Andrew Ellis started his first entrepreneurial project from January 2008 to June 2009 by creating and marketing a new shoe brand called FIGURZ / I STYLEZ SHOES. He played many roles as the sole owner and creator, first designing logos for men and women that were trademarked for intellectual property protection. He then created two basic shoe designs that were sent to a manufacturer to create samples, and continued designing more styles later in the process as he brought his concepts to reality through the manufacturer.