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My Chess Playground 1.0
The document proposes creating an online chess playground called "My Chess Playground" to teach children how to play chess through cartoons and videos. It would allow kids to play games, compete in tournaments, and video chat with other players. Research showed chess improved math grades and kids would be interested. The business model involves monthly subscriptions, selling videos and books. Customer acquisition strategies include partnering with schools and homeschool groups, social media marketing, and targeting the 100,000 US and 10,000 Jamaican child audiences in the first year. Key activities are ensuring the website runs smoothly and interacting with customers.
My Chess Playground 1.0
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- 2. Items Covered • OurMission • Market Problem • Our Solution • Business Model • Questions & Answers
- 3. • To createthe first online chess playground where kids can learn chess, play games, compete in live tournaments and hangout with each other while having a great time. Our Mission
- 4. • 1.3 millionhigh school students dropout per week in US (edweek.org) • 30% of the unemployed in US are high school dropouts (Bureau of Labor Statistics) • Dropouts are 20 times more likely to end up in prison or jail than a college graduate.(Sum, Khatiwada, & McLaughlin, 2009) Market Problem
- 5. • Failure inAlgebra is the #1 trigger of dropouts in high school (Helfand, 2007) • 70% of students who don’t pass Algebra by the 9th grade drop out. (The California Dropout Research Project, 2008 ) • 67% of CSEC students failed math in 2012 (Jamaica Observer) Market Problem
- 6. • Change theteachers • Change teaching methods • Change curriculum Failure rate continues to INCREASE No signs of Improvement
- 7. • Psychology playsa major role in a child’s performance. • We have ben trying to fix the symptoms instead of finding a cure • “The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.” ― Albert Einstein What we think
- 8. What we havefound out • A 3 year study was done on 437 fifth grades to test the impact of chess on math grades. • They were split into 3 groups • Group A: traditional math curriculum • Group B: exposed to a little chess • Group C: begun chess from 1st grade
- 9. Results • Group C:grade increased from 62% to 82% • Group B: grade made little improvement • Group A: grades made no improvements 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Chess Little Chess No Chess 82% 62% 70%
- 10. Our Initial Idea •Create a website that teaches chess using cartoons • If parents like the idea of cartoons teaching chess? • Would enrol their child on the website? • Would kids would watch a cartoon that teaches chess?
- 11. Validate Idea Parents • 90%said the would enrol their child in an online programme • 90% said they liked the idea of cartoons teaching chess Kids • 100% said they would watch a chess cartoon • 95% would go online and watch a chess cartoon
- 12. Huge Problem • Therewas nothing unique about our product. • Other sites have cartoons that teach chess.
- 13. Improve Idea • Lookedat competitors weaknesses (difficult to use, boring, no motivation) • Went back to the parents & kids • Homeschool parents had a problem setting up play dates with other kids • Most kids liked funny cartoons • Kids are motivated by gifts
- 14. Our Product My ChessPlayground • Playground Rules • Learn how to play chess (cartoons) • Get chess puzzles • Play games • Build chess set • Hangout with play mates using video chat • Show your chess set • Compete in online global chess tournament
- 15. Play Date Hangout MyChess Playground
- 16. Show us yourchess set My Chess Playground • Each week the cartoon congratulates the kids who built their chess set
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- 19. Customer Segment • USPopulation ages 5 – 9 is 20,475,536 (2012 US Census Bureau) • JA Population ages 5-9 is 218,256 (2012 Statin) OUR TARGET(1st year) • 100,000 from US • 10,00 from Jamaica
- 20. Revenue Streams • Monthlysubscription of $6.99 US for website • Package learning videos and sell it on dvd ($99 US) • Sell video on itunes, amazon and android market ($3.99 per video) • Sell chess puzzle books to kids so they can sharpen their skills (ebook $4.99, hardcopy $20)
- 21. Customer Acquisition StrategyUS • Go to school and inform parents and principal about the program • Use online sales affiliates through clickbank • Webinars to educate parents about the benefits of including chess early in a child’s development • Get involved in online parenting and homeschool communites • Use of testimonials for advertising
- 22. Customer Acquisition StrategyUS • Use of online PR services (HARP, prlog) • Strong social media presents( twitter, youtube, facebook, pinterest) • Get youtubers to promote the product • Paid Traffic ( Google, LinkedIn, Amazon, Facebook)
- 23. Customer Acquisition StrategyJA • Approach the schools speak to the principal about the program. • Go to PTA and speak to parents to enroll child • Show parents the benefits of chess
- 24. Customer Relationship • Onlinecommunities and groups • Twitter Page • Facebook Page • LinkeIn Page • Google Plus Page • Youtube Channel • Send regular emails on updates • Online Blog
- 25. Cost Structure • WebsiteDevelopment • Website Maintenance • Actor Fees • Video Development • Salaries • Advertisement
- 26. Key Activities • Ensurethat the website is always online • Ensure that the website is efficient • Constant interaction with customers • Ensure that automatic billing system is accurate
- 27. Key Resources • Programmers •Servers • Website
- 28. Key Partners • MSChess Enterprise • US Chess is School Program • Math is Super Cool • Clickbank Sales Affiliate Program • PTA body • Homeschool community
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