The document outlines 5 essentials for a winning web presence: know your customers, be consistent, be social, have a strong website, and measure. It provides statistics from Pew Research on internet and social media usage demographics such as age, gender, income level, and frequency of use to help understand target audiences. Examples of analytic tools are given to help measure website performance including Google Analytics, Google Webmaster Tools, and CrazyEgg.

1. Essentials for a
Winning Web Presence
beautifully effective websites

2. nestle.com

3. 87%
Pew Research Internet Project, pewinternet.org
of U.S. adults, age 18 and older, use the internet

4. 5 Essentials for a
Winning Web Presence
• Know your customers
• Be consistent
• Be social
• Have a strong website
• Measure

5. 5 Essentials for a
Winning Web Presence
• Know your customers
• Be consistent
• Be social
• Have a strong website
• Measure

6. mailchimp.comhttp://blog.mailchimp.com/new-mailchimp-user-persona-research/

7. 5 Essentials for a
Winning Web Presence
• Know your customers
• Be consistent
• Be social
• Have a strong website
• Measure

8. http://mailchimp.com/about/style-guide/#voice-and-tone

9. 5 Essentials for a
Winning Web Presence
• Know your customers
• Be consistent
• Be social
• Have a strong website
• Measure

10. 14.63
Tasty Placement, tastyplacement.com

11. Women
Ages 18-49
College degree or higher
Earn $75K annually or more
Use less than once a week
Pew Research Internet Project, pewinternet.org

12. Social Media Site
% of internet
users who use
The majority of users are:
Facebook 71%
• Ages 18-49 (45% are 65 and older)
• Women
• Use at least daily
LinkedIn 22%
• Ages 30-64
• College degree
• Earn $75K annually or more
• Use less than once a week
Pinterest 21%
• Women
• Ages 18-49
• College degree or higher
• Earn $75K annually or more
• Use less than once a week
Twitter 19%
• Ages 18-29
• African-Americans
• Use daily or less than once a week.
Instagram 17%
• Ages 18-29
• Women
• African-Americans
• Use at least daily
Social Media Demographics
Pew Research Internet Project, pewinternet.org

13. Perspective
19% of online adults use Twitter
22% of online adults use LinkedIn
Pew Research Internet Project, pewinternet.org

14. 5 Essentials for a
Winning Web Presence
• Know your customers
• Be consistent
• Be social
• Have a strong website
• Analytics and Measurements

15. Less = More

16. 5 Essentials for a
Winning Web Presence
• Know your customers
• Be consistent
• Be social
• Strong website
• Measure

17. • Google Analytics
• Google Webmaster Tools
• CrazyEgg
Analytic Tools

18. crazyegg.com

19. 5 Essentials for a
Winning Web Presence
• Know your customers
• Be consistent
• Be social
• Have a strong website
• Measure

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