A very important topic. How do you buy tools? What does the developer tool market look like today. Tommrow? Tools solve nothing. This fragmented market is complex, and it's not getting any easier. NOTE: Without the script it has gaps.

2. 1,000+
Tool Vendors!
~2
New Tools a Month!
60
%
Adoption Failure Rate

3. =
20 Million Confused Devs & Ops

4. We are here to talk about
 This Fragmented
 Not new, but new
 Noisy
Market

5. Hi! I’m Chris (@hoardinginfo)
Disclosure Slide
I’m a bad coder turned market analyst
Some of the vendors I will talk about pay me $$
It’s my job to know all aspects of the market
I love new tools, and to break them

6. It all started with this:
Marc Andressen “Why Software is Eating the World”
New York Times August 20th, 2011

7. Still in Early Adopters Stage

8. Can segment the market on 4 dimensions

9. But you can also segment by type

10. • Project / Product Management: Design and Mocks, Road-map
• Infrastructure / Platform
• Source Repository
• Developer Tools: IDE, APIs and Frameworks, Programming Language
• Tickets and Tracking
• Events and Chat/Collaboration
• Orchestration & Configuration Management
• CI/CD Release Automation
• Quality Assurance and Testing
• Reporting, Monitoring, Analytics and Logging

11. But the tool vendors segment it like this:

12. Doing Dev for
ISV
My Job
Sucks
I have a
BETTER
Idea
Build a MVP
Reverse engineer a hockey
stick business model and get
funding based on awesome
development skills. We are
going to follow the lean
startup. And when we are
done the hoards are going to
come

13. The result for you
 Time suck
 Missed opportunities
 Focused on the big guys
 Forced to ignore push, and turn to pull market education

14. But you are also the problem

15. Tools Solve Nothing!

16. Lead with tools
YOU WILL FAIL!

17. You know it’s true
 Devs are picking tools ad-hoc: the component problem
 You “Procure” tools
 No one owns it, and decision makers don’t care about the problem

18. What happens
 Too little adoption
 Too much adoption – Tool Sprawl
 Free-for-all
 No sharing
 “Were Different”

19. Step 1 Culture
Step 2 Process
Step 3 Automation / Tools

20. Tool adoption
 Can’t be done in a silo
 Management has to care –

QA
 Organizational structure has to support it
 Teams need to be empowered

21. Build or Buy or Open Source

22. Some ideas
 Shared Services
 Smaller groups
 Change your organizational structure

23. Some ideas
 Focus on tool categories as they fit into your DevOps Stack
 Empower teams
 Be deliberate

24. So what is next?

25. The Mythical DevOps Hub

27. Hold on!
 It’s going to be like this for a while
 More New Tools & New Approaches to old Tooling
 Consolidation tornado
 Pivot, Pivot, Pivot, did I dell you were are pivoting?

28. Resources
 DevOps.com
 LeanStack.io

 Dudes like me
 Your peers