This document outlines branding guidelines for an organization. It specifies acceptable background colors of black, white, earls green or gradients. It describes 7 gradient options and provides the logo design which has an art deco inspired design with angular shapes. It lists acceptable general fonts of sans serif styles like Monserrat, Helvetica and Avenir Next and notes a custom MVMT font was created. It also provides merchandise branding specifications of stickers, buttons in diamond, rectangle and circle shapes.

1. Branding Guidelines
Creative Director | Gama Torres

2. 2
Colors • • • • • • • • • • 3 - 4
Gradients • • • • • • • • • 4
Logo • • • • • • • • • • • 5
Fonts • • • • • • • • • • • 6 - 7
General • • • • • • • • • 6
MVMT Font • • • • • • • • • 7
Merchendise • • • • • • • • • 8
Creative Director: Gama Torres

3. 3
Colors
Only acceptable background colors are Black, White, Earls Green or gradients.
Creative Director: Gama Torres
R: 255 #FFFFFF C: 0.00% M: 0.00%
White G: 255 Y: 0.00% K: 0.00%
B: 255
R: 89 #59489d C: 78% M: 0.00%
Victoria G: 72 Y: 85% K: 0.00%
B: 157
R: 0 #000000 C: 0.00% M: 0.00%
Black G: 0 Y: 0.00% K: 100%
B: 0

4. 4
Gradients
Creative Director: Gama Torres
White to Green
Radial
Green to White
Horizontal
Green to White
Radial
Green to White
Vertical
White to Black
Radial
Green to Black
Horizontal
Green to Black
Radial
Green to Black
Vertical

5. 5
Creative Director: Gama Torres
StandardLogo
OurMVMTlogohasanArtDecoinspireddesignwithangularshapestohintatarrows.
It’ssleek.
It’sminimal.
It’sMVMT.

6. 6
General Font
Fonts for promotional materials, announcements, poster designs include sans
serif fonts, as to not distract too much from our branded font message.
Monserrat Hairline
Monserrat Light
Monserrat
Helvetica (5% character spacing)
Avenir Next (Regular)
Creative Director: Gama Torres
ABCDEFGHIJ
KLMNOPQRST
UVWXYZ
abcdefghij
klmnopqrst
uvwxyz
ABCDEFGHIJ
KLMNOPQRST
UVWXYZ
abcdefghij
klmnopqrst
uvwxyz

7. 7
MVMT Font
We have created our own MVMT font to tie in with our Art Deco logo.
Creative Director: Gama Torres

8. 8
Branded Merchendise
Stickers
Buttons
• Designed to be 1.5” diamonds
Creative Director: Gama Torres
2”
6”
• 2” x 6” rectangles
*Actual size
• 2” diameter circles.
*Actual size
2”
*Actual size