1. “Ice Cream” The lyrics go with the video Voyeuristic treatment of the female body Ice cream with chocolate and vanilla, which is referred to throughout the video with women wearing white and men wearing brown fighting each other

2. There are 4 cuts within 2 seconds which fit with the music Music fits with the video

3. Pictures of the artist

4. This video exemplifies the genre – classified on wikipedia as Experimental rock, math rock, post rock and progressive rock. The images are seemingly random but some fit together and there is a large use of overlaying videos and pictures

5. Sexual Innuendo

6. Notion of looking – screens showing the artists playing while the artists play around the screens

7. Reference to whether chocolate ice cream or vanilla ice cream is better – woman in white fighting man in brown