Managed the online presence of Hertz NeverLost products on social media channels from December 2013 to November 2014. Created weekly reports on social media performance and new campaigns to grow awareness. Implemented Facebook ads and worked with an agency on rebranding mobile apps. Provided weekly engaging content on blogs, Pinterest, and Storify. Researched trends and competitors to improve Navigation Solutions' social media strategies.
As businesses expand their learning operations across the globe, they face many challenges: how to ensure continuity of training but also retain individual pieces; development and management of a global curriculum; addressing learning needs at various levels; development of managers at different levels; ensuring compliance and uniformity in the delivery of learning methods; and increasing retention and decreasing turnover, to name a few. During this workshop, Maria O’Donoghue, director of global learning and development for Hertz, will present with Marla Zarlenga, learning services account manager for ACS, a Xerox company, to describe how their companies partnered to create a global transformation of Hertz’s learning system, delivering a high ROI for training dollars, and developed an approach to global learning that is a model for global learning success.
Maria O'Donoghue, Director, Global Learning and Development, The Hertz Corp.
Marla Zarlenga, Account Manager, ACS Inc., a Xerox Company
As businesses expand their learning operations across the globe, they face many challenges: how to ensure continuity of training but also retain individual pieces; development and management of a global curriculum; addressing learning needs at various levels; development of managers at different levels; ensuring compliance and uniformity in the delivery of learning methods; and increasing retention and decreasing turnover, to name a few. During this workshop, Maria O’Donoghue, director of global learning and development for Hertz, will present with Marla Zarlenga, learning services account manager for ACS, a Xerox company, to describe how their companies partnered to create a global transformation of Hertz’s learning system, delivering a high ROI for training dollars, and developed an approach to global learning that is a model for global learning success.
Maria O'Donoghue, Director, Global Learning and Development, The Hertz Corp.
Marla Zarlenga, Account Manager, ACS Inc., a Xerox Company
Pick up & Go! Is an app for Parents of new drivers, give your child the responsibility they deserve in the safest car in the world. Brand new cars for brand new drivers. Hertz Pick up & Go! Powered by Volvo.
UX case study on simplifying and digitizing Hertz entire rental process, making car rental easier and laying groundwork for future sharing services.
Conducted and presented May 2016 by Robert Boler and Emerald Lagow. (Presentation notes not included here. Educational use only, client not involved.)
A marketing plan I constructed on Hertz Car Rental complete with Internal, External, and Customer analysis. Marketing recommendations and action plans were created by me to enhance company profitability and customer market share.
LinkedIn Strategy for Nestle Youth InitiativeDaniel McKean
In 2013, Nestlé had announced plans to help at least 20,000 people across Europe under the age of 30 find employment by 2016.
The “Nestlé in Europe” Youth Employment Initiative was designed to offer jobs and apprenticeships to an unusually high unemployed young demographic which had been stifling Europe's economy.
A strategic digital framework including the use of LinkedIn in support of the initiative was prepared. The following slides represent the LinkedIn channel part of the initial framework.
Creative and dynamic marketing communications professional with 12 years of experience working in agency and client side roles for multinational, regional companies, startups, and various industries across MENA and GULF.
Pegah Kamal's digital marketing experience overview and achievements spanning over 15 years. Competencies including but not limited to: digital marketing strategy, content marketing, social media strategy and program execution, influencer marketing, employee advocacy and paid media.
Pick up & Go! Is an app for Parents of new drivers, give your child the responsibility they deserve in the safest car in the world. Brand new cars for brand new drivers. Hertz Pick up & Go! Powered by Volvo.
UX case study on simplifying and digitizing Hertz entire rental process, making car rental easier and laying groundwork for future sharing services.
Conducted and presented May 2016 by Robert Boler and Emerald Lagow. (Presentation notes not included here. Educational use only, client not involved.)
A marketing plan I constructed on Hertz Car Rental complete with Internal, External, and Customer analysis. Marketing recommendations and action plans were created by me to enhance company profitability and customer market share.
LinkedIn Strategy for Nestle Youth InitiativeDaniel McKean
In 2013, Nestlé had announced plans to help at least 20,000 people across Europe under the age of 30 find employment by 2016.
The “Nestlé in Europe” Youth Employment Initiative was designed to offer jobs and apprenticeships to an unusually high unemployed young demographic which had been stifling Europe's economy.
A strategic digital framework including the use of LinkedIn in support of the initiative was prepared. The following slides represent the LinkedIn channel part of the initial framework.
Creative and dynamic marketing communications professional with 12 years of experience working in agency and client side roles for multinational, regional companies, startups, and various industries across MENA and GULF.
Pegah Kamal's digital marketing experience overview and achievements spanning over 15 years. Competencies including but not limited to: digital marketing strategy, content marketing, social media strategy and program execution, influencer marketing, employee advocacy and paid media.
Content Marketing Institute white paper on NextWorksNextWorks
The Content Marketing Institute have created this white paper on Integrated Content Solutions. It features NextWorks as a content marketing solution provider and its breakthrough product, the Content Capsule™. The Content Capsule incorporates videos, images, presentations, documents, links to transactions, and other content into one shareable and embeddable unit.
Shayna Blumenthal has over 5 years of experience in social media marketing, with proven success in growing a brands online presence. She has worked in multiple fields, with multiple years working with the Department of Defense and U.S. Army. She has managed multiple social media campaigns, and has overseen strategies from inception to completion.
Vibes Communications is a fusion of technology & marketing. We assist clients in Web, Mobility and Digital Marketing Services. You can have a look at our credentials for knowing us better
1. Navigation Solutions – Role & Responsibilities (April 2012 to November 2014)
Digital Marketing Analyst: December 2013 – November 2014
Continued implementation of our social media plan, built internal team relationships, worked
with outside companies to enhance and carry through our marketing plans, and traveled to
tradeshows to promote our products.
• Managed the online presence of Hertz NeverLost and related products on all social
channels
• Created and sent weekly/monthly social media data reports to internal NavSol team
members and the Marketing team at Hertz, which showed channel growth, tracked
competitors, and introduced new technologies
• Implemented weekly social media campaigns to grow awareness and consumer
interaction
• Ran weekly Facebook ads to promote our campaigns, products, and services
• Worked with the Product Line Management team to enhance the social media
presence on NeverLost.com
• Worked with the MePlusYou Agency on the re-branding effort the Hertz NeverLost
Companion mobile application as well as the launch program for the new NeverLost
tablet
• Participated in user experience testing for the new mobile application
• Provided engaging and informative weekly content that was relative to the Hertz
NeverLost services by writing weekly blogs, creating Pinterest boards, and curating
content on Storify
• Researched how other companies use social media to see how Navigation Solutions
could benefit from similar techniques
• Watched virtual sessions from the Social Media Marketing World conference to learn
about new trends and strategies
• Researched how the Hertz marketing team used SEO/SEM so that we could work
with them to better incorporate key content on NeverLost.com
• Worked with the Product Line Management team at NavSol and the Marketing team
at Hertz to make sure that all of the existing online copy got updated when our new
mobile application and new NeverLost tablet got released
• Created Mobile App Install Ads on Facebook for our new mobile app
• Worked as an Account Manager to handle the relationship that NavSol had with
Proterra Advertising as they worked to help us optimize our online ads as well as our
iTunes and Google Play store.
• Trained an intern on how to implement good company social media practices
• Attended tradeshows and conferences to enhance my knowledge and promote our
products
Social Media Specialist: August 2013-December 2013
2. Created a company blog, managed social media accounts, created engaging content, tracked
competitors with social listening tools, and grew the channels with new online marketing
campaigns.
Controlled the Facebook and Twitter accounts for the My Explore Hertz NeverLost®
Mobile Companion (The Perfect Travel App!)
Lead the integration of the Hertz NeverLost and IamNeverLost Facebook accounts into
one single channel
Introduced and maintained new social media technologies
Created weekly content that was user friendly, entertaining, and informative by writing
blogs, producing videos, and archiving stories
Worked closely with the Hertz social media team in order to promote Hertz products and
ensure that NeverLost products were promoted by Hertz
Strategized with the Ketchum public relations firm to implement and share relative
company stories
Social Media Intern: April 2012-August 2012
Learned the company’s social strategies and assisted in content curation and implementation.
Learned how to set up social media campaigns and contests
Learned how to set up Facebook, Twitter, and Google ads
Helped schedule social media posts
Worked to promote the Hertz NeverLost My Explore Mobile Companion app