MUXL was proud to present its third edition of the annual Mobile UX London Conference - https://mobileuxlondon.com Jan is leading design of mobile apps at a transport tech company Trainline. Over the last ten years he has worked with the world’s biggest corporations and tiny start-ups. Having worked in finance, travel, energy, media, and gaming, he’s now helping progressive e-commerce brands build successful and intuitive digital products. You would struggle to find a popular digital product used at scale that is not driven by data generated by the users themselves. Designing data-driven products is however not a straightforward job. There is often a spectrum of wildly different usage contexts that the design needs to scale for, and the data itself is often incomplete or imprecise. When building novel data-driven propositions, companies need to become comfortable with a healthy dose of experimentation and the occasional failure in order to learn their way through to a genuinely useful and usable product. In this talk, Jan will share a case study describing Trainline’s mobile app feature driven by data crowdsourced from millions of train travellers. The talk will also cover how Trainline builds transport products in an agile, high-velocity development environment, pairing designers and data scientists, and how it combines qualitative and quantitative insight to inform its product design decisions.

1. #MUXL
MOBILEUXLONDON.COM

2. Foundation Course
in UX & UCD
Evening Course
8 Weeks
Intermediate Course
in UX
Daytime Course
6 Weeks
Designing a
Chatbot
Evening Course
6 Weeks
In Person Training, Shoreditch
Prices from £850
Small Class Sizes of 10
Taught by Industry Leading Practitioners

3. @JanSru
BUILDING DATA
PRODUCTS AT SPEED
The story of BusyBot
Jan Srutek • Lead Product Designer • Trainline

4. @JanSru
BUILDING DATA
PRODUCTS AT SPEED
The story of BusyBot
Jan Srutek • Lead Product Designer • Trainline

5. @JanSru
TRAINS IN EUROPE

6. @JanSru
NOT ALWAYS GREAT

7. @JanSru
SIMPLER, HASSLE-FREE
TRAIN TRAVEL, FOR PEOPLE
AROUND THE WORLD

8. TRAINLINE & TRAINLINE EUROPE
16.5+ million active customers
45+ million visits/month
87 train & coach carriers, across 25 European countries

9. @JanSru
WE SHIP A LOT
100+ releases per week

10. @JanSru
DUAL-TRACK AGILE PROCESS
Discovery
Delivery
Research, prototyping, customer validation
Releases
Vision
Adapted from Marty Cagan’s diagram
Opportunity backlog (ideas, customer pain points, etc.)

11. @JanSru
DUAL-TRACK AGILE PROCESS
Discovery
Delivery
Efficiently generating validated
product backlog items
Research, prototyping, customer validation
Releases
Vision
Adapted from Marty Cagan’s diagram
Opportunity backlog (ideas, customer pain points, etc.)

12. @JanSru
DUAL-TRACK AGILE PROCESS
Discovery
Delivery
Releases
Vision
Releasing stuff
that brings value
Research, prototyping, customer validation
Adapted from Marty Cagan’s diagram
Opportunity backlog (ideas, customer pain points, etc.)

13. @JanSru
CASE STUDY
The story of BusyBot

14. @JanSru
HACKATHON
EXPERIMENT
helping travellers find seats

15. @JanSru
BUYSBOT’S FIRST DAY AT SCHOOL - RELEASE 1

16. @JanSru
DATA SCIENCE MAGIC
API
Users on trains
provide feedback
(+ metadata)
Create a predictive
‘busy-ness’ model
API consumed by
client (app)

17. @JanSru
ITERATIONS FOR VERSION 2 ON IOS

18. @JanSru
CUSTOMER VALIDATION

19. @JanSru
YOU NEVER HAVE ALL
THE INFORMATION YOU’D
LIKE TO HAVE

21. 😱

22. @JanSru
V2.5 LAUNCHED ON ANDROID

23. @JanSru
THIS IS
JUST THE
BEGINNING
Not everything you
create ships

24. @JanSru
BUILDING IN
FEEDBACK
LOOPS
Continuous learning

25. @JanSru
WHERE NEXT?

26. @JanSru
SPOTIFY:DISCOVERY

27. @JanSru
AIRBNB:PRICE TIPShttps://blogs-images.forbes.com/ellenhuet/files/2015/06/PriceTips11.gif

28. @JanSru
CITYMAPPER:BUS/TAXIhttp://www.wired.co.uk/article/citymapper-london-licensed-bus-cm2
🍺
🏠

29. @JanSru
DATA+DESIGN=💸
Valuable asset that can unlock
unique propositions

30. CHANGE OF MINDSET
Sometimes you need to
launch something first

31. CHANGE OF MINDSET
Sometimes you need to
launch something first
Letting go of trying to
make it perfect first
time around

32. CHANGE OF MINDSET
Sometimes you need to
launch something first
Letting go of trying to
make it perfect first
time around
Most important design
work is often not sexy

33. @JanSru
OPTIMISE YOUR
PROCESS FOR SPEED
OF LEARNING

34. @JanSru
THANKS!
Hop on a train and
enjoy the views

35. Foundation Course
in UX & UCD
Evening Course
8 Weeks
Intermediate Course
in UX
Daytime Course
6 Weeks
Designing a
Chatbot
Evening Course
6 Weeks
In Person Training, Shoreditch
Prices from £850
Small Class Sizes of 10
Taught by Industry Leading Practitioners

36. #MUXL
MOBILEUXLONDON.COM