My Single Page Profile

1. Vignesh Selvakumar P
Digital Experience Manager
14
Total Years of
Experience
About Me
Expertise in translating Business Strategies into Innovative UX design solutions. Responsible for Institutionalizing UX Design
concepts across Digital Operation’s analytical projects. Manage team’s end to end analytics project development Lifecycle and
played a vital role in client reviews and signoffs. Possess exceptional sense of aesthetics (with scientific design principles),
attention for Detailing and Perfection. Empathy for the end-user, a deep understanding of process-centered design (PCD),
Strong understanding on Analytics (Predictive, Descriptive, Diagnostic and Prescriptive) and understanding technology & tool
limitations are my significant strength.
Role and Responsibilities
• Responsible for developing, implementing and executing Strategic Design plans which plays a vital role to achieve
business goals.
• Possess strong persuasion skills which help to bridge client and design team.
• Created customized design processes and procedures for Analytics projects across multiple domain.
• Managed a team of 6+ designers.
• Responsible for creating and articulate vision to my design team and relentlessly drive it to competition.
• Responsible to make sure my team is focused and concentrated on the most valuable use of their time.
• Reviewing Design outputs with scientific principles (Signal detection theory and Gestalt law )
• Developing and documenting detailed user experience specifications for highly interactive interfaces
• Creating Information architecture and interaction design for transactional, informational, and marketing user experiences
including intranets, extranets, micro-sites, web applications, mobile applications and business tools
• Conducting end-user research, Interviews and usability testing
• Establish Quick rapport with individuals and team.
• Evaluate and motivate designers toward continued growth and leading design solutions.
Education and Certification
Bachelor of engineering in Computer Science from Hindustan College of Engineering Chennai.
HFI - Mobile User Experience Designer and Certified Usability Analyst
UX Alliance - UX Project Manager Level 2 & 3
Google - Certified Google Data Analytics
APAC Digital Breakthrough Award - 2014 (Project : McD Australia)
“I appreciate your contribution during this project. The designs that you created were really great. Though we didn’t get to work together, I am
told by the team members about your creativity, structured thought process and great ability to convert ideas/ thoughts to designs”
- Raut Rajas (Director & Client Partner Australia)
I would like to take this opportunity to recognize the stellar contribution of our UX CoE Lead – Vignesh. The dedication and commitment that
this team showcases is second to none. They are our fire and forget system, we can give them a requirement and be rest assured that it will be
done to perfection and by the deadline. Never once have they compromised on the quality of the deliverables, taking time to understand,
assimilate the business requirements, and then deliver.
- Srini Aravamuthan (Senior Manager Advance Analytics, Digital Operations)
“There are a lot of guys who would do what is said, very few question the problem itself. Vignesh is on among the few. A great though worker,
he has eye for detail. Vignesh has a great ability to hash out ideas early so that there are hardly any surprises during execution. He gets a good
grasp of complexities because he has worked enough to get his basics right.”
- Venkateswaran (Manager Healthcare, India)
Working with him was a highly positive experience - both, in terms of technical expertise as well as in terms of a congenial personality. He was
able to complete the required deliverables well in time and with commendable quality.
- Kochak Sneha (Manager Cognizant Digital Business)
Key Accolades