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‫هحصَل‬ ‫یک‬
‫ارسضوٌذ‬
‫بساسیذ‬!
‫ّا‬ ‫آپ‬ ‫استارت‬‫ضکست‬‫خَرًذ‬ ‫هی‬.
90"‫در‬‫سال‬ ‫یک‬‫اٍل‬!
MVP
Minimum Viable Product
‫درباره‬‫م‬‫است‬ ‫حصول‬.‫قا‬‫است‬ ‫قبول‬ ‫بل‬.‫ح‬‫است‬ ‫داقل‬.
‫را‬ ِ‫ک‬ ‫ّا‬ ‫سٌگ‬ ‫رٍی‬ُ‫رٍم؛‬ ‫هی‬
‫گیزد‬ ‫هی‬ ‫درد‬ ‫پاّاین‬.
‫تْتشیي‬‫کٌیذ‬ ‫پیذا‬ ‫سا‬ ‫حل‬ ُ‫سا‬!
ِ‫ک‬ ‫کٌن‬ ‫تَلیذ‬ ‫هحصَلی‬ ‫بایذ‬ ‫پس‬:
‫ًگیزد‬ ‫درد‬ ‫سدى‬ ‫لذم‬ ‫ٌّگام‬ ‫ّاین‬ ‫پا‬!
‫اگش‬
‫تاضذ‬ ‫ّن‬ ‫ًشم‬.
‫تاضذ‬ ‫ّن‬ ‫گشم‬.
‫تاضذ‬ ‫ّن‬ ‫ضیک‬.
‫سفت‬ ُ‫سا‬ ‫آى‬ ‫تا‬ ‫تطَد‬ ‫ّن‬ ‫یخ‬ ‫سٍی‬.
‫ًکٌذ‬ ‫ًفَر‬ ‫داخلص‬ ِ‫ت‬ ‫ّن‬ ‫آب‬.
‫ًطَد‬ ‫کثیف‬ ‫تا‬ ‫تاضذ‬ ًَ‫ًا‬ ‫الیاف‬ ‫اص‬.
‫تاضذ‬ ُ‫ضذ‬ ‫تضئیي‬ ٍ ‫کاس‬ ‫الواس‬ ‫تا‬.
ٍ...
‫ضذ‬ ‫خَاّذ‬ ‫خَب‬ ‫خیلی‬!
‫ًشدى‬ًِ‫ًطا‬‫بشرگ‬‫سٌگ‬‫است‬!
‫کي‬ ‫تست‬!
‫ضَیذ‬ ‫هَفك‬ ‫تز‬ ‫سزیع‬ ‫تا‬ ‫بخَریذ‬ ‫ضکست‬ ‫ارساى‬ ٍ ‫سزیع‬.
‫اگز‬‫را‬ ‫آى‬ ‫ّا‬ ‫هطتزی‬‫پسٌذیذًذ‬:
ِ‫ب‬ ‫را‬ ‫ات‬ ِ‫اٍلی‬ ‫هحصَل‬ ٍ ‫بگذار‬ ‫ٍلت‬NIKE‫کي‬ ‫تبذیل‬!
‫ًماط‬‫ریسک‬ ‫ُز‬‫پ‬‫را‬ ‫خَد‬ ُ‫ایذ‬‫ارسیابی‬‫کٌیذ‬
ViableMinimum
‫ًباضیذ‬ ‫تٌبل‬!
‫است‬ ‫آل‬ ُ‫ایذ‬ ِ‫هٌطم‬ ‫ٍسط‬ ‫ایي‬ ،‫آپ‬ ‫استارت‬ ‫یک‬ ‫بزای‬!
‫خفي‬ ‫ّای‬ ‫ضزکت‬!
ِّ‫اضتبا‬ ‫ایٌطَری‬!
ِ‫درست‬ ‫ایٌطَری‬!
‫تَد‬ ‫کن‬ ‫کاال‬ ‫دیجی‬ ‫هحصَالت‬ ‫تعذاد‬.‫ًذاضت‬ ‫صیثایی‬ ‫سایت‬ ٍ!
‫ٍلی‬‫اصلی‬ ‫اسصش‬‫کشد‬ ‫اسصیاتی‬ ‫سا‬ ‫خَد‬.‫هحصَالت‬ ‫تشسی‬ ٍ ‫ًقذ‬‫داضت‬ ‫ٍجَد‬ ‫اٍل‬ ‫سٍص‬ ‫اص‬.
‫تصَس‬:‫دیجی‬ ‫سایت‬‫کاال‬‫سال‬ ‫دس‬1386
‫ًیست‬ ‫کافی‬ ‫تَدى‬ ‫هیٌیون‬!
MVP‫تاضذ‬ ‫تخص‬ ‫لزت‬ ٍ ‫اسصضوٌذ‬ ،ُ‫استفاد‬ ‫قاتل‬ ‫تایذ‬ ‫ضوا‬.
‫تگیشیذ‬ ‫ٍاقعی‬ ‫تاصخَسد‬ ‫تا‬ ‫است‬ ‫ًیاص‬ ‫هَاسد‬ ِ‫ّو‬ ‫اص‬ ‫تشش‬ ‫یک‬.
‫خَد‬ ‫سهاى‬ ‫در‬ ‫اپل‬ ‫اٍلیي‬ ‫حتی‬‫بخص‬ ‫لذت‬ ِ‫تجزب‬ ‫یک‬‫بَد‬!
Core Value
‫اصلی‬ ‫اسصش‬
Feature
‫جاًثی‬ ‫اهکاًات‬ ٍ ‫خصَصیات‬
Fake it!
Then make it!
‫هیذاد‬ ‫اًجام‬ ‫دستی‬ ‫را‬ ‫ّا‬ ‫کار‬ ِ‫ّو‬.‫کزد‬ ‫ضزٍع‬ ‫تٌْا‬ ‫ًفز‬ ‫یک‬!
‫آهاصٍى‬ ِ‫ت‬ ‫ضذ‬ ِ‫فشخت‬ ‫دالس‬ ‫هیلیاسد‬ ‫یک‬ ‫حذٍد‬.
‫ًیستن‬ ‫ًَیس‬ ِ‫بزًاه‬ ِ‫ک‬ ‫هي‬ ‫ٍلی‬!
‫کٌن؟‬ ‫تست‬ ‫چطَری‬!
‫با‬ ‫باضیذ‬ ‫بلذ‬ ِ‫کافی‬MouseٍKeyboard‫کٌیذ‬ ‫کار‬!
‫خَش‬ ‫خبز‬ ‫یک‬:
Landing Page
Video Telegram Bot
Advertising
Crowd Funding
Wizard Of Oz
3D Printing
‫باضیذ‬ ‫خالق‬!
1
1
2
2
‫کٌیذ‬ ‫تبلیغ‬ ‫را‬ ‫آى‬ ‫هحصَل‬ ‫ساختي‬ ‫اس‬ ‫لبل‬!
‫خرید‬ ‫دکمه‬
،‫خشیذ‬ ِ‫دکو‬‫دس‬‫ًتایج‬‫هی‬ ‫غَغا‬ ‫ضوا‬ ‫تست‬‫کٌذ‬!
‫ضَد‬ ‫تش‬ ‫ٍاقعی‬ ‫ضوا‬ ‫تست‬ ‫تا‬ ‫کٌیذ‬ ‫ّذایت‬ ‫ًام‬ ‫ثثت‬ ِ‫صفح‬ ‫یا‬ ، ‫پشداخت‬ ُ‫دسگا‬ ‫تسوت‬ ‫سا‬ ‫کاستش‬.
25"‫اًذ‬ ُ‫کشد‬ ُ‫استفاد‬ ‫ٍسدپشس‬ ‫اص‬ ‫ایٌتشًت‬ ‫ّای‬ ‫سایت‬ ‫کل‬ ‫اص‬
‫اص‬ ‫کوتش‬ ِ‫ک‬ ،ُ‫آهاد‬ ‫قالة‬ ‫ّضاساى‬30‫دقیقه‬‫است‬ ُ‫آهاد‬ ‫ضوا‬ ‫تشای‬.
‫تخَاّیذ‬ ‫سا‬ ‫قاتلیتی‬ ‫ّش‬ ِ‫ک‬ ُ‫آهاد‬ ‫پالگیي‬ ‫ّضاساى‬‫دقیقه‬ ‫یک‬ ‫در‬‫کٌذ‬ ‫هی‬ ِ‫اضاف‬ ‫ضوا‬ ‫ٍتسایت‬ ِ‫ت‬
‫یک‬ ‫اگش‬‫عکس‬‫ّضاس‬ ‫جای‬ِ‫کلو‬،‫گیشد‬ ‫هی‬ ‫سا‬
‫یک‬ِ‫اٍلی‬ ًَِ‫ًو‬‫ّضاس‬ ‫جای‬‫عکس‬‫گیشد‬ ‫هی‬ ‫سا‬.
‫کفص‬ ‫تَلیذ‬ ‫اس‬ ‫لبل‬ ‫ّن‬ ‫آدیذاس‬3D Printing‫کٌذ‬ ‫هی‬
‫اص‬ ‫عکس‬ ‫چاج‬ ٍ ‫سفاسش‬ ‫ثثت‬ ‫تشای‬
‫کٌیذ‬ ‫ضشٍع‬ ‫ایٌجا‬.
CRISP
‫است‬ ‫عالی‬ ‫کردن‬ ‫فکر‬ ‫بسرگ‬.
‫کردن‬ ‫شروع‬ ‫زیبا‬ ‫و‬ ‫سریع‬ ،‫کوچک‬ ‫ولی‬
‫است‬ ‫باالتر‬ ‫هنری‬.
‫پایاى‬

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MVP