The document provides an overview of key digital media trends in the United States during 2009. It summarizes that total US e-commerce spending declined for the first time, with negative growth rates throughout most of the year. It also discusses increases in social networking, with Facebook and Twitter seeing triple digit growth in visitors. Finally, it notes that US online display advertising posted gradual gains over the course of 2009.
The document provides an overview of key digital media trends in the United States during 2009. It summarizes that total US e-commerce spending declined for the first time, with negative growth rates throughout most of the year. It also discusses increases in social networking, with Facebook and Twitter seeing triple digit growth in visitors. Finally, it notes that US online display advertising posted gradual gains over the course of 2009.
Presentatie #nmd2010 marco derksen inleidingMarketingfacts
This document discusses marketing in the digital age. It defines marketing as the process of determining products or services of interest to customers and strategies for sales, communication, and business development to create value for customers and build strong customer relationships. It discusses the evolution of media consumption and digital advertising spend. It also notes shifts toward performance and social media marketing as well as the growth of mobile internet and how time spent on media continues to outpace advertising spend shifts.
Presentatie #nmd2010 inleiding marco derksen defMarketingfacts
This document discusses marketing in the digital age. It defines marketing as the process of determining products or services of interest to customers and developing sales, communication, and business development strategies to create value for and build relationships with customers. It also discusses different marketing strategies like advertising, public relations, and McCarthy's 4 P's marketing mix model. The document then outlines trends in digital media consumption and advertising spend in Europe. It notes a shift toward performance-based and social media marketing as well as the rise of mobile internet usage. Finally, it provides an agenda for a marketing conference covering various digital marketing topics.
In deze presentatie van Manolo de la Fuente van TNT Post (gegeven op 11 november 2008 tijdens het Congres Elektronisch Factureren en Betalen) wordt uitleg gegeven aan de verschillen tussen de oude manier van factureren (1.0) en de moderne, digitale facturatiewijze (2.0).
De ICT-afdeling en de marketing afdeling zullen beide herkennen dat er (af en toe) wrijving is tussen beide partijen. De ICT afdeling zorgt voor veiligheid, continuïteit en stabiliteit, terwijl de speerpunten van marketing heel anders zijn, namelijk snelheid en nieuwe acties bedenken Dit botst nog wel eens. Zo blijkt ook uit dit onderzoek, 25% van de marketeers ondervindt hinder aan de ICT afdeling.
Nu heeft marviq bij meerdere partijen bewezen, daar een oplossing voor te hebben. Laat ons een API bouwen. Voor meer informatie, neem contact op.
Het jaarverslag van Recticel, corporate sectie, is beschikbaar.
This document is also available in English
Ce document est aussi disponible en Français.
Presentatie #nmd2010 marco derksen inleidingMarketingfacts
This document discusses marketing in the digital age. It defines marketing as the process of determining products or services of interest to customers and strategies for sales, communication, and business development to create value for customers and build strong customer relationships. It discusses the evolution of media consumption and digital advertising spend. It also notes shifts toward performance and social media marketing as well as the growth of mobile internet and how time spent on media continues to outpace advertising spend shifts.
Presentatie #nmd2010 inleiding marco derksen defMarketingfacts
This document discusses marketing in the digital age. It defines marketing as the process of determining products or services of interest to customers and developing sales, communication, and business development strategies to create value for and build relationships with customers. It also discusses different marketing strategies like advertising, public relations, and McCarthy's 4 P's marketing mix model. The document then outlines trends in digital media consumption and advertising spend in Europe. It notes a shift toward performance-based and social media marketing as well as the rise of mobile internet usage. Finally, it provides an agenda for a marketing conference covering various digital marketing topics.
In deze presentatie van Manolo de la Fuente van TNT Post (gegeven op 11 november 2008 tijdens het Congres Elektronisch Factureren en Betalen) wordt uitleg gegeven aan de verschillen tussen de oude manier van factureren (1.0) en de moderne, digitale facturatiewijze (2.0).
De ICT-afdeling en de marketing afdeling zullen beide herkennen dat er (af en toe) wrijving is tussen beide partijen. De ICT afdeling zorgt voor veiligheid, continuïteit en stabiliteit, terwijl de speerpunten van marketing heel anders zijn, namelijk snelheid en nieuwe acties bedenken Dit botst nog wel eens. Zo blijkt ook uit dit onderzoek, 25% van de marketeers ondervindt hinder aan de ICT afdeling.
Nu heeft marviq bij meerdere partijen bewezen, daar een oplossing voor te hebben. Laat ons een API bouwen. Voor meer informatie, neem contact op.
Het jaarverslag van Recticel, corporate sectie, is beschikbaar.
This document is also available in English
Ce document est aussi disponible en Français.
Meten is weten, presentatie webstatistieken Avans Febrari 2010Raaker
Presentatie webstatistieken voor studenten Advanced Business Creation van Avans Hogeschool \'s-Hertogenbosch. Onderwerp: meten is weten, weten is veranderen.
DRK: Toekomstverkenningen voor de Digitale Regio Kortrijk, versie 4Intercommunale Leiedal
Indigov begeleidde het vooronderzoek waarin de werkwijze en de principes achter de gemeentelijke websites werden vastgelegd. Jo Steyaert geeft uitleg over hoe dit onderzoek tot stand kwam en geeft de voornaamste conclusies weer.
Abn amro vos 2011 media.
Meer informatie en bron:
http://abnamro-visieopsectoren.pressdoc.com/22111-tijdperk-van-de-digibeet-is-aangebroken-consument-bepaalt
Brandz 100 milward brown 2011
Source & Download:
http://www.millwardbrown.com/BrandZ/Default.aspx
"Developed by Millward Brown Optimor, the BrandZ Top 100 Most Valuable Global Brands ranking analyzes the world’s leading brands and the economic and competitive dynamics that influence value fluctuations. It is the most comprehensive annual ranking of brand value, and focuses on consumer-facing brands, rather than corproate brands.
Millward Brown congratulates all brands in this year’s BrandZ Top 100."
Practical Guide: An overview of behaviour change models and their usesMarketingfacts
Title: Practical Guide: An overview of
behaviour change models and their uses
Author: Andrew Darnton,
Centre for Sustainable Development,
University of Westminster
Original source:
http://www.civilservice.gov.uk/Assets/Behaviour%20change_practical_guide_tcm6-9696.pdf
Behaviour_change_reference_report_tcm6-9697
Author: Andrew Darnton, Centre for Sustainable
Development, University of Westminster
July 2008
Original Source:
http://www.civilservice.gov.uk/Assets/Behaviour_change_reference_report_tcm6-9697.pdf
This document discusses a survey of US consumers regarding mobile shopping habits and preferences for mobile service providers. Some key findings include:
- Mobile commerce is growing rapidly, with 48% using mobile devices to research products and 29% making purchases on mobile. This is up significantly from previous surveys.
- Consumers want more personalized experiences from mobile providers, such as customized websites and live help options. However, many providers are falling short in these areas.
- While pricing is the top factor in choosing a provider, poor customer service was the reason 11% switched providers, more than other factors like coverage.
- Younger consumers prefer online self-service options, while older consumers prefer in-person or
Social Media Examiner: Social mediamarketingreport2011Marketingfacts
This document summarizes the key findings of a 2011 social media marketing industry report. The report is based on a survey of over 3,300 marketers. Some of the main findings include:
1) Marketers are most interested in learning how to measure the impact of social media marketing and integrate their various social media activities.
2) Most marketers spend 6 or more hours per week on social media marketing, with over a third spending 11+ hours.
3) Generating business exposure is the top benefit of social media marketing according to 88% of respondents.
4) Facebook, Twitter, LinkedIn and blogs are the most commonly used social media tools.
5) Video marketing on YouTube
The document discusses the findings of an online study about consumer tendencies related to website speed and functionality. Some key findings include:
- Nearly one-third of consumers will abandon a website that takes over 5 seconds to load. Two-thirds of users encounter slow websites at least weekly.
- Most users have been unable to complete a task on a website and nearly half frequently abandon slow-loading sites.
- While most users are willing to retry a site, most will only retry 1-3 times before giving up.
- Users are split on whether they prefer faster sites or sites with more functionality, though speed is seen as more important for search and email sites.
De Worldcom Public Relations Group (groot netwerk van onafhankelijke PR-bureaus wereldwijd), heeft gisteren de resultaten bekendgemaakt van een Europees onderzoek naar trends in PR. Aan het onderzoek hebben 17 Europese PR-bureaus van de Worldcom PR Group EMEA deelgenomen, daarmee is het onderzoek niet representatief voor de branche. Uit het onderzoek blijkt, dat de rol van de media in de verschillende Europese landen verschilt. Eén ding hebben de ondervraagde landen echter gemeen: traditionele media spelen, ondanks de sterke opkomst van social media, in heel Europa nog steeds een zeer belangrijke rol in het bereiken van het publiek.
Source: http://wk-pr.nl/worldcom/Worldcom%20Media%20Survey%20Dec10_Final.pdf
Mobile search advertising spending is growing rapidly according to data from Efficient Frontier. They found that mobile search currently accounts for 4.2% of total search ad spending for their clients, up significantly from 0.5% a year ago. They project that mobile search spending could account for 7-10% of total search ad spending by the end of 2011. Currently, 5.4% of paid search ad impressions for Efficient Frontier clients come from mobile searches. However, mobile searches have lower click-through rates than desktop searches.
Presentatie webcare alex van leeuwen buzz capture 8 maartMarketingfacts
The document discusses best practices for social media customer service or webcare. It notes that webcare teams should clearly define their goals and vision, and determine which platforms will be prioritized and where they will take a proactive approach. For success, internal investments are needed to make content accessible across all organizational levels, and cultural changes may need to be formalized. The future of webcare includes integrating social media data with CRM systems, more flexible hours beyond 24/7 support, and a more proactive role beyond helpdesk tasks.
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Programma M! Zaal:
Inleiding Marco Derksen, Marketingfacts
E-mail marketing Sander van der Blonk, RapidSugar
Online advertising Phileas Fox, Adfactor
Affiliate marketing Remko Nugteren, TradeDoubler
Zoekmachine marketing Maurits van Eeghen, Traffic4u
Mobile marketing Naos Wilbrink, aFrogleap
Social media marketing Polle de Maagt, Boondoggle
E-business Iskander Smit, Info.nl
Online video Remco Bron, Yubby
Online PR Jan Willem Alphenaar,
DSBtheMovie.nl
Enterprise 2.0 René van den Bos, DigiRedo
Booklaunch: M! Jaarboek 2010 &
Grote Marketingfacts kennisquiz