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Narrative Advertising

20102630 Jang Bosun
Advertising is…
Advertising is a form of communication used to persuade an audience (viewers, r
eaders or listeners) to take some action with respect to products, ideas, or service
s.
Narrative is…
A narrative is a constructive format (as a work of speech, writing, song, film, televi
sion, video games, photography or theatre) that describes a sequence of fictional
or non-fictional events.( by Wikipedia)
Narrative Advertising
I made this word.

Narrative Advertising means the advertising has typical story.

Not only introduce the products also include the story sell the product.

Now days , there is a lot of types advertising, for example Ad movie, serial forms of
ad, etc.
Narrative Advertising
Serial forms of advertising
Narrative Advertising
Ad movie is advertising which is form of movie
Narrative Advertising
Sometimes advertising has a connotative meaning.
Narrative advertising

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Narrative advertising