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Captain Horizon What’s Going On?
What’s Going On? Captain Horizon Myspace page
Target Audience Male 15-25 Jicnar scale ranking; C1-D Psychographics;  Hedonists/  Individualists Consumption patterns Shop at HMV, H&M, Topman Pizza, Beer,Takeaways Socialising, Music, Concerts etc
MoodBoard for Target Audience
Concept Entropic & Redundant..... Continues throughout first half of song Scarecrow Ideas Comes alive /twitches when hears music Singer recognises this  Climax of song (after instrumental) – most upbeat- scarecrow comes alive Dances along to the song- leads 4 backers
Concept Moodboard
Casting Will Tyler Extras/dancers Band members
Locations Field containing long grass for majority of video. Possible Locations: Back up; St. Peters powerpark; Connection with owners also.  Spennels Wheatfield- connection to owners; easy to get permission.
Theory Despite our music video being aimed at teenage males, we are not going to use the typical ‘male gaze’ as expected for a music video aimed at this sex.  Widening target audience to possible females Range of Long, Medium Shots to help establish location
Health & Safety The Field We will ensure that all equipment is handled with care and packed away correctly when not in use in order to prevent the risk of damage and injuries to both equipment, and actors. We will check that the ground of the field is safe from anything that can damage or injure the equipment and actors; i.e. glass. We will ensure that we are using a public field and have permission to be in there to film.  We will use a rural field which is used frequently to ensure that, in case of emergency, others will be around to help.  We will ensure that none of our actors suffer from hay fever before shooting. We will stomp down the grass surrounding the dancers to ensure they do not trip whilst performing.
Health&Safety 2 The Sunset Shots We will film the sunset at the top of the west Malvern Hills, so we will ensure that all equipment and actors stay well away from the edge of the hills to prevent injuries and damages. We will ensure that we use the safest route to the top of the hills to prevent injuries to the actors.  We will ensure our actors are correctly clothed to ensure they stay warm when shooting. We will ensure that our actors wear proper footwear when climbing the hills to prevent blisters on the feet.
Existing Videos Use of Long shot to include sunset Open fields for shooting in Connoting Loneliness
Existing Videos Continued
External Influences http://www.youtube.com/watch?v=udBYwtp67wg&feature=related http://www.youtube.com/watch?v=NU9JoFKlaZ0 http://www.youtube.com/watch?v=kh0ESB30eJA http://www.youtube.com/watch?v=BB0DU4DoPP4

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Pitch - What's Going On

  • 2. What’s Going On? Captain Horizon Myspace page
  • 3. Target Audience Male 15-25 Jicnar scale ranking; C1-D Psychographics; Hedonists/ Individualists Consumption patterns Shop at HMV, H&M, Topman Pizza, Beer,Takeaways Socialising, Music, Concerts etc
  • 5. Concept Entropic & Redundant..... Continues throughout first half of song Scarecrow Ideas Comes alive /twitches when hears music Singer recognises this Climax of song (after instrumental) – most upbeat- scarecrow comes alive Dances along to the song- leads 4 backers
  • 7. Casting Will Tyler Extras/dancers Band members
  • 8. Locations Field containing long grass for majority of video. Possible Locations: Back up; St. Peters powerpark; Connection with owners also. Spennels Wheatfield- connection to owners; easy to get permission.
  • 9. Theory Despite our music video being aimed at teenage males, we are not going to use the typical ‘male gaze’ as expected for a music video aimed at this sex. Widening target audience to possible females Range of Long, Medium Shots to help establish location
  • 10. Health & Safety The Field We will ensure that all equipment is handled with care and packed away correctly when not in use in order to prevent the risk of damage and injuries to both equipment, and actors. We will check that the ground of the field is safe from anything that can damage or injure the equipment and actors; i.e. glass. We will ensure that we are using a public field and have permission to be in there to film. We will use a rural field which is used frequently to ensure that, in case of emergency, others will be around to help. We will ensure that none of our actors suffer from hay fever before shooting. We will stomp down the grass surrounding the dancers to ensure they do not trip whilst performing.
  • 11. Health&Safety 2 The Sunset Shots We will film the sunset at the top of the west Malvern Hills, so we will ensure that all equipment and actors stay well away from the edge of the hills to prevent injuries and damages. We will ensure that we use the safest route to the top of the hills to prevent injuries to the actors. We will ensure our actors are correctly clothed to ensure they stay warm when shooting. We will ensure that our actors wear proper footwear when climbing the hills to prevent blisters on the feet.
  • 12. Existing Videos Use of Long shot to include sunset Open fields for shooting in Connoting Loneliness
  • 14. External Influences http://www.youtube.com/watch?v=udBYwtp67wg&feature=related http://www.youtube.com/watch?v=NU9JoFKlaZ0 http://www.youtube.com/watch?v=kh0ESB30eJA http://www.youtube.com/watch?v=BB0DU4DoPP4