Rudimental is a British electronic music group consisting of four songwriters and producers. Their 2013 single "Waiting All Night" featuring Ella Eyre achieved the group's first number one hit on the UK charts. The music video tells the true story of Kurt Yaeger, a BMX champion who became an amputee after an accident. It follows his recovery process, showing him first in a wheelchair and hospital before getting a prosthetic leg and returning to riding his BMX bike. The video uses a handheld camera style to give it a documentary-like feel fitting the story of Kurt's real-life experience.
2. Who is the Artist and Music
Genre?
The music artist I chose whose Music Video to analyze was
Rudimental, who are a British quartet made up of
songwriters/producers - Piers Agget, Kesi Dryden, Amir Amor
and DJ Locksmith. There genre is primarily electronic music. The
band has been active for nearly 3 years now their first album
was released in 2013. Ella Eyre is a 19 year old artist who
collaborated with Rudimental on this single. She is yet to release
any other material.
3. §Rudimental - Waiting All
Night feat. Ella Eyre
Rudimental as signed to Asylum Records and an
independent label named Black Butter. Asylum Records
originally started out in America in 1971 but only achieved
its first number 1 on the UK charts with “Waiting All Night” in
2013. Asylum Records is part of the major record company
Warner Music Group (WMG).
4. Is it mainly a performance
video, or does it include other
elements?
The music video features several people on BMXs riding around
and doing tricks before one of them, Kurt is injured. It also includes
people who are presumed to be the family of the Kurt who has
become an amputee after the incident. The rest of the music
video sees Kurt just chilling with his friends and watching them on
their BMXs while he is still wheelchair bound. The video also shows
Kurt trying his best to get in a fit state and get a prosthetic leg to
learn how to walk again and not long after he is back on a BMX.
5. Use of Camera
The camera is hand-held and this gives it a more personal and
documentary feel. This fits in with the backstory of the music video
which is about a real life incident of Kurt Yaeger, a BMX champion
who becomes an amputee from the incident. There is quite a lot
of Close Ups(CUs) used in the music video as illustrated in the
images below. There is also some long shots that show off the
location/background.
6. Editing
This music video doesn’t include any lip synching. It instead follows
the story of Kurt Yaeger over the 5 minute video concerning his
amputation. The editing features many cuts but near to the
beginning also a cut to black which would connotation a time
shift and mood. Other than that there isn’t really any other effects
or significant editing taken place due to the nature of the music
video.
7. Mise En Scene
The bikers wear casual clothes throughout the music video. There
is also a nurse in the video who wears the typical nurse uniform.
Featured in the Music Video are realistic locations such as a
hospital room, bike parks and also run down streets and
alleyways(near the beginning). There are noticeable props like
BMXs which are significant in this video and also ordinary props in
the hospital.