1. The document discusses how social commerce is changing the way companies convert users into customers by integrating social networks like Facebook into the shopping process.
2. It argues companies should create "fan stores" that offer exclusive discounts and content to encourage social sharing rather than just simple Facebook stores.
3. Various examples are provided of companies that encourage social behaviors like sharing purchases with friends, asking friends for recommendations, or shopping together to increase sales.
Optimising interactive advertising and marketing by Human DialogueHuman Dialogue
Human Dialogue is a platform that optimises how organisations communicate, based on how people interpret information, and make decisions. In this presentation, delivered on the 23rd June 2011 at the Mobile VAS Summit in London, Jonathan MacDonald (Director of Human Dialogue), discusses the optimising of interactive advertising and marketing communication, using choice architecture and behavioural economics
El futuro del Diseño y UX: los 15 años que se vienen (Tendencias de diseño UX...Santiago Bustelo
Presentación extendiendo los conceptos presentados en http://www.kambrica.com/blog/tendencias-ux-2016-a-2030/
Presentado en:
- XI Encuentro Latinoamericano de Diseño: Martes 26 de julio, 2016.
- Interaction South America 2016: Jueves 3 de noviembre, 2016.
- Artmedia (Universidad Maimónides / CCGSM ): jueves 10 de noviembre, 2016
RESUMEN:
El software se está comiendo al mundo: no sólo hoy resulta omnipresente, sino que sus prácticas y metodologías están cambiando la forma misma de planear y hacer las demás cosas. El Diseño de Experiencias (UX), surgido en el contexto del software, está empezando a abarcar e impactar a las demás disciplinas de diseño, marcando su futuro. En esta presentación haremos un breve repaso de los hitos de los últimos 15 años en el Diseño de Experiencias, y proyectando la dirección que tendrán en los próximos 15 todas las disciplinas de diseño.
INTRODUCCION:
Al mapear los hitos del Diseño de Experiencias contra una línea de tiempo y órdenes de complejidad, encontramos cómo los logros de los últimos 15 años, marcan la dirección en la que se darán los próximos 15.
En caso de la tecnología, hemos pasado de resolver adecuadamente una pantalla (interfaz), a resolver cuestiones propias de varias pantallas (flujos de operación), y luego los problemas de diseño a través de varios dispositivos. Hoy estamos empezando a abordar problemas que involucran varios canales y modos de atención; en un futuro, estaremos resolviendo problemas de ecosistemas de productos y servicios.
En caso de los negocios, hemos pasado del establecimiento de competencias técnicas de un individuo, al trabajo en equipo y luego la coordinación de múltiples equipos. Hoy estamos empezando a ver la incorporación de técnicas de diseño aplicadas a pensar las organizaciones mismas. En un futuro, estaremos resolviendo problemas en el ámbito de ecosistemas de organizaciones.
Para los próximos 15 años, la tecnología y los negocios tenderán a cada vez mayores órdenes de complejidad y abstracción, abriendo campos y nuevos desafíos a resolver por el diseño.
#Leadsday 2016 Generando y perfilando leads de manera distinta. Multiplica
Cómo perfilar y obtener información sobre los leads antes de proponer o sugerir un producto o servicio y como ese perfil puede ser más valioso e impactante en conversiones y ventas.
Lead scoring e inbound marketing identificación de leads calientes en una ba...Multiplica
Más y mejores leads Barcelona
Pau Valdés (CEO de InboundCycle)
Cómo estructurar sistemas de identificación de leads cualificados y educación de leads fríos mediante técnicas y herramientas de automatización del marketing.
Optimising interactive advertising and marketing by Human DialogueHuman Dialogue
Human Dialogue is a platform that optimises how organisations communicate, based on how people interpret information, and make decisions. In this presentation, delivered on the 23rd June 2011 at the Mobile VAS Summit in London, Jonathan MacDonald (Director of Human Dialogue), discusses the optimising of interactive advertising and marketing communication, using choice architecture and behavioural economics
El futuro del Diseño y UX: los 15 años que se vienen (Tendencias de diseño UX...Santiago Bustelo
Presentación extendiendo los conceptos presentados en http://www.kambrica.com/blog/tendencias-ux-2016-a-2030/
Presentado en:
- XI Encuentro Latinoamericano de Diseño: Martes 26 de julio, 2016.
- Interaction South America 2016: Jueves 3 de noviembre, 2016.
- Artmedia (Universidad Maimónides / CCGSM ): jueves 10 de noviembre, 2016
RESUMEN:
El software se está comiendo al mundo: no sólo hoy resulta omnipresente, sino que sus prácticas y metodologías están cambiando la forma misma de planear y hacer las demás cosas. El Diseño de Experiencias (UX), surgido en el contexto del software, está empezando a abarcar e impactar a las demás disciplinas de diseño, marcando su futuro. En esta presentación haremos un breve repaso de los hitos de los últimos 15 años en el Diseño de Experiencias, y proyectando la dirección que tendrán en los próximos 15 todas las disciplinas de diseño.
INTRODUCCION:
Al mapear los hitos del Diseño de Experiencias contra una línea de tiempo y órdenes de complejidad, encontramos cómo los logros de los últimos 15 años, marcan la dirección en la que se darán los próximos 15.
En caso de la tecnología, hemos pasado de resolver adecuadamente una pantalla (interfaz), a resolver cuestiones propias de varias pantallas (flujos de operación), y luego los problemas de diseño a través de varios dispositivos. Hoy estamos empezando a abordar problemas que involucran varios canales y modos de atención; en un futuro, estaremos resolviendo problemas de ecosistemas de productos y servicios.
En caso de los negocios, hemos pasado del establecimiento de competencias técnicas de un individuo, al trabajo en equipo y luego la coordinación de múltiples equipos. Hoy estamos empezando a ver la incorporación de técnicas de diseño aplicadas a pensar las organizaciones mismas. En un futuro, estaremos resolviendo problemas en el ámbito de ecosistemas de organizaciones.
Para los próximos 15 años, la tecnología y los negocios tenderán a cada vez mayores órdenes de complejidad y abstracción, abriendo campos y nuevos desafíos a resolver por el diseño.
#Leadsday 2016 Generando y perfilando leads de manera distinta. Multiplica
Cómo perfilar y obtener información sobre los leads antes de proponer o sugerir un producto o servicio y como ese perfil puede ser más valioso e impactante en conversiones y ventas.
Lead scoring e inbound marketing identificación de leads calientes en una ba...Multiplica
Más y mejores leads Barcelona
Pau Valdés (CEO de InboundCycle)
Cómo estructurar sistemas de identificación de leads cualificados y educación de leads fríos mediante técnicas y herramientas de automatización del marketing.
#Leadsday 2016 Midiendo mejor la conversión de nuestros leads online.Multiplica
Optimizar nuestra generación de leads pasa por tener una medición clara, eficiente y creíble. Para ello, compartiremos ejemplos de qué medir para confiar en la medición de nuestro sitio y mejorar en la adquisición y captación de leads y clientes.
Persuabilidad para convertir usuarios en leads Multiplica
Más y mejores leads Barcelona
David Boronat (CEO de Multiplica)
Claves para diseñar landing pages y sites orientados claramente a la generación de leads y a persuadir usuarios para convertirlos en clientes.
#Leadsday 2016 Funnel Advertising para generar leadMultiplica
David Tomás (Cofundador Cyberclick Group)
Cómo integrar todas las acciones de publicidad para que nuestra estrategia de lead generation y ventas sea óptima.
Un número cada vez más números de consumidores usan sus smartphones para hacer research e interesarse por todo tipo de productos y servicios. Pero, sólo muy pocos acaban materializando sus compras desde el móvil. Seguramente hay algo en nuestros procesos de check-out móviles que podríamos mejorar. Por eso, desde Multiplica hemos querido identificar aquellas 50 mejores prácticas que nos permitan diseñar un proceso de check-out simplemente imbatible.
EXPLOTANDO EL POTENCIAL DEL ÁREA PRIVADA DE LA WEB PARA CLIENTESMultiplica
Tuvimos la oportunidad de participar en las jornadas de Adigital organizadas en el ISDI de Madrid y hacerlo para hablar sobre áreas de cliente, canales cada vez más relevantes y que sentimos desde Multiplica que no están siempre bien resueltos desde el punto de vista de la experiencia de usuario.
#Leadsday 2016 Midiendo mejor la conversión de nuestros leads online.Multiplica
Optimizar nuestra generación de leads pasa por tener una medición clara, eficiente y creíble. Para ello, compartiremos ejemplos de qué medir para confiar en la medición de nuestro sitio y mejorar en la adquisición y captación de leads y clientes.
Persuabilidad para convertir usuarios en leads Multiplica
Más y mejores leads Barcelona
David Boronat (CEO de Multiplica)
Claves para diseñar landing pages y sites orientados claramente a la generación de leads y a persuadir usuarios para convertirlos en clientes.
#Leadsday 2016 Funnel Advertising para generar leadMultiplica
David Tomás (Cofundador Cyberclick Group)
Cómo integrar todas las acciones de publicidad para que nuestra estrategia de lead generation y ventas sea óptima.
Un número cada vez más números de consumidores usan sus smartphones para hacer research e interesarse por todo tipo de productos y servicios. Pero, sólo muy pocos acaban materializando sus compras desde el móvil. Seguramente hay algo en nuestros procesos de check-out móviles que podríamos mejorar. Por eso, desde Multiplica hemos querido identificar aquellas 50 mejores prácticas que nos permitan diseñar un proceso de check-out simplemente imbatible.
EXPLOTANDO EL POTENCIAL DEL ÁREA PRIVADA DE LA WEB PARA CLIENTESMultiplica
Tuvimos la oportunidad de participar en las jornadas de Adigital organizadas en el ISDI de Madrid y hacerlo para hablar sobre áreas de cliente, canales cada vez más relevantes y que sentimos desde Multiplica que no están siempre bien resueltos desde el punto de vista de la experiencia de usuario.
Presentation on "How to find your customers online"
Delivered at Pulse London June 10th - 12th 2012
As a B2B Social Media marketer and Social Commerce Expert, specialising in consulting, training and implementing Social Media and Internet strategies, helping online brands & retailers build their brand using Social Networks.
Social Prize - Awesome Benefits of Social SweepstakesYomar Lopez
Social Prize is a platform that combines social media, game mechanics, and sweepstakes to create a fun, engaging way to generate leads, get referrals, and grow your audience. We help you engage and reward your audience, creating brand loyalists that will spread the word. Here, we'd like to touch upon team play and some of the game mechanics we use to differentiate ourselves. We also introduce some core principles of sweepstakes and online promotions that you may not be aware of.
Contrary to what some may say, sweepstakes are a great way to grow your audience but, more importantly, it's an excellent way to reactivate and retain your audience. We take this a step further by providing tools for lead nurturing and conversions. Now, all those fans have a clear purpose.
Our vision is to help make the ROI of social media and sweepstakes much clearer. We also make engagement and lead nurturing much more tangible by providing deliberate paths to interaction.
This is our first presentation on SlideShare, which we hope to be one of many. Please ask us any questions you may have so that we can address them in future presentations and webinars. Hope you enjoy this brief presentation!
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps