This document discusses how traditional economic frameworks only consider financial and industrial capital, pursuing profits with little regard for environmental and social impacts. As a result, communities and the planet are suffering from issues like pollution, waste, and unethical practices. This disconnect from broader values is unsustainable as rampant resource use and competition threatens human and planetary survival. The document introduces the concept of natural capitalism from the book of the same name, which assigns value to people, natural resources, and ecosystem services to better account for our interdependence and support systems.