My Delivery: the app for express couriers & postal services

MY DELIVERY
THE WATCH & PHONE APP THAT TURNS  
LAST MILE INTO YOUR REAL ADVANTAGE
APP CONCEPT OUTLINE FOR
EXPRESS COURIERS & POSTAL SERVICES

Copyright © 2018 Emozionella®. All rights reserved.
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WHAT'S MY DELIVERY?
IMPLEMENTATION PLAN
ABOUT EMOZIONELLA
CONTENTS

WHAT’S MY DELIVERY?
1

THE APP FOR PHONE AND WATCH THAT REINVENTS
THE LAST MILE DELIVERY EXPERIENCE
✓Ensuring the courier always ﬁnds the
recipient at des,na,on
✓Enhancing last-mile controls and eﬃciency
with smart rou,ng
✓Enabling new revenue streams with
licensing solu6ons for e-commerce
partners and new end-user services
smartwatch
+
smartphone

WHY SOLVING MISSED DELIVERIES IS KEY
For couriers
Missed deliveries create huge costs — in terms of money, resources and
performance.
For e-commerce providers
It drives consumers to buy more as missing a delivery due to a 6ming
problem is a fundamental concern for shoppers when purchasing online.
For delivery-process improvement
Enhance monitoring and boost customer experience.
For shoppers
Missing a delivery is a typical concern for online shoppers.
B U YB U Y

DELIVERY
POST
MANAGEMENT
ORDER
DELIVERY DAY
DAY BEFORE DELIVERY
OVERVIEW: HOW IT WORKS
We’ll come
tomorrow
afternoon
We’ll deliver
17.00 - 18.00
Coming in 30
minutes.
START REAL-TIME
TRACKING
Approaching
Delivery
conﬁrmation
and feedback
options
instant not-at
destination option
ENABLING SMARTER INTERACTION
GPS
TRACKING
Emozionella AI can be applied to
enhance user-at-destination
checks.

MY DELIVERY
FOR WATCH AND PHONE
• We blend the power of the phone with the
in1macy of the watch
• We leverage the watch to reach your target
market faster
• The watch app gives you higher visibility in the
app store
• SCREENSHOTS ONLY OUTLINE FUNCTIONALITY; THEY DO NOT
REPRESENT THE FINAL DESIGN AND EXPERIENCE.
• THE APP WILL BE AVAILABLE ALSO ON SMARTPHONES.

10:14
DELIVERY
OK
10:09Delivery
<Not at Destination
FOR THE END-USER: KEY EXPERIENCES AND FEATURES
Users see at all 1mes where
their parcel is, 1me to delivery
and where they are.
- Key Info alerts
- Day Before Delivery: of delivery
period (morning / aCernoon)
- Day of delivery:
- inform within-hour window
- no1fy 30 min before delivery
If users can’t be at des1na1on,
the app provides contextual-
relevant delivery-change op1ons.
SMART ALERTS
REAL-TIME TRACKING
INSTANT CONTEXTUAL OPTIONS
IF USER IS NOT AT DESTINATION
Users can request pick-up at
their loca1on, quickly and
easily and with just one tap.
INSTANT PICK-UP REQUEST
Your parcel
is 45 min. away
We’ll deliver your
parcel tomorrow
morning
Delivery SPOT
Safe place
Change Date
Upgrade
Satisfaction:
• THE APP WILL BE AVAILABLE ALSO ON SMARTPHONES.
10:14My delivery
Pick-up at your location
Instant
Pick-Up!

FOR THE COURIER: EXPERIENCE APPROACH
✓ The device will be automatically updated
and so will the route
✓ From courier perspective the change will be
minimal
✓ Behind the scenes, the device will be
connected and always up to date
ACCORDING TO EXISTING SITUATION, THE APP CAN BE UPDATED OR REBUILT FROM SCRATCH

END-USER EXPERIENCE PROCESS (FIRST TIME ONLY)
Does the
receiver have
the My Delivery
app?
CALL TO ACTION TO DOWNLOAD THE APP
YES
NO
see next
slides
Link to app
download
Users with no app
receive a speciﬁc
message.
You & your partners
start handling order
E-Commerce
End-user places
an order
Checks with APP
DB
Thanks for…, we
started working …
“want to be notiﬁed of
the exact deliver
hour?”
click here

PROCESS
HANDLING
MY DELIVERY
APP
DAY BEFORE DELIVERY
Logistic
operations start
Real-time
tracking
At a glance the
user can track
his/her parcel
Set delivery day
and initial
timeframe
The app sends
notiﬁcation to the
receiver
User receives alert
and options with
not-at-destination
Route calculation
The app sends
speciﬁc timeframe
for parcel delivery
At
destination?
User receives alert
and options with
not-at-destination
NO
- Rescheduling place, time
- Activate the "deliver even if I am
not at destination" function
Can he/
she make it ?
NO
YES
30 MINUTES TO DESTINATION
Is user at
destination?
No
action
No
action
YES / NO
ANSWER
YES / NO
ANSWER
YES / NO
ANSWER
No
action
Inform user parcel
is approaching on
schedule
No
action
YES
Approaching
DAY OF DELIVERY
User receives alert
on parcel
approaching
NO
POST DELIVERY
DELIVERY
Message of parcel
delivered
User is informed of
parcel delivery and
also gets feedback
options
order is removed from delivery on
courier’s app
Update to management
systems
New route that excludes receiver
is calculated
GPS
active?
At
destination?
NO
- Rescheduling place, time
- Activate the «deliver even if I am not at destination» function
Update to management
systems
NO
RECEIVER
INTERNAL
SYSTEMS
Update to CRM systems
Parcel is marked
as delivered

KEY TRIGGERS
Identiﬁcation of parcels to
deliver next day
Route calculation
Approaching
Delivery
Receiver signals that
he/she is not at destination
Parcel handling,
tracking and location
Notify of planned delivery next
day
Activate smart real-time
tracking
Inform of time window (1 hour,
for example)
Inform 30 minutes earlier
Order is removed from delivery
and user reschedules
User receives info

UNIQUE SELLING PROPOSITION
- Save resources and 6me for missed
deliveries (about 50% already in the ﬁrst
4-6 months of launch)
- Easy to implement
- Improve monitoring of delivery accuracy
COURIERS
- Easiest way to track everything
you buy
- Know the exact day and 6me of
delivery
- Inform if you are not at des6na6on
END USERS
NEVER MISS A DELIVERYSAVE COSTS ON LAST MILE
- Improve shopping user journey
- Drive purchase
- Provide a dis6nc6ve new func6on
- Create an in6mate experience
E-COMMERCE
DRIVE MORE SALES

Beat compeEEon
Expand your customer base
OPPORTUNITY FOR YOU
Users are now turning to third-party apps to be
no6ﬁed of delivery — there are for-fee apps provided
by third-party developers.
New revenue streams
New for-fee services
You can set new features for a fee. For example: set
vaca6on holds, change a delivery address, set
preferred delivery 6mes, or hold at a loca6on.
You become more a]rac6ve for couriers and e-
commerce providers.
Compe6tors have already implemented services
similar to this.
Become a digital disruptor
License the app func6ons to e-commerce providers to
deliver the service directly under their brand name
and/or app.

YOUR WAY FORWARD
Stages of last-mile transforma6on.
- Gain trust
- ANract more customers
- Integrate with key e-
commerce providers
- Simplify experience
- More accurate end-user
knowledge
- Save opera1onal costs
- The app as a plaQorm for e-
commerce provider on a
license
- Adver1sement
- Services for ci1es and
municipali1es
Months0 6 - 9 12-16 20- 24
Adapt to constant
change
Users and
customer
feedback's
Enhance
experience
New internal working processes
- Centralize CRM and end-user DB to smooth
experience and new for-fee services
- Op6mize user-at-des6na6on checks with AI
- Automate manual tasks
New services
- Add for-fee services
- React faster to customers’ needs
- Connect to the smart city
User at
destination
AI-powered
experience
New
business
Status quo
APPS to ensure user is at
desEnaEon
— End-user DB to simplify opera6ons
— A]rac6ve and simple for users
— For mobile and wearable devices

IMPLEMENTATION IS EASY WITH US
CONCEPT
- Complete Concept for apps: Courier app, Watch
(WatchOS) and phone (Android and iOS) and other
systems to be scoped-in if needed.
- Business case (costs and projected revenue /
savings)
- Experience and design
- Func6onal structure, features, requirements
- Feasibility requirements (IT, legal, processes) /
architecture, integra6ons
- Business processes design
- Launch plan and branding
PROOF OF CONCEPT & PROTOTYPES
IMPLEMENTATION & LAUNCH
STRATEGY
- Opera6onal projects and resources deﬁni6on
- Capability providers iden6ﬁca6on
- GTM and launch plan
Concept & Plan CREATION PILOT MGT
PROGRAM & PROJECTS
MANAGEMENT
MULTIMEDIA AND GRAPHIC DESIGN
IT CREATION PROJECTS
- IT apps development
- IT back-end development
LAUNCH READINESS PROJECTS
- Transi6on management & training
- Service management set-up
- Launch plan and readiness KPI
- Support aber launch
PREPARATION
- Pilot organiza6on (place,
dura6on, par6es involved etc)
- Training
MANAGEMENT
- Repor6ng on pilot KPI
- Pilot support
- Implement urgent changes
PLAN FOR MASS DEPLOYMENT
- Collect feedback
- Lessons learned for deployment
- Roadmap
WHAT | HOW | WHY OPERATIONAL PROJECTS BEFORE DEPLOYMENT
1 2
O
PTIO
N
AL
3

IMPLEMENTATION PLAN
2
Functionalities and technical solutions

GENERAL SYSTEM ARCHITECTURE OVERVIEW
Central systems
Back-end
- Smart pick-up and
assignment
- All apps in sync
- Interaction
Delivery:
Routing, tracking,
vehicle computers, GPS,
Final user
Courier
Front-end
for the courier
APP
Enterprise Resource
Planning
Warehouse
Management Systems
Transportation
Administration Systems
MY DELIVERY SYSTEMS

On the back-end, we will develop the interac6on with the end-user
apps.
• Data model
• Integra6on with central systems
• API access to Informa6on
• No6ﬁca6ons
Watch OS Smartwatch App
Android Phone App
iOS Phone App
ENSURE RECIPIENT AT DESTINATION
Back-end
Smartphone / smartwatch apps. The recipient will be able to
download them from the main marketplaces. The apps will empower
the end users to track delivery & pick-up ac6vi6es, receive
no6ﬁca6ons and interact with the courier.

ROUTE OPTIMIZATION
Courier Android phone app
Back-end
Front-end for courier
This is a tool that agents can use to view and manage key opera6onal
func6ons.
This component will be delivered as a secure Web site through which
agents can adjust sedngs, interact, see status, follow up opera6ons and
create reports.
Route opEmizaEon algorithm
We can develop it or use free APIs. A more detailed
func6onal analysis will allow us to iden6fy if certain
func6onali6es can be implemented by integra6ng with third-
party providers. This could result in lower start-up costs and a
shorter go-to-market 6me.
The app interacts with the back-end system to receive real-6me route
updates based on recipient not-at-desi6na6on info.
It automates the interac6on with the back-end and the end-customer —
improving pick-up and delivery success.
According to the situa6on we can update your current app or recreate it
from scratch.
The back-end is responsible for storing informa6on related to the
deliveries, managing business logic (i.e: pick-up and delivery
route calcula6ons, communica6on triggers), keeping track of all
system events and integra6ng with other components (central
systems, transporter and end-client).

YOUR JOURNEY WITH US
We will update you on new concepts and
opportunities that can help your business grow and
develop long-term success.
CONTINUOUS GROWTH
When the project is over, we stand by you as a
partner, ensuring everything delivers as it should,
and support you in the best way possible.
WE CARE
We manage the implementation project and
coordinate with the capability providers involved.
SMOOTH IMPLEMENTATION
Starting with an analysis of your business, we create
an opportunity that deﬁnes in detail the scope,
business case and operational plan for the project.
PROJECT OPPORTUNITY

ABOUT EMOZIONELLA
3

Contextual
Experiences
with AI
Business
Strategy
We are transforming how brands grow with
revolutionary wearable apps that unlock new business
opportunities and inspire an emotional response.
App Concept
Development

WHY CHOOSE EMOZIONELLA?
Our multifunctional team has the right talent
mix to more quickly identify new business
opportunities and with higher degrees of
innovation.
Qualified consultants with over 10 years'
experience in their respective field.
Extensive experience
Constant innovation
Cost-effective solutions
Thanks to our flat organization we are much
more cost-effective and faster than typical
consulting companies.
Our designers apply AI to create unique
experiences that inspire an emotional response
and create a deeper connection with users.
Emotional design
If you want to expand your digital business into wearables, no consulting company is more prepared and better equipped than Emozionella.

OUR STORY
• Created by a team of visionary business leaders with over 15 years' experience in
top multinational technology and design companies.
• Sales operations started in November 2016 in Madrid, Spain
• Deployments across Europe ongoing in 2018
Past: ADV designing for Coca-
Cola, Telefonica, Unilever, Bankia,
Repsol, Founder "Milk the Agency"
Past Brand design for Unilever,
ADV design campaign for
Renault, Co-founder of "Milk
the Agency"
Past Nokia, Genertel (Generali
Insurance), Sportnetwork
(Amodei Publishing)
Past Ernst & Young,
Noema HR, Asset
Management
Founder
Founder
Fabrizio Quintili
Interactional psychologist / Artificial
intelligence
Raquel Garcia
Chief Executive, CFO and lead
designer
Fabio Valeri
Director of services, R & D
Giuliano Valeri
CEO & CIO
MANAGEMENT TEAM
Sales areas

www.emozionella.com
info@emozionella.com
CONTACT US
This document is produced by Emozionella as general guidance. It is not intended to provide specific advice on your
circumstances. If you require advice or further details, please contact Emozionella.
Copyright © 2018 Emozionella All rights reserved.
ECI_005_EN
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