The document discusses the importance of naming in code. It states that naming matters as it signifies potential problems in design and shortens the learning curve. It also discusses different types of bad names like vague names that don't express a role, abbreviations that are ambiguous, names that are too long to remember, and names that include unnecessary context. The document emphasizes that names should reference terms from the domain model and be written like well-written prose using classes as nouns, methods as verbs, interfaces as adjectives, and booleans as auxiliary verbs. It concludes with six reminders for good naming practices.