Natureview farm ppt

This marketing plan summarizes an Android app called hUB that aims to connect students from different colleges with similar interests. The app will allow students to share information about college events and activities. It will have sections for various interests like dance, music, sports, and art. The target customer is engineering and medical students aged 18-22. The marketing strategy will focus on building partnerships with colleges and offering the app for free initially and a paid premium version later. Metrics like downloads, reviews, and feedback will be used to evaluate the app's performance over time.

Gillette case study

Michael Vajda

The document describes Gillette's Barbershop Tour campaign to drive awareness and purchase consideration of their new Fusion ProGlide Sensitive razor within the African American community for Father's Day. Gillette created a custom branded experience that traveled to 20 barbershops in Atlanta over two weekends, culminating in a Father's Day event, to showcase Gillette as a trustworthy brand. The tour engaged consumers directly and was amplified through Gillette's geo-targeted Facebook page, touring 20 barbershops in 6 days to reach their target audience.

Marketing Plan for an Android App-R.W.R

Avani Jain

hUB

Gillette

The document discusses Gillette's approach to managing mass communications and advertising. It outlines the five Ms framework - mission, money, message, media, and measures. Gillette focuses on setting objectives, deciding budgets, developing campaigns for new products like the Trac II razor, and choosing appropriate media channels. It emphasizes major decisions around events, sponsorship, public relations, marketing, and innovation to promote products through attractive campaigns, celebrity promotions, and maintaining trends on social media and websites.

Boots, a UK-based health and beauty retailer, was analyzing hair care promotion strategies to boost sales of its new celebrity-endorsed hair care brands. The options considered were a "3 for 2" buy two get one free deal, a gift with purchase promotion, or 50p off coupons. Analysis showed the "3 for 2" promotion would increase sales the most at 300% of normal levels and attract the most new customers. Therefore, the case analysis concluded the "3 for 2" strategy was the best option to support Boots' goal of becoming a market leader in the UK hair care segment.

Mini Case Analysis Of Gillette

Gillette is a brand of men's safety razors and personal care products owned by Proctor & Gamble. Founded in 1901, Gillette holds 70% of the global market share in shaving and razors. It pioneered innovations like the Trac II twin blade system and Mach III triple blade system. Gillette generates $7.5 billion in annual sales serving over 600 million men worldwide through extensive consumer research and quality product innovations. The company's marketing includes the "The Best a Man Can Get" campaign featuring everyday men and champions in television, print, online and store promotions. Gillette also sponsors various sports like baseball, football, NASCAR and rugby to promote its brand.

NikeXtreme

- Nike aims to launch a new mobile app called Nike Xtreme to counter competitors and expand its consumer base. - The free app would provide personalized training plans, access to experts, competitions and social sharing to motivate fitness. - A premium version may offer extra services and integrate with Nike's digital wallet for discounts. - Success requires strategic marketing, technical excellence, collaborations and legal compliance to protect Nike's brand.

Gillette - Case study

Gillette has successfully built its brand through extensive mass communications efforts including advertising, sales promotions, events, and public relations. Some key aspects of their strategy include spending on major sporting events and sponsorships like the World Series and NFL to build brand awareness, targeting specific countries while maintaining a global message, and leveraging celebrity endorsements from Federer, Messi, and Woods. They have also effectively used social media and innovative products to engage customers. Gillette's global "Best a Man Can Get" campaign has paid off in establishing their brand image.

Marketing plan for android app

This document outlines a marketing plan for a wedding and party planning Android app. The plan discusses conducting a situation analysis of competitors and the target market. The goal is to build the app's brand and attract consumers with an easy way to find products. The strategy involves targeting internet users, young people, and educational institutions. Tactics include collaborating with suppliers, using social media for promotion, and evaluating the app's performance based on downloads and reviews.

Disney Consumer Products - Marketing Nutrition To Children

Disney Consumer Products is facing criticism for potentially contributing to childhood obesity through marketing of unhealthy food products. It conducted research finding a gap between foods children want and foods mothers are willing to buy. Disney developed nutritional guidelines for its food products and aims to have all products compliant or phased out by 2008. It is using Disney's brand appeal and character licensing to market healthier food options directly to retailers. However, pricing, distribution, maintaining brand differentiation and competition remain challenges as Disney transitions to healthier products.

Gillette knows men.. do you!

Marketing Plan for Android App

Tejasri Alajangi

Red bull ppt

Red Bull's greatest strengths are its marketing strategy of "anti-branding" and "anti-marketing" as well as its alliances with distributors. It is recommended that Red Bull maintain its non-traditional marketing strategies through sponsored extreme sports events and free samples. These strategies have helped Red Bull target generation Y consumers and become a cult favorite brand. Red Bull's sponsorships are effective at attracting current and potential consumers but it needs to continually re-evaluate its strategies to ensure they remain effective and know when to draw the line if approaches become outdated or ineffective.

Gillette Supply Chain Management

uoni

Gillette has undergone significant changes to its global supply chain management over time. It originally had a lengthy and inefficient process with many decision points. It has since consolidated operations, centralized decision making, implemented pull/push strategies and technologies like CPFR and RFID to optimize resource allocation, improve visibility, and minimize inventory and lead times. These changes have created a more reliable infrastructure and established Gillette as a single point of contact for customers.

Finite element method

MetrixLab - Global Online Consumer Research

This document provides an overview of the finite element method (FEM). It discusses the potential energy approach, discretization, boundary conditions, strain-displacement relationships, stress-strain behaviors, element and global stiffness matrices, and solution schemes for structural analysis problems. It also covers FEM terminology and concepts such as nodes, elements, and iterative methods for solving systems of linear equations. Finally, it notes some limitations of the FEM.

Gillette a YouTube case Study

The document analyzes the effectiveness of a Gillette marketing campaign in Italy that used television, YouTube, and other digital advertising to promote Gillette and build brand engagement among young men. The key findings were: 1. YouTube delivered incremental reach beyond television and was highly effective in improving brand awareness and driving campaign messages. 2. YouTube was significantly more cost-efficient than television at achieving marketing goals. 3. Using YouTube and television together in a multimedia campaign had greater effectiveness and cost-efficiency than television alone. 4. Initial exposures on YouTube were more potent than on television, which relied more on increased frequency of views.

P&g + gillette

ankurjain1909

This document provides information about Procter & Gamble's (P&G) acquisition of Gillette in 2005. It discusses the key details of the deal, including that P&G acquired Gillette for $57 billion, with Gillette shareholders receiving 0.975 shares of P&G stock for each of their Gillette shares. The acquisition created the world's largest consumer products company and was expected to generate $14 billion in cost savings through synergies and 6,000 job cuts. While the deal boosted P&G's brand portfolio and global presence, its stock has underperformed competitors since the acquisition due to challenges integrating Gillette and economic headwinds impacting Gillette's razor business.

Marketing Plan For Android App

lakshmiayapaan

This document provides a marketing plan for a new Android app called Kadhims. It discusses the app's goal of providing customers an easy way to satisfy their needs by shopping online. The plan outlines Kadhims' strategy and tactics, including segmenting the market, positioning the app as a convenient shopping platform, and entering the market by launching on app stores. It also discusses performing evaluations and addressing challenges like low internet penetration in some areas. The objective is to design a marketing mix that precisely matches customer expectations in targeted segments like internet users and young people.

Gilette Case Study

Harris Weinstein

This document discusses Gillette's position as the market leader in razors and discusses opportunities and threats facing the company. It notes Gillette controls a large market share but operates in a saturated, mature market. The document evaluates Gillette's strengths in brand recognition and marketing and weaknesses like consumer skepticism. It recommends solutions like expanding into foreign markets, promoting cultural sensitivity, and glamorizing shaving to attract new customers through innovative marketing strategies.

Case analysis

Scott Valentine, MBA, CSPO

Big Brand Strategies for Mobile App Marketing

The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business. It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps. All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy. Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.

SlideShare 101

Amit Ranjan

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Your Online Visibility - Fernando Angulo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement. Key Takeaways: 1. Effective techniques to increase your brand's visibility across various online platforms. 2. Strategies for optimizing social media profiles and content to maximize reach and engagement. 3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.

Yes, It's Your Fault Book Launch Webinar

Demandbase

From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth. Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.” They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all. In this webinar, you’ll discover: The underlying dynamics fueling sales and marketing misalignment How to implement practical solutions without disrupting day-to-day operations How to cultivate a culture of collaboration and unity for long-term success How to align on metrics that matter Why it’s essential to break down technology and data silos How ABM can be a powerful unifier

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