Presentation of our first prize awarded Europan 11 competition entry at the contemporary art center in Vilnius by Egle Suminskaite. The three prize-winning teams with Lithuanian team members were asked by the Lithuanian Foundation of Architecture to present their projects 'at home' in Vilnius. A full video (in Lithuanian) of the presentations and more pictures are published on their website (www.archfondas.lt). Thanks for watching! Please contact us for more information about us and/or our project.

1. Presentation of our winning project at the contemporary art center in Vilnius (LT)…

2. …by Egle Suminskaite – Thank you, Egle!

3. Europan 11 – New town plan for the development of Selb

4. Dornröschen – Reinitializing Selb or ‘Kissing awake the sleeping beauty’
.
Location
Selb / Germany
Team
Thomas Bernhardt (DE), Gilles-Benoit Trevetin (FR), Andras Baumer (DE)
Egle Suminskaite (LT), Meritxell Blanco-Diaz (ES) Joppe Kneppers (NL)
.
Europan 11 – Winner

5. Europan meaned hard working at the office in Amsterdam…

6. …and celebrating at one of the nice pubs around

7. The development of the town of Selb is closely linked to the porcelain industry.
Over the course of the roughly 150 years in which this industry blossomed, this led
to a close dependence between urban development and porcelain production.
Vilnius
Amsterdam
Selb
Selb – ‘The City of White Gold’ at the Fichtelgebirge in Bavaria

8. Selb – The ‘City of White Gold’ in Bavaria

9. Selb – Industrial city in green environment (Fichtelgebirge)

10. Everything in Selb is from (or about) PORCELAIN

11. …almost everything - usual street live in Bavaria

12. Porcelainindustry made the city prospering…

13. … but also caused the actual crisis

14. The sales crisis in the ceramics industry in the mid-1990s resulted in a
considerable fall in employment and at the same time led to high population
losses. The closure of the production plants has left large industrial wastelands in
the urban area. The reduction in population led to large levels of vacancies in the
town's rented housing stock.
Selb – ‘The raise and fall of ‘The City of White Gold’

15. PORCELAINFACTORY
CITY CENTER
CITY WEST
Europan 11 How to reinitialize the shrinking western part of the city?

16. Former town plan by Walter Gropius in 1968

17. Radical plans for an expanding city

18. Actual plans for a large scale shopping mall in the city center

19. How do we work? With more respect, creativity and accuracy

20. Be creative and think outside the box. The city of Selb has all opportunities for a
bright future. Rich history and tradition, beautiful landscapes, porcelain industry
that investigates in design and technical porcelain, up-coming markets in eastern
europe, vacant monumental industrial buildings, tourism, culture, art, sport, ...
“Krisen sind Chancen.
Man muß ihnen nur den Geschmack
der Katastrophe nehmen.”
Max Frisch
URBAN STRATEGY in 5 STEPS for ‘Kissing awake the sleeping beauty’

21. URBAN STRATEGY Step 1 – Activate the Porcelainfactory

22. Conference rooms
Fitnessclub Lofts
CULTURE Tourist Information
ART Museum
Restaurant Offices
Shopping mall Exhibition space
Discothéque Music hall
Cafés BUSINESS
Car-Parking
PORCELAIN Ateliers Climbing hall
Porcelainfactory – Transformation into center for art, culture, leisure and trade

23. PORCELAINFACTORY
NEW CITY CENTER
URBAN STRATEGY Step 2 – Inner city ring

24. NEW CITY CENTRE
Inner city ring – Solving traffic problems and re-defining city center

25. PORCELAINFACTORY
OLD CITY CENTER
URBAN STRATEGY Step 3 – Porcelainroute

26. Porcelainroute – Sightseeing route along excisting and new highlights of the city

27. PORCELAINFACTORY
OLD CITY CENTER
Porcelainroute – Connecting old city center and Porcelainfactory

28. ELDERLY RESIDENCE COMMUNITY HOUSE
HOTEL
ATELIERHOUSES
GATEHOUSE
PORCELAIN HOUSES
CITY-PARK
RUSSIAN CAFE BRIDGE HOUSES
FOREST
ORANGERY
URBAN STRATEGY Step 4 – Urban Acupuncture

29. Urban Acupuncture – Creating fotomoments along the Porcelainroute

30. SQUARE FOR EVENTS
PORCELAINFACTORY
HOTEL
CAR PARKING
Urban Acupuncture – High quality local developments

31. COMMUNITY HOUSE
PORCELAIN HOUSES
PLAYGROUND
ATELIER HOUSES
BRIDGE HOUSE
ELDERLY RESIDENCE
Urban Acupuncture – Improving quality of surrounding areas

32. CHURCH
CITY HALL
LOFTS
ORANGERY
TOURISTCENTER
MARKET
Urban Acupuncture – Stimulating private investments

33. PORCELAINFACTORY
SUPERMARKET
MARIENPLATZ
URBAN STRATEGY Step 5 – Upgrading Marienplatz

34. Marienplatz – Connecting point between city center and Porcelain-Factory

35. Marienplatz – Main part of the Porcelainroute

36. Marienplatz – The new approach to the city center

37. Embracing the industrial tradition of Selb will form the basis for a long-term
revitalization of the city. Simultaneously the city will be able to sharpen its profile as
‘the place to be’ in the region by offering attractive new life- and work concepts
and room for individual development within established structures.
The porcelain-city of Selb will be elevated to a regional center for
art, trade, tourism and culture. Through this process Porcelain will continue to
play a key role!
Selb Inc. – The city as a brand

38. Urban Branding – Creating new ways of living to get more people into the city

39. Inc.
Urban Branding – Greetings from Selb Inc.

40. Interested in our work? We would love to hear from you.