These are the slides from my contribution to the qualitative analysis workshop organised by the Marketing and Corporate Brand Research Group, on 29 September 2021.
Practical Research 2 - Quantitative Research (Nature of Inquiry & Research)Cristy Ann Subala
Definition of Quantitative Research
Characteristics of Quantitative Research
Four Basic Kinds of Quantitative Research
Strengths and Weaknesses of Quantitative Research
Importance of Quantitative Research across Fields
Types of variables
Develop three research questions on a topic for which you are suzannewarch
Develop three research questions on a topic for which you are most interest.
Access the "Types of Research Design" site.
Select the appropriate research design for your research questions.
In your own words, explain the purpose of the design, what these type of studies
tell you
and what they
don't tell you
and.
Finally, explain why this design is appropriate for the respective research questions.
A research question is a...
clear
focused
concise
complex
arguable
Instructions for all Forums:
Each week, learners will post one initial post per week. This post must demonstrate comprehension of the course materials, the ability to apply that knowledge in the real world. Learners will engage with the instructor and peers throughout the learning week. To motivate engaged discussion, posts are expected to be on time with regular interaction throughout the week. All posts should demonstrate college level writing skills. To promote vibrant discussion as we would in a face to face classroom, formatted citations and references are not required. Quotes should not be used at all, or used sparingly. If you quote a source quotation marks should be used and an APA formatted citation and reference provided.
Before beginning your paper, you need to decide how you plan to design the study
.
The research design refers to the overall strategy that you choose to integrate the different components of the study in a coherent and logical way, thereby, ensuring you will effectively address the research problem; it constitutes the blueprint for the collection, measurement, and analysis of data. Note that your research problem determines the type of design you should use, not the other way around!
De Vaus, D. A.
Research Design in Social Research
. London: SAGE, 2001; Trochim, William M.K.
Research Methods Knowledge Base
. 2006.
General Structure and Writing Style
The function of a research design is to ensure that the evidence obtained enables you to effectively address the research problem logically and as unambiguously as possible
. In social sciences research, obtaining information relevant to the research problem generally entails specifying the type of evidence needed to test a theory, to evaluate a program, or to accurately describe and assess meaning related to an observable phenomenon.
With this in mind, a common mistake made by researchers is that they begin their investigations far too early, before they have thought critically about what information is required to address the research problem. Without attending to these design issues beforehand, the overall research problem will not be adequately addressed and any conclusions drawn will run the risk of being weak and unconvincing. As a consequence, the overall validity of the study will be undermined.
The length and complexity of describing research designs in your paper can vary considerably, but any well-developed design will achieve the following
:
Identify the res ...
These are the slides from my contribution to the qualitative analysis workshop organised by the Marketing and Corporate Brand Research Group, on 29 September 2021.
Practical Research 2 - Quantitative Research (Nature of Inquiry & Research)Cristy Ann Subala
Definition of Quantitative Research
Characteristics of Quantitative Research
Four Basic Kinds of Quantitative Research
Strengths and Weaknesses of Quantitative Research
Importance of Quantitative Research across Fields
Types of variables
Develop three research questions on a topic for which you are suzannewarch
Develop three research questions on a topic for which you are most interest.
Access the "Types of Research Design" site.
Select the appropriate research design for your research questions.
In your own words, explain the purpose of the design, what these type of studies
tell you
and what they
don't tell you
and.
Finally, explain why this design is appropriate for the respective research questions.
A research question is a...
clear
focused
concise
complex
arguable
Instructions for all Forums:
Each week, learners will post one initial post per week. This post must demonstrate comprehension of the course materials, the ability to apply that knowledge in the real world. Learners will engage with the instructor and peers throughout the learning week. To motivate engaged discussion, posts are expected to be on time with regular interaction throughout the week. All posts should demonstrate college level writing skills. To promote vibrant discussion as we would in a face to face classroom, formatted citations and references are not required. Quotes should not be used at all, or used sparingly. If you quote a source quotation marks should be used and an APA formatted citation and reference provided.
Before beginning your paper, you need to decide how you plan to design the study
.
The research design refers to the overall strategy that you choose to integrate the different components of the study in a coherent and logical way, thereby, ensuring you will effectively address the research problem; it constitutes the blueprint for the collection, measurement, and analysis of data. Note that your research problem determines the type of design you should use, not the other way around!
De Vaus, D. A.
Research Design in Social Research
. London: SAGE, 2001; Trochim, William M.K.
Research Methods Knowledge Base
. 2006.
General Structure and Writing Style
The function of a research design is to ensure that the evidence obtained enables you to effectively address the research problem logically and as unambiguously as possible
. In social sciences research, obtaining information relevant to the research problem generally entails specifying the type of evidence needed to test a theory, to evaluate a program, or to accurately describe and assess meaning related to an observable phenomenon.
With this in mind, a common mistake made by researchers is that they begin their investigations far too early, before they have thought critically about what information is required to address the research problem. Without attending to these design issues beforehand, the overall research problem will not be adequately addressed and any conclusions drawn will run the risk of being weak and unconvincing. As a consequence, the overall validity of the study will be undermined.
The length and complexity of describing research designs in your paper can vary considerably, but any well-developed design will achieve the following
:
Identify the res ...
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
1. The Nature of Inquiry and
Research
Practical Research 2:
2. Our Learning Goals:
After this discussion, you are expected to have the ability to…
1. describe characteristics, strengths, and weaknesses of
quantitative research;
2. differentiate kinds of variables according to scales of measure;
and
3. contrast kinds of quantitative research.
This slideshow presentation will be made available through the trainer’s website:
mathbychua.weebly.com.
Download the document to use it as reference.
The Nature of Inquiry and Research
3. 1. How would you define practical
research?
2. Why is it important for a SHS student
to know the process of conducting
research?
3. Give some examples of research
opportunities or topics relevant to
both your interests and your SHS
strand.
Let’s look
back…
4. Research is a systematic process of
collecting, analyzing, and interpreting
information in order to increase our
understanding of a phenomenon about
which we are interested or concerned
(Leedy & Ormrod, 2013).
Defining
Research
5. Add to existing knowledge.
Improve practice.
Inform policies
Solve problems, not emergencies.
Why DO
RESEARCH?
6. single reality vs. multiple realities
establishing relationships and explaining
cause of correlation vs. understanding
situations in a participant’s perspective
pre-established design vs. emerging
design
detached researcher vs. immersed
researcher
to generalize vs. to assess applicability
In comparison to qualitative research.
Fraenkel & Wallen, 2009
Quantitative
Research
8. Across
fields
What are some of the
inventions, discoveries
and innovations you know
that are products of
research? Can you
identify the fields of
these?
11. A variable varies and has values. The values of
variables under study are the research data.
Are these variables? color, chair, shape of table,
tweet, shirt style.
How are these different?
Quantitative and qualitative variables
Discrete and continuous variables
Variables
12. Which goes
where?
ACTIVITY TWO • Daily Allowance
• Availability of Internet
Connection
• Time
• Temperature
• Test Score
• Position in Student Government
• Cellphone Brand
• Height
• Cellphone number
• Class rank in the honor roll
AGE GRADE LEVEL GENDER
Classify the variables at the right based on their “likelihood” to the
three others in the color-coded columns.
13. IDENTITY MAGNITUDE
EQUAL
INTERVALS
ABSOLUTE ZERO
A variable varies and has values. The values of
variables under study are the research data.
Are these variables? chair, shape of table, tweet,
shirt style.
RATIO
INTERVAL
ORDINAL
NOMINAL
Classifying Variables
according to Scales of
Measure
Variables
Editor's Notes
Provides data for better understanding of real-life concerns and issues, individual or group. Undertake research to contribute to existing information about issues.
Through research we develop results that help to answer questions, and as we accumulate these results, we gain a deeper understanding of the problems. In this way, researchers are much like bricklayers who build a wall brick by brick, continually adding to the wall and, in the process, creating a stronger structure.
When we encourage our students to immerse themselves in researches that seek to understand how they learn and what factors contribute to learning, we give them the opportunity to improve their study habits and their appreciation for improving themselves through education.
Research has the ability to change the way we do things. The researches that your students will be doing can be used to review existing school policies or even generate new ones. Makes recommendations to improve existing situations or realities.
Students must understand that the conduct of research takes time.
Quantitative researchers usually base their work on the belief that facts and feelings can be separated, that the world is a single reality made up of facts that can be discovered. Qualitative researchers, on the other hand, assume that the world is made up of multiple realities, socially constructed by different individual views of the Same situation.
The purpose of quantitative research is basically to [READ].
Quantitative research has established widely agreed on general formulations of steps that guide researchers in their work. Qualitative researchers have a much greater flexibility in both the strategies and techniques they use and the overall research process itself.
The ideal researcher role in quantitative research is that of a detached observer, whereas qualitative researchers tend to become immersed in the situations in which they do their research.
quantitative researchers want to establish generalizations that transcend the immediate situation or particular setting. Qualitative researchers, on the other hand, often do not even try to generalize beyond the particular situation, but may leave it to the reader to assess applicability.
The objectivity QNR is almost guaranteed because it seeks answers to questions supported by the analysis of quantitative data. Numbers are precise and bias-proof.
In relation to that, in QNR, we are in control of the level of significance. We can account for the possibility for error.
Nonprobability sampling is often employed and we can decide how accurate we want our results to be by limiting our samples.
Numbers will not be able to explain everything. Sometimes the data that we get only scratches the surface and qualitative data will be needed to make meaning out of the numbers.
Error can occur due to sampling, the instrument, and how the tool is administered.
QNR tends to start with assumptions that it will need to validate. Because of this, results are restricted to whether the data reject or do not reject that assumption.
Quantitative variables are those whose values are numerical. Qualitative variables are those whose values are categories, characteristics, qualities.
Continuous variables are quantitative and have infinitely many values even over a limited range. Dicrete variables have limited number of values,
Nominal scale is characterized by data that consist of names, labels, or categories only.
Ordinal scale involves data that may be arranged in some order but differences between data values either cannot be determined or meaningless.
Interval scale is data for which we can determine meaningful amounts of differences between data. However there is no inherent zero starting point.
Ratio scale is the interval scale to include the inherent zero starting point. For these values, differences and ratios are both meaningful.
