1. RENE SUMMER
NATIONAL
BROADBAND PLANS
maximizing economic Impact

2. National BB Plans - Maximizing Economic Impact | Public | © Ericsson AB 2014 | 2014-06-05 | Page 2
national Broadband plans
as commonly understood
Source: ITU/UNESCO Broadband Commission for Digital Development.
COVERAGE, SPEED AND TIMING
Broadband Speed (Mbps)
Coverage(%poporhouseholds)
0 20 40 60 80 100
20
40
60
80
100
Europe 2020
Sweden 2015
Europe 2020 (HH)
Spain 2015
New Zealand 2015
Sweden 2020
Australia, US
Denmark 2020
Finland 2016
Germany 2014 (HH)
Colombia 2014
Paraguay 2014
Brazil 2014 (HH)
Slovak Republic 2020
Austria 2013
Spain 2011
UK, France
Europe 2012

3. National BB Plans - Maximizing Economic Impact | Public | © Ericsson AB 2014 | 2014-06-05 | Page 3
Growth In national
Broadband plans (nbbp)
Source: ITU World Telecommunication/ICT Regulatory Database

4. National BB Plans - Maximizing Economic Impact | Public | © Ericsson AB 2014 | 2014-06-05 | Page 4
How Governments GOT
Involved in NBBP... IN THE PAST
Observer
US, Germany
Facilitator
Sweden, Norway
Driver
Japan, South Korea
Government Involvement
NGAPenetration
Low High
Low
Medium
High
Source: Booz & Company

5. National BB Plans - Maximizing Economic Impact | Public | © Ericsson AB 2014 | 2014-06-05 | Page 5
expanding scope of nbbp
GOVERNMENT INVOLVEMNT GROWS ON DEMAND SIDE
NBBP TARGETS – DIGITIAL ECONOMY
Source: ITU/UNESCO Broadband Commission for Digital Development.

6. National BB Plans - Maximizing Economic Impact | Public | © Ericsson AB 2014 | 2014-06-05 | Page 7
NBBP PolicIES
conceptualized?
Source: ITU World Telecommunication/ICT Regulatory Database

7. National BB Plans - Maximizing Economic Impact | Public | © Ericsson AB 2014 | 2014-06-05 | Page 8
Integration of demand side
why is THE scope of NBBP expanding?
OPPORTUNITY

8. National BB Plans - Maximizing Economic Impact | Public | © Ericsson AB 2014 | 2014-06-05 | Page 9
public policy challenge
ASSOCIATED WITH DEMAND SIDE EXPANSION
MAXIMIZING IMPACT BY CONNECTING SUPPLY AND DEMAND SIDE
POLICIES
DIFFUSION & ADOPTION
INNOVATION IN PROCESSES, PRODUCTS,
SERVICES
Economic impact from ICT
Increases with broad & deep
and is sustained through …
TECHNOLOGY
TECHNOLOGICAL PROGRESS IS BY DEFINITION A NET
IMPROVEMENT TO THE ECONOMY*
* Source: Economist Joel Mokyr, The Levers of Riches.

9. National BB Plans - Maximizing Economic Impact | Public | © Ericsson AB 2014 | 2014-06-05 | Page 10
Also Depends on how much
you want to change and hence
also achieve!
› Definition of core
business
› Scale gain
opportunities
› Maturing technology
› Consolidation
THIS IS TRULY THE HARD STUFF TO FIGURE OUT!

10. National BB Plans - Maximizing Economic Impact | Public | © Ericsson AB 2014 | 2014-06-05 | Page 11
First we need to get the public
policy fundamentals right !
WHAT DOES IT TAKE TO MAXIMIZE BENEFITS FROM NATIONAL
BROADBAND PLANS
INNOVATIONINVENTION
DIFFUSION &
ADOPTION
PUBLIC INSTITUTIONS
& POLICY
• Wise policies, that shape right
incentives …
• Not all profit seeking is beneficial…
• Deal with Market failures &
• Reactionary public institutions,
Regulatory failures
• State – different layers of authority
– alignment – systemic failures

11. National BB Plans - Maximizing Economic Impact | Public | © Ericsson AB 2014 | 2014-06-05 | Page 12
But also make sure WE
Address Key ICT policy issues
ICT
Supply
Side
Roll-out of ICT infrastructure Scarce resource managementMarket Efficiency
3. Spectrum Management1. National Broadband Plans 2. Network Regulation
New consumer expectations, value-chain shifts
and new business models
ICT empowerment for increased innovation and
efficiency in industrial sectors
ICT
Demand
Side
Privacy Protection
5. Media & Content
Regulation
4. Industrial Internet /
Internet of things
6. Data Protection
Horizontal
Frameworks
Impacting ICT
supply and
demand Market access, Digital Services, Cross Border
Data Flows,
Meta Regulation
Investment Incentives, Licensing,
Diffusion
8. Trade Policies7. Internet governance 9. IPR

12. National BB Plans - Maximizing Economic Impact | Public | © Ericsson AB 2014 | 2014-06-05 | Page 13
With A clear & holistic APPROACH
REQUIRES AN APPROPRIATE policy reform strategy
Source: Ericsson Analysis inspired by, Transforming Government and Building the
Information Society, Hanna 2010.
PARTIAL HOLISTIC
UNCLEAR
CLEAR
PUBLICPOLICY/SECTORREFORM
STRATEGY
APPROACH TO ICT
STRUCTURAL
TRANSFORMATIONS
EXCELLENCE
SURGICAL
PROCEDURE
GOOD LUCK
WITH THAT
BUILD IT AND
THEY WILL COME

13. National BB Plans - Maximizing Economic Impact | Public | © Ericsson AB 2014 | 2014-06-05 | Page 14
WHICH looks something like this
Cohesive reform strategy
NBBP/DIGITAL ECONOMY REFORM AGENDA – ILLUSTRATIVE
FIRM AND DURABLE
POLICY COMMITMENT
FACTORS INFLUENCING
THE ECONOMIC IMPACT
Source: Copenhagen Economics,
Booz&Co, Ericsson Analysis
NATIONAL DIGITAL ECONOMY PLAN
› ICT Supply side reforms
̶ Spectrum
̶ Broadband plan
̶ Network regulation
› ICT Demand Side reforms
̶ Digital readiness/affordability
̶ Media & Content
̶ Digital services & e-commerce
̶ E-health, -education, -work, -energy.
̶ Smart City
̶ E-government
OBJECTIVES
DIGITAL
INFRASTRUCTURE
DIGITAL
READINESS
DIGITAL CONTENT
& SERVICES
DIGITAL UTILITY
SERVICES &
e-GOVERNMENT
ECONOMIC
IMPACT

14. National BB Plans - Maximizing Economic Impact | Public | © Ericsson AB 2014 | 2014-06-05 | Page 15
BUT STILL THERE ARE
ADDITIONAL CHALLENGES
SIX VERSIONS OF A PROMISE OF A change
VISION SKILLS INCENTIVES RESOURCES ACTION PLAN =
x SKILLS INCENTIVES RESOURCES ACTION PLAN =
x
VISION INCENTIVES RESOURCES ACTION PLAN =
VISION SKILLS RESOURCES ACTION PLAN =
x
VISION SKILLS INCENTIVES ACTION PLAN =
xVISION SKILLS INCENTIVES RESOURCES =
x
SUCCESS
CONFUSION
CONCERN
RESISTANCE
FRUSTRATION
OPTIMISM

15. National BB Plans - Maximizing Economic Impact | Public | © Ericsson AB 2014 | 2014-06-05 | Page 16
aggrAvated by complexity
of THE Instituional context of NBBP
LEGISLATION
Primary legislation
Courts
Judiciary
Enforcement -
Agencies
REGULATION
Secondary legislation
> multiple sectors
Competent Authorities
Enforcement
EXECUTION
Private, Public and
PPP > Network and
Service providers
ICT Vendors
Standardization bodies
Research Institutions
POLICY
FORMULATION
PM & Cabinet
Portfolio Ministers
Advisors
Ministries or
Departments
POWER
OF
WHY & WHAT
POWER OF
CHECKS
&
BALANCES
THE
REAL
WORLD
OUTSIDE
INSTITUTIONS
POWER
OF
HOW

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Hence Managing institutional
implementation of nbbp is curtail
NBBP STAKEHOLDER MAP GOVERNANCE &
ORG. STRUCTURE
IMPLEMENTATION PLAN
SWOT ANALYSIS PROJECT WORK PLAN PROGRESS ASSESSMENT
KEY STAKE HOLDERS
CENTRAL FUNCTIONS
KEY INDIVIDUALS
MANDATE OWNERS
PROGRAMME
PROJECTS
WORKING GROUPS
STRATEGY
ACTION PLANS
COORDINATION
RESOURCES
REPORTING
OBJECTIVES
INSTRUCTIONS
ACTIVITIES
RESOURCES
ACTIONS
REPORTING
ESCALATION
REMEDIES
ADJUSTMENTS
REVIEWS
REALITY ASSESSMENT
IDENTIFY COUNTER
MEASURES
EXPLOIT STRENGTHS &
OPPORTUNITIES
CROSS INSTITUTIONAL IMPLEMENTATION GOVERNANCE MODEL

17. National BB Plans - Maximizing Economic Impact | Public | © Ericsson AB 2014 | 2014-06-05 | Page 18
STRENGTHS
High: working ethics, educational system,
entrepreneurship, human capital, access to
capital, high readiness, agile institutions,
support by the pubic, positive attitudes
towards ICT, effective innovation system.
WEAKNESS
Excessive optimism and/or pessimism, lack
of political will, short term perspective,
window dressing, growing gap between
goals, strategy and results, institutional
resistance, political/budget cycles, silo
thinking.
OPPORTUNITIES
Socio-economic benefits, national
competitiveness, well being, standard of
living long term sustained, sustainable and
re-enforcing growth, structural reform
capability, ability to create new opportunities
as conditions change & develop.
THREATS
Slow reaction to global/regional change,
inability to reform structures and operating
models, fragmented/disconnected approach,
reduction in investments, innovations,
entrepreneurship, equality.
Make sure you have done a
SWOT: illustrative

18. National BB Plans - Maximizing Economic Impact | Public | © Ericsson AB 2014 | 2014-06-05 | Page 19
And that you have a SOLID
Implementation plan
illustrative
Cooperation
&
Inclusion
Source: Ericsson Analysis inspired by, Transforming Government and Building the Information Society, Hanna 2010.
Organize
Partnerships &
Accountability
Coordinate
& Align
Stakeholders
Stimulate
Innovation,
Adoption &
Transformation
National
Competitiveness
Strategy
Formulate
Objectives
& Identify
Stakeholders
Formulate
Strategies
Prioritize
Actions &
Projects
Readiness
Assessment
incl. SWOT
Establish
Governing
Mechanisms
Formulate
Sector
Strategies
Review &
Update Policy
Frameworks
Mobilize
Resources
Monitoring
Implementation Process

19. National BB Plans - Maximizing Economic Impact | Public | © Ericsson AB 2014 | 2014-06-05 | Page 20
And Don’t FORGET TO Measure &
monitor progress
Example:
European Digital Agenda scoreboardEuropean Digital Single Market
(Pillar 1 out of 7, in total 111 actions)