The document describes a "Cyclic Rituals" trend that is inspired by natural forces like weather patterns and seasons. It summarizes key concepts from the trend, including cloudy landscapes, storms, frozen beauty, and a vitaminic rainbow aesthetic. Products are then presented that translate this trend into a seasonal skincare ritual with different formulations targeted to the needs of skin in spring, summer, fall and winter.

1. «Cyclic Rituals»
Inspired by weather
Seasonal
Vitaminic rainbow
Dynamic Balance

2. «Cyclic Rituals» trend
«CYCLIC RITUALS» trend detects the fascination for the power of natural
forces :
• CLOUDY LANDSCAPES: are source of inspiration in art, fabrics, prints,
fashion ads, catwalks;
• THE ENERGY OF STORMS: is fascineting arts, ads, photographers;
•
• FROZEN BEAUTY: is a feminine figure seen also in 3D printing design
experimentations;
• VITAMINIC RAINBOW: a multicolor aesthetic is investing multiple
cultural domains from arts installation to video clip, from design to
electronics, from textiles to solid materials;
• KISSED BY THE SUN: in beuaty sun goddess look is created through
hybrid bronzing or self tanning products, which associate protection,
anti age, nutrition and make up for both body and face.

3. 3
Cloudy landscapes are inspiring more and more artists,
photographers and designers. Temperate vanilla skies are also
a source of creative inspiration for fabrics, prints, fashion ads,
windows and catwalk sets.
Vanilla Sky
FENDIFW2013-14ADCAMPAIGN
BERNDNAUT SMILDE, 2012, NIMBUS II, CLOUD IN ROOM
SELFRIDGES WINDOW, LONDON 2013
LEANDRO ERLICH, SINGLE CLOUD COLLECTION, 20120
KIM HARTY, NETWORKTOPIA, 2012
MOUSTACHEANDDOMESTICMAISONOBJET2013
DIOR,SS2013CATWALKSET
MOSCHINO CHEAP AND
CHIC PRE SUMMER 2014
YOONG POONG FILTEX AT PREMIER VISION SS 2014

4. Dark Storms
An emerging fascination for the energy of storms in
fashion ads, arts, photography and textiles.
TIBI SS 2014
CAMERON R NEILSON, STRAIGHT
UP: OSLO’S OPERA HOUSE
ANDREW BRODHEAD, RARE GALLERY, NEW
YORK JUNE 2012
HERVE LEGER FW 2013-14 ADNICHOLAS K FW 2013-14 LOEWE FW 2013-14 AD
MIU MIU FW 2013-14 AD CHANEL SS 2014

5. Frozen beauty
An ice princess imaginary is conveyed through
frozen landscapes, craquelé effects and delicate
snowflakes. Such an aesthetics is encouraged by 3D
printing design experimentations.
BLENDSCAPE BY ORIOL ANGRILL JORDÀ STEFANEL FW 2013-14 LOOK BOOK
STEFANEL FW 2013-14
LOOK BOOK
STEFANEL FW 2013-14 LOOK BOOK
BALENCIAGA FW 2013-14 PREMIER VISION SS 2014 FABRIC AS SEEN AT WGSNBIBHU MOHAPATRA SS 2014
“PRINTD LOVE” AS SEEN AT TUMBRL.COM AS SEEN AT S-FASHION-AVENUE.BLOGSPOT.IT
AS SEEN AT S-FASHION-
AVENUE.BLOGSPOT.IT
3D PRINTED CHAIR BY
PATRICK JOUIN
TIFPBB AS SEEN AT TUMBRL.COM

6. Vitaminic Rainbow
AS SEEN AT PINTEREST, 03-02-13
A multicolor aesthetics is investing multiple
domains of material culture, from arts installation
to video clip, from design to electronics, from
textiles to solid materials. Neon colors and
rainbow inspired products mostly target youth
and teen market segments.
UKI SALON OILS
FENDI, FW 2013-14
UNITED COLORS OF
BENETTON, FW
2012-13 AD
CAMPAIGN
REVLON NAIL ART NEON
PHOTO BY DAVID TALLEY, AS SEEN AT WGSN PHOTO BY STADA COLON, AS SEEN AT WGSN
SHU UEMURA EYE CONIC AD CAMPAIGN
BALMAIN FW 2013-
14 AD CAMPAIGN
MILANO MODA AT
PREMIER VISION SS 2014
AT CONCORDE AT
PREMIER VISION SS 2014
AS SEEN AT COSMOPROF
BOLOGNA 2013
SHU UEMURA FAKE LASHES
AS SEEN AT WGSN
AS SEEN AT PINTEREST, JULY 2013
BAPTISTE DEBOMBOURG, APOLLO, LE BON MARCHÉ RIVE
GAUCHE, PARIS,19/01 - 31/03/2013
HYPERCOLOR BROW AND
HAIR POWDER
BAHAR YUHUKOGLU, NATURE
MORTE REDUX, 2012
FREDRIK PALSEN,
OCCASIONAL TABLE
TANYA TAYLOR SS 2014

7. FAYI SS 2014
ALBERTA FERRETTI SS 2014
STREET SHOT BY STEFANO COLETTI,
PARIS HAUTE COUTURE SS 2014
STREET SHOT BY STEFANO COLETTI,
PARIS HAUTE COUTURE SS 2014
PRADA SS 2014
MIU MIU FW 2013-14
PRADA CATWALK SET SS 2014
JESSICA PITTI BY MARCUS OHISSON FOR TATLER RUSSIA JUNE 2013
CHANEL ART, SS 2014 CHANEL ART, SS 2014

8. Kissed by the sun 8
ANGELOMARANISS14
EXCLUSIVELOUISEBYMAXIMEFROGÉFORFE
GUERLAIN TERRACOTTA SS 2013 AD
LAURAMERCIERSS
2013FOLKLORE
CAMPAIGN
MARC JACOBS FW 2013-14
DOUGLAS
HANNANT SS 14
VERONIQUE BRAQUINHO SS 2014
HERMESINSTOREDISPLAYSEPTEMBER2013

9. Cyclic Rituals
The trend «CYCLIC RITUALS» can be
told in skincare by the following key
concepts:
BIORYTHM
CELLULAR NETWORKS
METABOLISM
CELLULAR ADAPTATION
NUTRICOSMETIC
TROFISM

10. CYCLIC RITUALS
Skincare is performed differenyly during the day and the
year: cyrcadian and seasonl rythms
Use of molecules that stimulates cellular networks:
rebalancing
Enzymatic processes stimulation and tissues renewal:
cellular awakening
Return to cellular plasticity: regain of cellualar shape
memory
Active principals that stimulates rebalancing processing
and foster tissues homeostasis
Preventing environmental damages and avoiding skin
health alteration: normalization and increase of natural
defenses.
BIORHTYM
CELL NETWORK
METABOLISM
CELLULAR ADAPTATION
NUTRICOSMESTICS
TROFISM

12. Skin season
After the cold winter, the skin is
dull and dehydrated must prepare
itself for the sun, overcoming the
tiredness and the greyness of the
cold season.

13. Skin season
The long exposure to the warm sun rays
requires an effective protection, at the
same time lightweight and perspirant.
The use of cosmetic products to uniform
the complexion and prevent the hyper
pigmentation is recommended.

14. Skin season
This is period of the year when skin
and hair need more attention since
impurities, dehydration and changes
of temperature cause alterations of
the natural skin physiology.

15. Skin season
This is the season when dermatitis
and psoriasis are more frequent, due
also to the high pollution level, the
skin needs an emollient and lenitive
action to prevent redness and
cracking of the most delicate areas.

16. DD CREAM
URBAN PROTECTION
SPF10
LSIN 5360
A DD cream (Daily Defense) that pampers and protects
skin from urban damage. A vegetable protein complex
delicately nourishes skin without leaving greasy
residues. A colour enhancer returns an even and
healthy complexion, while a powerful blend of rose and
peony distilled water return skin freshness and energy.
BASED ON SINERGA ACTIVE INGREDIENTS
Tyrostan
Trealix

17. BB SUMMER CREAM
SPF 15
LSIN 5358
Light and soft gel cream with a fresh touch, it
assures skin deep hydration and moisture
balance thanks to the presence of vegetable
amino acids and cherry fruit extract.
Azeloglicina® improves skin brightness for a
naturally even complexion.
BASED ON SINERGA INGREDIENTS:
Azeloglicina®
Mandorlat

18. REINFORCING
HAIR MASK
LSIN 5340
A deeply nourishing treatment that protects
and strengthens hair from root to length. A
vegetal conditioner and a revitalizing
ingredient return hair suppleness and softness.
The restructuring activity prevents hair dryness
and loss.
BASED ON SINERGA INGREDIENTS:
Hair App
Vegequat
Tri-Solve

19. BB WINTER CREAM
SPF 15
LSIN 5355
Velvety and creamy, multifunctional formulation
leaves a long lasting nourishment and skin comfort.
Vegetable oils soften and smoothen skin while
protecting it from free radicals and oxidative
damage. The astringent and tonifying properties of
apple fruit extract recovers skin pureness and
elasticity.
BASED ON SINERGA INGREDIENTS:
Tri-Solve
ATP23

20. THE APPLICATION
Sinerga Trends® Lab translated the trend «Cyclic Rituals» into a «Seasonal Ritual» set *: four
products that respond to the cyclic needs of the skin in the different seasons.
SPRING: DD CREAM URBAN PROTECTION SPF 10
SUMMER: BB SUMMER CREAM SPF 15
FALL: REINFORCING MASK
WINTER: BB WINTER CREAM SPF 15
*Set sample available upon request
Developped by
Sinerga Trends® R&D division