Nabta is the solution to the problem of lack of transparency and accountability in healthcare when it comes to women's health and their health during pregnancy and the health of their children immediately after birth. We have developed a responsive website and three native applications on iOS and Android - NabtaHealth.com, Nabta Fertility, Nabta Pregnancy and Nabta Baby. The brand name of Nabta is taken from the Arabic world for Plant to signify the growing purity and prosperity of the last miracle on earth - childbirth. Today, women from across all emerging markets can use Nabta to understand their healthcare needs and take an active role in planning their fertility, pregnancy and neonatal care. Nabta is a pure cloud player. We are now in the process of building a payment gateway that will allow our low-income users to apply for micro-loans to finance certain medical procedures that are not typically covered by insurance or to even finance the immediate baby care they need. Nabta’s vision is to become the European and Emerging markets premium provider of technology solutions to the women's healthcare space to improve the access, accountability and quality in healthcare for all women in the world. Nabta’s mission is to empower women to make the best healthcare and treatment decisions for themselves and their children. The three pillars of our solution are simple: 1) Improving quality 2) Improving access and 3) Decreasing cost - most of the innovation in the West and countries that have a higher life expectancy tend to focus on describing the cost. Here in the emerging markets, a focus on access and quality is more important, but quality is the more difficult of the two and very closely related to improved access.

1. COVER SHEET

2. 2
Content
@NabtaHealth
Vision & Mission
Objectives
The Problem
The Solution
Revenue Model
Targets
Team

3. 3
Vision and Mission
Our Vision
To be the top women’s health app in the MENA region by 2020
Our Mission
To provide digital support services to women that mirror the concerns and challenges
that accompany important events in their lives, including:
• Marriage
• Pregnancy
• Childbirth & childcare
To empower women to be able to effectively manage their own personal health
@NabtaHealth

4. 4
Our Objectives
Year 1
• To launch the Nabta platform in the MENA region
• To make women’s health the most talked about subject across media and social
media outlets in MENA
• To achieve 50,000 app downloads
Years 2 - 3
• To make Nabta available to all Arabic-speaking women globally
• To provide healthcare services via Nabta Care to 100,000 women in MENA
• To achieve 1 million app downloads
@NabtaHealth

5. 5
The Problem | Lack of Resources
@NabtaHealth

6. 6
The Problem | Women’s Health Issues
@NabtaHealth
1 in 4 women suffer
with PCOS affecting
chances of conception
1 in 4 adults are
diabetic and 1 in 3 are
obese
20% of couples are
infertile, with male
infertility on the rise

7. 7
The Solution | A Health Platform for MENA
Nabta Fertility
Get to know your cycle inside
out by tracking your fertility
data.
14 – 55 years
Nabta Pregnancy
Access a daily timeline of hints,
tips and personalised insights
for your pregnancy.
18 - 45 years
Nabta Baby
Track your baby’s progress with
weekly milestones and support
from members.
18 – 45 years
@NabtaHealth

8. 8
The Solution | Nabta Fertility
@NabtaHealth

9. 9
The Solution | Nabta Fertility Monitor
@NabtaHealth
A Grade II Medical Device, with:
• 99% accurate ovulation detection
• 24 hour advance predictions
• Detection of potential fertility problems,
incl. PCOS and progesterone deficiencies
• FDA and CE approved
As featured in:

10. 10
The Solution | Nabta Pregnancy
@NabtaHealth
COMING Q2 2018

11. 11
The Solution | Nabta Baby
@NabtaHealth
COMING Q4 2018

12. Revenue Model
12
7
Revenue Model
• Monthlyor yearly
chargesforallin-app
Premiumfeatures
• Commissionon sale of
featuredin-appproducts
• Sponsorshipof Nabta
campaigns,surveys&
events

13. 13
Member Targets: Year 1
@NabtaHealth
0
10000
20000
30000
40000
50000
60000
70000
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Nabta Fertility Nabta Pregnancy Nabta Baby

14. 14
Revenue Targets: Year 1
@NabtaHealth
Nabta Fertility TOTAL: 1.292M USD
• Premium users (5.0%): 0.125M USD
• Exclusive users (2.5%): 0.156M USD
• Hardware sales (1.25%): 0.776M USD
Nabta Pregnancy:
• Premium users (5.0%): 0.036M USD
Other:
• Sponsorship: 0.150M USD
• Marketing: 0.050M USD

15. 15
Nabta Executive Team
@NabtaHealth
Sophie Smith
Co-Founder, CEO
Dr. Mussaad Al-Razouki
Co-Founder, Chairman
Prior to starting Nabta, Sophie was the Founder and CEO of SNS
Consulting (www.snsconsulting.co.uk), a London-based business
consultancy, Founder of Synnapps (www.synnapps.com), a Pakistan-based
software development company, Founder of Dancrs (www.dancrs.net), a
mobile app for dance class and event booking, and Founder of the UK arm
of 22Four.
Sophie read History at Cambridge
Prior to co-founding Nabta, Mussaad worked as a strategy consultant for
Booz & Company, the Office of Tony Blair and the Prime Minister of
Kuwait; and has also started successful ventures including Ebtikarat
Education, Kleos Health, Sihatech, MEDtrip and Glambox.ME, and is an
investor in Cera Care, ShiftSmart and Instavest
Mussaad is an Oral and Maxillofacial Surgeon by training with an MBA in
healthcare management and finance from Columbia University

16. 16@NabtaHealth
Clinical
Expertise
Venture
Expertise
Advisory & Clinical Advisory Boards

17. 17
The Present | Key Achievements
Q3 2017:
• Launched Nabta’s digital presence
• Launched Nabta Fertility in BETA in the Play Store
• Secured Advisory and Clinical Advisory Boards
Q4 2017:
• Completed first quarterly UAE-wide awareness campaign
• Secured first strategic device partnership
• Announced launch dates for oliver.ai (Q4 2018)
• 35k social media followers
@NabtaHealth

18. 18
The Future | Oliver.ai
@NabtaHealth
USP
• Learned patterns of
user behavior
• Personalised insights &
assistance
• RT improvements via
user feedback
Outcomes
• Smarter healthcare
• Early diagnosis
ML/AI
Healthcare
Assistant

19. Get In Touch
yalla@nabtahealth.com
@NabtaHealth