A North Toronto woman developed an organic skincare line called Nadarra after a skin condition led her to stop using commercial products. Julia Michener launched Nadarra in 2006, providing all-natural products made from organic European ingredients as a healthy alternative. Michener came up with the idea while working at a hospital and concerned about ingredients in commercial products. She now has 11 skincare products and hopes to open her own store, aiming to give customers options beyond profit-driven brands that she believes mislead consumers about chemical ingredients.

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NATURALBEAUTY: North Toronto businesswoman
JuliaMichener developed her own line of organic
skincare products,Nadarra.
NEWS May17th,2006
ByPedroDaCunha
Naturalalternativeinskincare
A skin condition led a North Toronto woman to start a line of all-natural and organic
skincare products right out of her own home.
Julia Michener, who lives in the area of Avenue Rd. and Lawrence Ave. West, launched
Nadarra, her own line of skincare products, in March at the One of a Kind show at the
National Trade Centre.
Nadarra is an all-natural, organic skincare company that provides men and women with a
healthy and fresh alternative to the current cosmetics offered in drug stores. Michener’s
products are from natural and organic ingredients and preservatives that come from
Europe.
Michener came up with the idea for the company nearly two years ago while working at
the Sunnybrook Hospital, where she became concerned over the safety of many ingredients
commonly used in skincare products. During that time Michener was dealing her own skin
condition, a rough rash on her forehead, which inexplicably cleared up after she stopped
using the creams. So she decided to use her own formulations, which led to the creation of
Nadarra.
"It’s something I thought about for a while and I started working on it immediately and I
saved up money to do this and now I’m nally doing it," Michener said.
She also wanted to launch her own all-natural skincare line in order to give people other
options than the brand-name, over-the-counter products.
Over the past two years Michener realized people were beginning to care more about their heath, eating habits and skin.
"I think this is the new wave of the future. People are now more concerned about living healthfully and eating organic foods and doing yoga, so
using all-natural skincare will become really important," she said.
Michener said big beauty companies like L’Oreal and Elizabeth Arden are misleading through their ads and commercials that tell people their
products will improve their skin.
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"I de nitely think they mislead customers in the sense that big beauty companies have very complex and scienti c names for chemicals that are
essentially bad for you," she said."People just don’t know and don’t think about it because all these companies are driven by marketing and
that’s what people see."
Michener said she doesn’t want her business to have any part of those companies that are interested in only one thing —enormous pro ts.
"I’m making skincare products that are actually going to be good for people rather than to ful ll a role and make a pro t," she said.
As of today, Michener has 11 completely pure skincare products, which includes body lotion, intensive moisturizer, hand cream and relief lip
bomb.
Michener hopes to open her own skincare store in Toronto in the next couple of years.
To nd out more or to purchase Nadarra all-natural skincare products, visit www.nadarra.com or call Julia Michener at 416-220-1535.
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