This document provides a quick guide to getting started with social media in 5 stages. The first stage is to collect and organize content such as videos, photos, press releases, and supplier details to build an online profile of the organization. The second stage is to choose the right social media tools, focusing on popular platforms and industry-specific sites. The third stage is to start posting regularly on the chosen sites while informing employees. The fourth stage is to develop a posting diary to regularly share content and engage with others. The fifth stage is to develop engaging content that mixes information about the company with offers while gaining inspiration from social media experts.

2. A
quick
guide
to
ge-ng
onboard
with
SOCIAL
MEDIA

3. Stage
1:
COLLECT
AND
ORGANISE
CONTENT
Search
your
archives
for
videos,
presentaHons,
pictures…anything
you
can
find.
Dig
out
press
releases,
industry
bodies,
3rd
party
supplier
details;
anything
that
says
something
about
you
and
what
you
do.
All
of
this
informa.on
can
be
used
to
build
an
online
picture
of
your
organisa.on.

4. Stage
2:
CHOOSE
THE
RIGHT
SOCIAL
MEDIA
TOOLS
Not
all
social
media
tools
will
be
relevant,
just
like
any
tool
its
about
having
the
right
one
for
the
right
job.
Choose
a
mix
of
the
most
popular
and
‘Your
Industry’
specific
sites.
Please
note
that
some
are
preXy
much
essenHal!
Take
a
look
at
MWM’s
‘ Top
50
Social
Media
Tools’
and
‘Social
Media
Outline’
for
a
star.ng
point.

5. Stage
3:
START
TO
POST
Get
the
frequency
right,
some
sites
don’t
need
to
be
updated
that
oZen,
others
should
be
updated
daily.
(See
figure
1)
Don’t
forget
to
inform
all
your
employees,
you
will
find
that
many
of
them
will
be
using
social
media
at
a
personal
level.
Develop
a
diary;
you
must
make
regular
posts
and
replies.
If
you
want
to
get
something
from
social
media
you
need
to
give
as
well.

6. Figure
1
Ac.vity
H
High
profile,
i.e.
twiXer,
face
book
Niche,
i.e.
industry
specific
Professional,
i.e.
Linked
In,
Generic,
i.e.
Xing
YouTube,
flickr
L
Importance
L
H

7. Stage
5:
DEVELOP
YOUR
CONTENT
What
should
you
post?
Take
a
look
at
a
few
of
the
experts
to
gain
some
inspiraHon
and
build
up
online
feeds
for
the
latest
informaHon.
You
need
a
mixture
of
engaging
content
and
company
offers
/
informaHon.
Social
media
takes
.me
to
develop
correctly
and
just
like
any
marke.ng
needs
a
bit
of
crea.vity,
lots
of
aIen.on
to
detail
and
consistent
hard
work.

8. For
more
informaHon
call
0208
847
5391
or
email
socialmedia@mwmarkeHng.co.uk