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NEA PRACTISE EVALUATION
DOLCE AND GABBANA – ‘THE ONE’
FIRST SCENE
The first shot of the advert is when the model is getting out of a vehicle, it has a low angle shot which the model enters from the bottom of the
screen. They both have the same costumes and props, as well as having a similar location, both with the pillar in the background. A way in which
these do not match and what we can do better is that the original advert starts outside, whereas ours starts inside. This becomes a problem when we
begin to shoot multiple scenes in the same location. Overall the similarities are good: similar background with the pillar same low angle shot, and we
both enter shot from below. The differences are that we start inside whereas the original starts outside. This is something we could easily fix next
time we do it.
SECOND SCENE
This shot in the original is a close up of one of the photographers taking a photograph. The photographer comes round from the corner and takes a
photo of the model. I think we recreated this scene very well as both of the characters are doing the same actions, the shot type and angle are both
the same and both of them are at eye level; however one difference is the props used. In the original advert the photographer has a proper camera
whereas in our advert the character just has his own phone with the flash. While it still gives a similar impression I think the big camera is better for
what the advertisement is meant to be selling.
THIRD SCENE
This scene features the main character taking of their jacket while walking down a corridor. These scenes are very similar, they’re both using the rule
of thirds and placing the main character at the intersections of the thirds. The character is off center with a wall on the left hand side. They both use a
low camera angle as well as a mid shot. Another way both of these shots are similar is because both of them have the same costumes, smart suit with
the top button undone. Overall I think we executed this shot very well and stuck closely to the original advert. We used similar settings, same props
and costume, and same camera shot/angle.
FOURTH SCENE
The last scene is when the main character takes his shirt off and continues to have photos taken of him. There is also a fade from the monochromatic
colours to full colours. These scenes are similar because they share the same setting and are doing the same action. However, the costume has
changed. For my own dignity our model kept his shirt on while in the original the model took it off. another difference would be how to original
model had direct address at the end of this scene while ours didn’t. the last difference was the perfume bottle present in out advert while absent in
the original. Overall I think we did a good job recreating this scene from the changing colour palette to the setting, where we could also have made
some improvements such as the direct address and costume.

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NEA advertisement evaluation

  • 1. NEA PRACTISE EVALUATION DOLCE AND GABBANA – ‘THE ONE’
  • 2. FIRST SCENE The first shot of the advert is when the model is getting out of a vehicle, it has a low angle shot which the model enters from the bottom of the screen. They both have the same costumes and props, as well as having a similar location, both with the pillar in the background. A way in which these do not match and what we can do better is that the original advert starts outside, whereas ours starts inside. This becomes a problem when we begin to shoot multiple scenes in the same location. Overall the similarities are good: similar background with the pillar same low angle shot, and we both enter shot from below. The differences are that we start inside whereas the original starts outside. This is something we could easily fix next time we do it.
  • 3. SECOND SCENE This shot in the original is a close up of one of the photographers taking a photograph. The photographer comes round from the corner and takes a photo of the model. I think we recreated this scene very well as both of the characters are doing the same actions, the shot type and angle are both the same and both of them are at eye level; however one difference is the props used. In the original advert the photographer has a proper camera whereas in our advert the character just has his own phone with the flash. While it still gives a similar impression I think the big camera is better for what the advertisement is meant to be selling.
  • 4. THIRD SCENE This scene features the main character taking of their jacket while walking down a corridor. These scenes are very similar, they’re both using the rule of thirds and placing the main character at the intersections of the thirds. The character is off center with a wall on the left hand side. They both use a low camera angle as well as a mid shot. Another way both of these shots are similar is because both of them have the same costumes, smart suit with the top button undone. Overall I think we executed this shot very well and stuck closely to the original advert. We used similar settings, same props and costume, and same camera shot/angle.
  • 5. FOURTH SCENE The last scene is when the main character takes his shirt off and continues to have photos taken of him. There is also a fade from the monochromatic colours to full colours. These scenes are similar because they share the same setting and are doing the same action. However, the costume has changed. For my own dignity our model kept his shirt on while in the original the model took it off. another difference would be how to original model had direct address at the end of this scene while ours didn’t. the last difference was the perfume bottle present in out advert while absent in the original. Overall I think we did a good job recreating this scene from the changing colour palette to the setting, where we could also have made some improvements such as the direct address and costume.