2012 – 5,580
  10. 10. Projects in New England Year Manufacturing Other Total 15 53 89 33 27 33 93 2002 31 32 212 275 2003 6 23 36 65 2004 15 9 50 74 2005 8 4 35 47 2006 23 16 19 58 2007 21 21 20 62 2008 23 13 30 66 2009 26 16 43 85 2010 17 16 42 75 2011 13 14 25 52 2012 23 46 54 123 Total 260 252 652 1,164 New Expansion 2000 21 2001
  11. 11. 2012 Projects in New England State New Mfg Mfg. Expand Other CT 8 2 15 25 (+15) MA 7 31 30 68 (+48) ME 4 2 3 9 (+3) NH 2 0 1 3 (-5) RI 0 5 5 10 (+3) VT 2 6 0 8 (-24) Totals 23 46 54 123 (+71) Total (Change from ‘11)
  12. 12. Some Competitive Realities The Era of the Global Jobs Auction It is a Buyer’s Market – You are both the Seller and the Commodity being sold Speed is of the essence – Timeframe for selection process (3 - 4 months) is half that allowed 5 - 10 years ago Selection process emphasizes elimination
  13. 13. Providing a Home - Quickly If construction is necessary, so is fast track permitting Site selection consultants say they would like – Local permits within 14 days (7 ideal) – State permits within 45 days (30 ideal)
  14. 14. What the Competition is Doing • Clermont County, OH – County ordinance requires permits to be issued in 10 days for complete/accurate application for a project allowed in the zoning district • Chesapeake, VA – Office project in office district – permits in 2 days – The Economic Development Department has a professional engineer on staff dedicated to working with businesses in creating a streamlined development process • Phoenix, AZ – Building Plan Self-Certification Program
  15. 15. Major Elements of Community Planning & Development • Long Range Planning – the Community Master Plan – Covers 10 – 20 year timeframe between major changes • Continuing Regulations – Implementation tools for long-range plan – Ongoing but subject to modification • Short-term Plans and Strategies – Cover 2 – 5 year timeframe – May have annual updates – Should include an Economic Development Action Plan
  16. 16. Formulating Action Plans A Blueprint for Tomorrow • The hierarchy – Vision Statement – Mission Statement – Goal Statements – Objectives – Strategies/Tactics/Action Steps • Responsibilities • Resource needs • Performance metrics
  17. 17. Who is on Your Economic Development Team? (Public Sector - besides the E.D. folks) • • • • • • • • • Chief Elected Official Town Planner ZEO Building Inspector Fire Marshal Assessor Land Use Boards and Commissions Health Department Superintendent of Schools
  18. 18. The Bottom Line • Development regulations and procedures should be simple, swift and certain • All community staff should be process facilitators – not regulation enforcers • Economic development is an essential part of community development and quality of life – Most people include having a job and a good standard of living as part of their personal quality of life – You can help make that happen
  19. 19. Planning Forward for Jobs & Tax Revenues The Corporate / Developer Perspective Scott A. Gibbs, CEcD EDP
  20. 20. Dispelling Some Assumptions Not All Developers / Businesses Are Looking For A “Deal” Not All Developers / Businesses Are Looking To “Destroy” Your Community But Frequently, That’s Exactly The Message That You Are Sending The Development / Business Community • • • • Design of Regulatory & Permitting Processes Attitudes of Public Employees Attitudes of Elected/Appointed Officials How you Incentivize Investment
  21. 21. The Marketing Mix As Applied To Planning Product Design Product Pricing Product Promotion Product Distribution A Community Must Be Strategic In Linking It’s Economic and Fiscal Visions with how it Proactively Manages the Four “P”s. The Business and Development you want to Attract needs to be Embodied in your Strategic Management of the Four “P”s.
  22. 22. The ED Truisms • You cannot be everything to everybody • You must make choices and the choices you make define your community’s brand • The consistency between what you say and what you do strengthens your brand integrity • Everybody must be singing from the same sheet of music • You must consistently communicate what you are doing and why you are doing it in order to build a culture that is passionate about the future vision • You must identify and track the metrics that are congruent with measuring your community’s progress in the context of your strategies and future vision
  23. 23. Building A Pro-Investment Culture Investment hates risk – so manage investment / development risk Elements of investment risk: • • • • • • Fiscal Instability Anti-business Tax Policy Political Instability Regulatory / Permitting Process Ambiguity & Complexity Absence of Urgency No Long-Term Vision & Strategies
  24. 24. Anecdotal Stories • In search of the “knowledge industry” • We’re not asking for the Taj Mahal, we just know what we don’t want • This is when you can start construction, and • This is what your costs will be for 10 years • That’s a “stupid” tax • That’s our best deal • It’s not just a transaction, it’s a long-term relationship
  25. 25. Strategy Options • Re-engineering regulatory and permitting processes: sequential vs. concurrent • Embracing digital technology as SOP • Building a “TQM” culture in city hall: metrics, training, and communication • Building a long-term vision with aligned strategies and measurable milestones • Constant communication with stakeholders: enough with the fluff
  26. 26. Conclusion • Stop being a “bureaucrat” and start being an entrepreneur. • Being a leader for change entails taking professional risk, but it’s a necessary component to being a true professional. • Your community’s Brand is more than the promise you make; your Brand is also the promise you keep.
  27. 27. The Role Of Regional Planning In Attracting Economic Development Bruce G. Hughes, MPA, EDP Economic Development/Community Planner, Old Colony Planning Council, Brockton, MA
  28. 28. Regional Planning Agency (RPA) Infrastructure Planning Assistance • MA Chapter 43 D Expedited Permitting • MassWorks Infrastructure Program • Planning and Zoning • Economic Target Areas (ETAs) • Growth Districts
  29. 29. RPA Transportation Infrastructure Planning Assistance • • • • • Corridor Studies Major Bottleneck Studies Roadway Drainage and Runoff Inventory Local Technical Assistance Planning/Funding Mechanisms - The Unified Planning Work Program (UPWP) • Regional Transportation Plan Goal (RTP) balanced range of well connected transportation options
  30. 30. RPA Transportation Infrastructure Planning Assistance • Transportation Improvement Plan (TIP) – The federally-mandated document • Public Participation Plan • Environmental Justice
  31. 31. OCPC ETA Brochure
  32. 32. Sysco Plympton
  33. 33. Cape Cod Lumber - Abington
  34. 34. Case Study: Old Colony Planning Council Assistance to Town of Abington, MA • Town of Abington tax sale acquisition: former golf driving range. Low Density Residential zone • Highway Commercial Zone Map Amendment – OCPC drafted zoning amendment for Abington Planning Board review and Spring 2011 Abington Town Meeting Warrant – Spring 2011 Town Meeting approval of zoning amendment • Town sold the property to Cape Cod Lumber Company • Cape Cod Lumber - Tax Inventive Finance application – TIF passed by town meeting in 2012 – Cape Cod Lumber made a seven million dollar investment in the property building a new lumber yard, warehouse and offices which opened in 2013
  35. 35. Abington Zoning ByLaw
  36. 36. Plan It Forward for Jobs and Tax Revenue Contact Information Pam Sherrill, AICP, Johnston RI Town Planner (401) 231-4000 x4021, planner@johnston-ri.us Mark D. Waterhouse, Garnet Consulting Services (860) 379-7449, mwaterhouse@snet.net Scott A. Gibbs, Economic Development Foundation of RI (401) 658-1050, sgibbs@edf-ri.com Bruce Hughes, Old Colony Planning Council (508) 583-1833 Ext.203, bhughes@ocpcrpa.org

×