Themamiddag MWG Second Screen op donderdag 14 juni 2012, Strandzuid. Moderator: Ruud Hendriks. Met sprekers: Jeroen Doucet (Station10/IAB), Edwin Valent (SBS) en Matthijs Wolff (Civolution).
Presentatie Martin Hehrne MWG Themamiddag 'het meten van videocontent'MWG verbindt media
This document discusses the launch and development of an online video trading currency by MMS Sweden to measure online video viewing across platforms. It outlines MMS's objectives to establish an accepted industry standard for measuring online video consumption. The challenges included defining different "worlds" of online and broadcast measurement and determining how to accurately measure online audiences. MMS launched an initial ad measurement system and is working to expand currency coverage, integrate panels to measure time spent and demographics, and establish a standardized way to track all online video viewing across devices and platforms.
Presentatie Martin Hehrne MWG Themamiddag 'het meten van videocontent'MWG verbindt media
This document discusses the launch and development of an online video trading currency by MMS Sweden to measure online video viewing across platforms. It outlines MMS's objectives to establish an accepted industry standard for measuring online video consumption. The challenges included defining different "worlds" of online and broadcast measurement and determining how to accurately measure online audiences. MMS launched an initial ad measurement system and is working to expand currency coverage, integrate panels to measure time spent and demographics, and establish a standardized way to track all online video viewing across devices and platforms.
MWG Congres 2014 - Joeri Van den Bergh - InSites ConsultingMWG verbindt media
The document discusses the results of a 2013 survey that found 55% of people felt low self-esteem when posting selfies to social media. It also provides contact information for Joeri Van den Bergh, co-founder of InSites Consulting and expert on Generation Y, including his Twitter handle and a website about how cool brands stay popular.
The BMW Group saw record sales in 2013 and continues to grow, consisting of three premium brands - BMW, MINI, and Rolls-Royce. It is the leading provider of premium automobiles and mobility services. The company recognizes that the world is changing rapidly with technology and is working to think ahead through projects like DriveNow, its car sharing service, as it explores new mobility solutions and business opportunities while remaining committed to its core brands and business.
Op donderdag 30 mei 2013 reikte MWG voor de 12de keer de Annual Masters of Media Awards uit. Deze keer in het DeLaMar Theater te Amsterdam met het thema De La AMMA. Hier een overzicht van de winnaars.
This document summarizes the results of a neuromarketing study on radio commercials. The study used fMRI methodology to measure brain activity in response to 32 radio commercials among 25 male participants. Key findings included:
- Unconscious processing led to stronger emotional responses than conscious processing.
- Commercials with sound logos received more attention and recognition than those without.
- Humor increased attention, but should be pre-tested when combining with visual transfers.
- Theme commercials performed best in unconscious time periods while action commercials were more effective during conscious periods.
The results provide relevant insights for the advertising industry and concrete recommendations on using elements like humor, sound logos, and visual
This document discusses the growth of mobile device usage and time spent on apps and websites. Some key points:
- Smartphone ownership has grown significantly between 2009-2012, with 67% of mobile devices sold in 2012 being smartphones. Android and iOS dominate the operating systems.
- On average, smartphone users spend 42 minutes per day on apps and websites, not including calls, texts, or system apps. Time spent is highest for Android high-end and iPhone users.
- Tablet users spend less time (22 minutes on average) but multimedia and gaming are more popular activities than on smartphones.
- While mobile, most usage (75%) occurs on WiFi rather than cellular networks. Apps account for 95% of
MWG Alle Media Worden Digitaal - Liedewij Hentenaar (Radio Advies Bureau)MWG verbindt media
Op 16 april 2013 organiseerde MWG een themamiddag rondom digitalisering van (traditionele) media in CoolBrands House te Amsterdam. Moderator: Ruud Hendriks (BNR Mediazaken). Sprekers: Arno Buskop (Kinetic) - Out Of Home, Piet Bakker (Hogeschool Utrecht) - Dagbladen, Mat Heffels (zelfstandig) - Magazines, Liedewij Hentenaar (Radio Advies Bureau) - Radio en Yoram Levi (Ziggo) - Televisie. Journalistenpanel: Astrid Prummel (Adformatie) en Gijs Vroom (Emerce).
MWG Alle Media Worden Digitaal - Mat Heffels (mats bv)MWG verbindt media
Op 16 april 2013 organiseerde MWG een themamiddag rondom digitalisering van (traditionele) media in CoolBrands House te Amsterdam. Moderator: Ruud Hendriks (BNR Mediazaken). Sprekers: Arno Buskop (Kinetic) - Out Of Home, Piet Bakker (Hogeschool Utrecht) - Dagbladen, Mat Heffels (zelfstandig) - Magazines, Liedewij Hentenaar (Radio Advies Bureau) - Radio en Yoram Levi (Ziggo) - Televisie. Journalistenpanel: Astrid Prummel (Adformatie) en Gijs Vroom (Emerce).
MWG Alle Media Worden Digitaal - Piet Bakker (Hogeschool Utrecht)MWG verbindt media
Op 16 april 2013 organiseerde MWG een themamiddag rondom digitalisering van (traditionele) media in CoolBrands House te Amsterdam. Moderator: Ruud Hendriks (BNR Mediazaken). Sprekers: Arno Buskop (Kinetic) - Out Of Home, Piet Bakker (Hogeschool Utrecht) - Dagbladen, Mat Heffels (zelfstandig) - Magazines, Liedewij Hentenaar (Radio Advies Bureau) - Radio en Yoram Levi (Ziggo) - Televisie. Journalistenpanel: Astrid Prummel (Adformatie) en Gijs Vroom (Emerce).
MWG Alle Media Worden Digitaal - Arno Buskop (Kinetic)MWG verbindt media
Op 16 april 2013 organiseerde MWG een themamiddag rondom digitalisering van (traditionele) media in CoolBrands House te Amsterdam. Moderator: Ruud Hendriks (BNR Mediazaken). Sprekers: Arno Buskop (Kinetic) - Out Of Home, Piet Bakker (Hogeschool Utrecht) - Dagbladen, Mat Heffels (zelfstandig) - Magazines, Liedewij Hentenaar (Radio Advies Bureau) - Radio en Yoram Levi (Ziggo) - Televisie. Journalistenpanel: Astrid Prummel (Adformatie) en Gijs Vroom (Emerce).
MWG College Sales - Fred Moolhuijsen (Conclusion Communication Architects)MWG verbindt media
Op verzoek van Fred niet voor verspreiding.
MWG organiseerde op dinsdag 19 maart 2013 in het Auditorium van de Hogeschool van Amsterdam een college sales. Met sprekers Daniel Francès (The Cold Call Company) over cold calling en Fred Moolhuijsen (Conclusion Communication Architects) over how to pitch.
MWG College Sales - Daniel Francès (The Cold Call Company)MWG verbindt media
MWG organiseerde op dinsdag 19 maart 2013 in het Auditorium van de Hogeschool van Amsterdam een college sales.
Met sprekers Daniel Francès (The Cold Call Company) over cold calling en Fred Moolhuijsen (Conclusion Communication Architects) over how to pitch
MWG Congres 2014 - Joeri Van den Bergh - InSites ConsultingMWG verbindt media
The document discusses the results of a 2013 survey that found 55% of people felt low self-esteem when posting selfies to social media. It also provides contact information for Joeri Van den Bergh, co-founder of InSites Consulting and expert on Generation Y, including his Twitter handle and a website about how cool brands stay popular.
The BMW Group saw record sales in 2013 and continues to grow, consisting of three premium brands - BMW, MINI, and Rolls-Royce. It is the leading provider of premium automobiles and mobility services. The company recognizes that the world is changing rapidly with technology and is working to think ahead through projects like DriveNow, its car sharing service, as it explores new mobility solutions and business opportunities while remaining committed to its core brands and business.
Op donderdag 30 mei 2013 reikte MWG voor de 12de keer de Annual Masters of Media Awards uit. Deze keer in het DeLaMar Theater te Amsterdam met het thema De La AMMA. Hier een overzicht van de winnaars.
This document summarizes the results of a neuromarketing study on radio commercials. The study used fMRI methodology to measure brain activity in response to 32 radio commercials among 25 male participants. Key findings included:
- Unconscious processing led to stronger emotional responses than conscious processing.
- Commercials with sound logos received more attention and recognition than those without.
- Humor increased attention, but should be pre-tested when combining with visual transfers.
- Theme commercials performed best in unconscious time periods while action commercials were more effective during conscious periods.
The results provide relevant insights for the advertising industry and concrete recommendations on using elements like humor, sound logos, and visual
This document discusses the growth of mobile device usage and time spent on apps and websites. Some key points:
- Smartphone ownership has grown significantly between 2009-2012, with 67% of mobile devices sold in 2012 being smartphones. Android and iOS dominate the operating systems.
- On average, smartphone users spend 42 minutes per day on apps and websites, not including calls, texts, or system apps. Time spent is highest for Android high-end and iPhone users.
- Tablet users spend less time (22 minutes on average) but multimedia and gaming are more popular activities than on smartphones.
- While mobile, most usage (75%) occurs on WiFi rather than cellular networks. Apps account for 95% of
MWG Alle Media Worden Digitaal - Liedewij Hentenaar (Radio Advies Bureau)MWG verbindt media
Op 16 april 2013 organiseerde MWG een themamiddag rondom digitalisering van (traditionele) media in CoolBrands House te Amsterdam. Moderator: Ruud Hendriks (BNR Mediazaken). Sprekers: Arno Buskop (Kinetic) - Out Of Home, Piet Bakker (Hogeschool Utrecht) - Dagbladen, Mat Heffels (zelfstandig) - Magazines, Liedewij Hentenaar (Radio Advies Bureau) - Radio en Yoram Levi (Ziggo) - Televisie. Journalistenpanel: Astrid Prummel (Adformatie) en Gijs Vroom (Emerce).
MWG Alle Media Worden Digitaal - Mat Heffels (mats bv)MWG verbindt media
Op 16 april 2013 organiseerde MWG een themamiddag rondom digitalisering van (traditionele) media in CoolBrands House te Amsterdam. Moderator: Ruud Hendriks (BNR Mediazaken). Sprekers: Arno Buskop (Kinetic) - Out Of Home, Piet Bakker (Hogeschool Utrecht) - Dagbladen, Mat Heffels (zelfstandig) - Magazines, Liedewij Hentenaar (Radio Advies Bureau) - Radio en Yoram Levi (Ziggo) - Televisie. Journalistenpanel: Astrid Prummel (Adformatie) en Gijs Vroom (Emerce).
MWG Alle Media Worden Digitaal - Piet Bakker (Hogeschool Utrecht)MWG verbindt media
Op 16 april 2013 organiseerde MWG een themamiddag rondom digitalisering van (traditionele) media in CoolBrands House te Amsterdam. Moderator: Ruud Hendriks (BNR Mediazaken). Sprekers: Arno Buskop (Kinetic) - Out Of Home, Piet Bakker (Hogeschool Utrecht) - Dagbladen, Mat Heffels (zelfstandig) - Magazines, Liedewij Hentenaar (Radio Advies Bureau) - Radio en Yoram Levi (Ziggo) - Televisie. Journalistenpanel: Astrid Prummel (Adformatie) en Gijs Vroom (Emerce).
MWG Alle Media Worden Digitaal - Arno Buskop (Kinetic)MWG verbindt media
Op 16 april 2013 organiseerde MWG een themamiddag rondom digitalisering van (traditionele) media in CoolBrands House te Amsterdam. Moderator: Ruud Hendriks (BNR Mediazaken). Sprekers: Arno Buskop (Kinetic) - Out Of Home, Piet Bakker (Hogeschool Utrecht) - Dagbladen, Mat Heffels (zelfstandig) - Magazines, Liedewij Hentenaar (Radio Advies Bureau) - Radio en Yoram Levi (Ziggo) - Televisie. Journalistenpanel: Astrid Prummel (Adformatie) en Gijs Vroom (Emerce).
MWG College Sales - Fred Moolhuijsen (Conclusion Communication Architects)MWG verbindt media
Op verzoek van Fred niet voor verspreiding.
MWG organiseerde op dinsdag 19 maart 2013 in het Auditorium van de Hogeschool van Amsterdam een college sales. Met sprekers Daniel Francès (The Cold Call Company) over cold calling en Fred Moolhuijsen (Conclusion Communication Architects) over how to pitch.
MWG College Sales - Daniel Francès (The Cold Call Company)MWG verbindt media
MWG organiseerde op dinsdag 19 maart 2013 in het Auditorium van de Hogeschool van Amsterdam een college sales.
Met sprekers Daniel Francès (The Cold Call Company) over cold calling en Fred Moolhuijsen (Conclusion Communication Architects) over how to pitch
12. Second Screen – [‘sekənd skrin]
“Second Screen applications are designed to
complement content on the first screen, the
television.”
Station10 definition based on Wikipedia, BBC and MIT
13. Second Screen narratieven
Interactie met
andere kijkers
Aanvullende content
Interactie met
first screen
Navigatie
14. 106 & park: Interactie met de het first screen
Voor, tijdens en
na de uitzending
Game-ified
stemmen
Mobiele
video library
Twitter client
Exclusieve
previews door Check in met
QR codes ‘fame lottery’
15. Heineken Star Player: interactie met je sociale netwerk
Casual game
Activatie van CL
sponsoring
Spel concept:
anticipeer op
spelverloop
Social media
integratie
Voetbal pub quiz
tijdens dode
momenten
Tijdens de show
16. Zeebox: de platform benadering
Uitgebreide TV Afstandsbediening
gids voor alle voor Smart TV’s
kanalen
Metadata
Persoonlijke (‘Zeetags’)
aanbevelingen
App store en in- Sociale integratie
app content
aankopen
20. 65% heeft een smartphone,
4.200 tablet en/of laptop
70% gebruikt deze simultaan
2.730
aantallen x 1.000
30% converteert
1.911
84%
95% 10% speelt
registreert
probeert regelmatig
600 504 479 mee
50
Bezit
Kijkers
Simultaan
Herhaald
Installatie
Registratie
gebruik
Eerste
gebruik
gebruik
21. Verkoop
Betaalde apps profielen Advertenties en sponsoring
600.000 x 10% x betaalde app á € 0,79 per stuk
504.000 x geregistreerde adressen á € 0,25 per stuk
479.000 x € 0,07 per gebruiker
Euro x 1.000
€ 126
aantallen
€ 34 50.000 x € 0,25
€ 27
per gebruiker
€ 13
gebruik
Installatie
Registratie
Herhaald
Eerste
gebruik
22. 4.200 €179
Duur 1 aflevering TVOH 150 min
20% commercials= 30 min a 30s 60 posities
3 Mio kijkers 13+ 30 GRP
Inventory per aflevering 60*30 1.800 GRP
Netto waarde 1 GRP 13+ € 350
2.730 Netto waarde 1 afl TVOH € 620.000
Netto waarde 17 afl TVOH € 10.710.000
aantallen x 1.000
Waarde +/-1% bereik € 107.100
1.911
600 504 479
50
Bezit
Kijkers
Simultaan
Herhaald
Installatie
Registratie
gebruik
Eerste
gebruik
gebruik