This will help you how to make a vision and mission for yourself that will help you at the end achieve your goals in perfect way.

1. ‫رسالتك‬
Your Mission
By: Omar Shawky ‫شوقى‬ ‫عمر‬

2. ‫البشريه‬ ‫فى‬ ‫سؤال‬ ‫أهم‬
Greatest Question in
History of Mankind
By: Omar Shawky ‫شوقى‬ ‫عمر‬

3. ‫البشر؟‬ ‫هللا‬ ‫خلق‬ ‫لماذا‬
Why God Created Humans?

4. And [mention, O Muhammad], when your Lord said to the angels,
"Indeed, I will make upon the earth a successive authority." They
said, "Will You place upon it one who causes corruption therein
and sheds blood, while we declare Your praise and sanctify You?"
Allah said, "Indeed, I know that which you do not know."

5. A: Why God Created “Humans” :
God’s Successive Authority “Khalifa”
‫أ‬.‫هللا‬ ‫خلق‬ ‫لماذا‬”‫البشر‬“:
‫تكون‬ ‫أن‬ ‫رسالتك‬”‫خليفه‬“‫هللا‬

6. ‫تكون‬ ‫أن‬ ‫لتستحق‬ ‫تفعل‬ ‫أن‬ ‫يجب‬ ‫ماذا‬”‫خليفه‬“‫هللا‬
What Should We Do to Deserve to Be
God’s “Khalifa”

7. And He taught Adam the names - all of them. Then He showed
them to the angels and said, "Inform Me of the names of these, if
you are truthful."
They said, "Exalted are You; we have no knowledge except what
You have taught us. Indeed, it is You who is the Knowing, the
Wise."

8. He said, "O Adam, inform them of their names." And when he had
informed them of their names, He said, "Did I not tell you that I
know the unseen [aspects] of the heavens and the earth? And I
know what you reveal and what you have concealed."
And [mention] when We said to the angels, "Prostrate before
Adam"; so they prostrated, except for Iblees. He refused and was
arrogant and became of the disbelievers.

9. A: Why God Created “Humans” :
God’s Successive Authority “Khalifa”
B: What Should We Do to Deserve to Be
God’s Khalifa:
1. Be Intellectual (Ability to Learn &
Reason )
- Read First Word & Command
- “People who do not reason” 7 times
- “don’t you reason” 14 times
- “so they understand” 8 times
- “people of insight” 16 times
- “bring your proof” 10 times
- “do not you see” 8 times
‫أ‬.‫هللا‬ ‫خلق‬ ‫لماذا‬”‫البشر‬“:
‫تكون‬ ‫أن‬ ‫رسالتك‬”‫خليفه‬“‫هللا‬
‫ب‬.‫تكون‬ ‫أن‬ ‫لتستحق‬ ‫تفعل‬ ‫أن‬ ‫يجب‬ ‫ماذا‬”‫خليفه‬“‫هللا‬:
.‫تكون‬ ‫أن‬ 1‫مفكر‬ ‫و‬ ‫متعلم‬(‫الت‬ ‫و‬ ‫التعلم‬ ‫على‬ ‫القدره‬‫فكر‬)
-‫إقرأ‬‫أمر‬ ‫أول‬ ‫و‬ ‫كلمه‬ ‫أول‬
-‫يعقلون‬ ‫ال‬ ‫قوم‬7‫مرات‬
-”‫تعقلون‬ ‫أفال‬“14‫مره‬
-”‫يفقهون‬ ‫لعلهم‬“8‫جمل‬
-‫البصيره‬ ‫أصحاب‬16‫مره‬
-”‫برهانكم‬ ‫هاتو‬“10‫مرات‬
-”‫تر‬ ‫ألم‬“8‫مرات‬
-

10. And We said, "O Adam, dwell, you and your wife, in Paradise and
eat therefrom in [ease and] abundance from wherever you will. But
do not approach this tree, lest you be among the wrongdoers."
But Satan caused them to slip out of it and removed them from
that [condition] in which they had been. And We said, "Go down,
[all of you], as enemies to one another, and you will have upon the
earth a place of settlement and provision for a time."

11. Then Adam received from his Lord [some] words, and He
accepted his repentance. Indeed, it is He who is the Accepting of
repentance, the Merciful.

12. A: Why God Created “Humans” :
God’s Successive Authority “Khalifa”
B: What Should We Do to Deserve to Be
God’s Khalifa:
1. Be Intellectual (Ability to Learn)
2. Be Moral (Ability to Make Choices)
‫أ‬.‫هللا‬ ‫خلق‬ ‫لماذا‬”‫البشر‬“:
‫تكون‬ ‫أن‬ ‫رسالتك‬”‫خليفه‬“‫هللا‬
‫ب‬.‫تكون‬ ‫أن‬ ‫لتستحق‬ ‫تفعل‬ ‫أن‬ ‫يجب‬ ‫ماذا‬”‫خليفه‬“‫هللا‬:
.‫تكون‬ ‫أن‬ 1‫مفكر‬ ‫و‬ ‫متعلم‬(‫الت‬ ‫و‬ ‫التعلم‬ ‫على‬ ‫القدره‬‫فكر‬)
.‫تكون‬ ‫أن‬ 2‫أخالقى‬(‫أخالقيه‬ ‫قرارات‬ ‫إتخاذ‬ ‫القدره‬)

13. A: Why God Created “Humans” :
God’s Successive Authority “Khalifa”
B: What Should We Do to Deserve to Be
God’s Khalifa:
1. Be Intellectual (Ability to Learn)
2. Be Moral (Ability to Make Choices)
C: How to Fulfill your Mission?
‫أ‬.‫هللا‬ ‫خلق‬ ‫لماذا‬”‫البشر‬“:
‫تكون‬ ‫أن‬ ‫رسالتك‬”‫خليفه‬“‫هللا‬
‫ب‬.‫تكون‬ ‫أن‬ ‫لتستحق‬ ‫تفعل‬ ‫أن‬ ‫يجب‬ ‫ماذا‬”‫خليفه‬“‫هللا‬:
.‫تكون‬ ‫أن‬ 1‫مفكر‬ ‫و‬ ‫متعلم‬(‫الت‬ ‫و‬ ‫التعلم‬ ‫على‬ ‫القدره‬‫فكر‬)
.‫تكون‬ ‫أن‬ 2‫أخالقى‬(‫أخالقيه‬ ‫قرارات‬ ‫إتخاذ‬ ‫القدره‬)
‫ت‬.‫؟‬ ‫رسالتك‬ ‫تؤدى‬ ‫كيف‬

14. ‫رسالك‬ ‫تؤدى‬ ‫كيف‬
How to Fulfill Your Mission?

15. ‫رسالتك‬
Mission:
‫عليه‬ ‫المستخلف‬‫م‬
Stakeholders
‫عائلتك‬
Family
‫شغلك‬
Work
‫أصدقائك‬
Friends
‫دينك‬
Religion
‫بلدك‬
Country
‫المجتمع‬
Community
‫نفسك‬
Yourself
Your Mission
has to be:
1. Balanced
2. Deep
‫أن‬ ‫يجب‬ ‫رسالتك‬
‫تكون‬:
.‫متزنه‬ 1
.‫عميقه‬ 2

16. A: Why God Created “Humans” :
God’s Successive Authority “Khalifa”
B: What Should We Do to Deserve to Be
God’s Khalifa:
1. Be Intellectual (Ability to Learn)
2. Be Moral (Ability to Make Choices)
C: How to Fulfill your Mission?
Serve & Help Your Stakeholders
‫أ‬.‫هللا‬ ‫خلق‬ ‫لماذا‬”‫البشر‬“:
‫تكون‬ ‫أن‬ ‫رسالتك‬”‫خليفه‬“‫هللا‬
‫ب‬.‫تكون‬ ‫أن‬ ‫لتستحق‬ ‫تفعل‬ ‫أن‬ ‫يجب‬ ‫ماذا‬”‫خليفه‬“‫هللا‬:
.‫تكون‬ ‫أن‬ 1‫مفكر‬ ‫و‬ ‫متعلم‬(‫الت‬ ‫و‬ ‫التعلم‬ ‫على‬ ‫القدره‬‫فكر‬)
.‫تكون‬ ‫أن‬ 2‫أخالقى‬(‫أخالقيه‬ ‫قرارات‬ ‫إتخاذ‬ ‫القدره‬)
‫ت‬.‫؟‬ ‫رسالتك‬ ‫تؤدى‬ ‫كيف‬
‫عليهم‬ ‫المستخلف‬ ‫ساعد‬ ‫و‬ ‫إخدم‬

17. ‫حياتك‬ ‫إنها‬,‫ستعيشها‬ ‫كيف‬
It’s Your Life…
How Do You Want to Life it?

18. Car
Marriage
Boy
Girl
Boy
Marriage
Girl
Marriage
$
Time
Planning vs. Reflex
Higher
Objectives
Higher
Objectives
22
Years
Bank
Account

19. How to Build A Successful Business
Plan for a Small Business
Speaker:
Omar Shawky

20. Why write a Business Plan
1. Because I have to…
– Needed for financing
– Strategic partnering
– Attract key people/investors
– Organize my thoughts

21. Why write a Business Plan
2. Because I Need to Understand My Business
– The Plan is the result of a planning process
– People Don’t Plan to Fail; They Fail to Plan
• Who are my customers?
• Why will they buy my product or service?
• What will they pay?
• How will I make and deliver/sell the service/product?
• What resources (people, money, technology) do I need?
• Can I make money / create value?
• Do I have the right team on board?

22. The Right Ingredients
• A TEAM with Relevant Experience
• Market Size
• Idea
• Technology
• Competitive Advantage
• Reasonable Projections
• Exit Strategy

23. Company
Structure
Financials
Operations
&
Production
Team
Idea
Market
Competitive
Edge
Marketing
Strategy
Business
Plan

24. Business Planning Steps
1. Idea generation, Vision, Mission,
Objectives, Strategies
2. Market research and Analysis
3. Marketing strategy
4. Production planning
5. Management and Organization
6. Financial plan
7. Company formulation

25. Business Planning Steps
1. Idea generation, Vision, Mission,
Objectives, Strategies
2. Market research and Analysis
3. Marketing strategy
4. Production planning
5. Management and Organization
6. Financial plan
7. Company formulation

26. 1. The Idea
• Innovative product or service
• Visualize a market gap – you
can add value
• Imported idea

27. Vision
1st Objective
2nd Objective
3rd Objective
4th Objective
Strategy
Where do you want to go at
the end?
What is the road
map and major mile
stones?
How will
you reach
your
objectives?
Vision
Objectives
SMART
Specific
Measurable
Achievable
Relevant
Time-Bound

28. Mission:
Stakeholders
Family
Work
Friends
Religion
Country
Community
Who are your stakeholders and what is
your mission to each one of them?

29. Mission:
Stakeholders
Shareholders
Employees
Customers
Suppliers
Country
Community
Who are your stakeholders and what is
your mission to each one of them?

30. Business Planning Steps
1. Idea generation, Vision, Mission,
Objectives, Strategies
2. Market research and Analysis
3. Marketing strategy
4. Production planning
5. Management and Organization
6. Financial plan
7. Company formulation

31. 2. Market Analysis
• Market size
– How big is it NOW?
– Trends – how fast is it or will it grow?
• Market Players – Competitors
– Competitive Advantage
– Estimated market shares
– Existing/planned products in the marketplace
• Is this the RIGHT TIME for my product?
• Is there a GAP that I can fill?

32. How you capitalize on them
How you avoid them
How maximize them
How minimize their effects
Strengths
Weaknesses
Opportunities
Threats
Internal
External
SWOT Analysis

33. Business Planning Steps
1. Idea generation, Vision, Mission,
Objectives, Strategies
2. Market research and Analysis
3. Marketing strategy
4. Production planning
5. Management and Organization
6. Financial plan
7. Company formulation

34. • Who are my TARGET customers?
• Why would they buy my product?
• How much would they pay?
• What are the special features in my product?
• What is my competitive advantage
It is all about your EDGE
3. Marketing Strategy

35. Marketing Plan Process
Marketing Research
Segmenting PositioningTargeting
Defining Target Market
Needs, Wants, Demand
Product
Variety
Quality
Design
Features
Brand
Packaging
Size
Services
Warranty
Return
Price
Price List
Discounts
Allowances
Payments
Credit
Promotion
Promotions
Advertising
Sales Force
Public
relation
Direct
marketing
Place
Channels
Coverage
Location
Inventory
Transport
Push / Pull
Marketing Mix
4 Ps

36. Business Planning Steps
1. Idea generation , Vision, Mission,
Objectives, Strategies
2. Market research and Analysis
3. Marketing strategy
4. Production planning
5. Management and Organization
6. Financial plan
7. Company formulation

37. 4. Production plan
• Technology
• Equipment
• Raw Material Sourcing
• Operation Plan and Capacity

38. Business Planning Steps
1. Idea generation , Vision, Mission,
Objectives, Strategies
2. Market research and Analysis
3. Marketing strategy
4. Production planning
5. Management and Organization
6. Financial plan
7. Company formulation

39. 5. Management Plans
• Getting the RIGHT Team
on board
• Training
• Delegation
• Empowerment

40. Business Planning Steps
1. Idea generation , Vision, Mission,
Objectives, Strategies
2. Market research and Analysis
3. Marketing strategy
4. Production planning
5. Management and Organization
6. Financial plan
7. Company formulation

41. What Investors is looking for in Financial Section:
1. Total Investments
2. Breakdown of Investments (Land, Building, Equipment, People, Working
Capital, …etc.)
3. Income Statement Projections
4. Cash Flow Statement Projections
5. Internal Rate of Return (IRR)
6. Breakeven Analysis
7. Payback Period
Financial Section

42. Financial Plans
• Income Statement Projections
– Revenues Assumptions
– Costs/Expenses Assumptions
– Depreciation Assumptions
– Interest Expenses Assumptions
– Taxes
• Cash Flow Projections
– Initial investment
– Working Capital (Payables vs Receivables)
– Capital Expenditure (Capex)
– Debt Assumptions

43. Business Planning Steps
1. Idea generation
2. Market research and Analysis
3. Marketing strategy
4. Production planning
5. Management and Organization
6. Financial plan
7. Company formulation

44. 7. The Company
• Name – logo - slogan
• Legal structure
• Location
Mission – Values - Objectives

45. Elements of the
Business Plan
1. Executive Summary
2. The opportunity, company, product/service, vision, mission &
objectives
3. Market research/analysis / SWOT Analysis
4. Marketing plan
5. Design and development plan
6. Manufacturing and operations plan
7. Management team
8. Financial plan (Capital Required, Projections, Returns)
9. Action Plan

46. Finally: No Risk … No Gain
”‫الجبال‬ ‫صعود‬ ‫يتعلم‬ ‫ال‬ ‫ومن‬ ‫الحفر‬ ‫بين‬ ‫الدهر‬ ‫أبد‬ ‫يعش‬“
“If we all did the things we are really capable of doing,
we would literally astound ourselves”
Thomas Edison

47. Thank You
&
May God Bless
Omar Shawky