Some tipos about music industry status circa 2013. What to learn, some myths, some tips.

1. Industria y estética
del rock

2. De qué

3. It is not about technology; it’s
about systems and societal shifts.
It’s also about music business
bubbles
Dave Allen
Gang of Four

4. hábitos de
consumo

9. Problemas de confianza

10. Any time choice is
restricted in some way,
there is bound to be
someone, somewhere, who
is deprived of the
opportunity to pursue
something of personal
value.

11. La paradoja del artista

12. La paradoja del artista
Escuchar
Repetir
Hacerse Fan
Fan activo
Fidelizar

13. 1980-1997
1998-2013

14. Millenials
!
“I want it fast; I want it now”
!

15. Millenials
“I trust my friends more than ‘corporate mouthpieces”

16. Millenials
“I´m a social creature -both online and offline”

17. Millenials
“I can make the world a better place”

18. Pluralists
1. diversidad étnica
!
2. nativos digitales
!
3. igualdad
!
4. orientados al dato
!
5. realistas

19. leyendas urbanas

20. no
encuentro
la música que
quiero

22. las
discográficas
van a
desaparecer

23. +$65M
92%
66%
33%
20%
Y-O-Y STRs + Subs.
+100% STRs + Subs.
descargas a la carta
market share vs. Y-1
royalties

24. Lo queremos
todo gratis

26. Spotify
The Pirate Bay
3
2,25
1,5
0,75
0
dic 2011
mar 2012
jun 2012
sep 2012
dic 2012
mar 2013
jun 2013

27. ...that piracy did, in fact, account
for a bit of the decline in music
sales—around 20 percent.
!
Oberholzer-Gee
HBS
Strumpf
UNC
The other 80 percent could be
chalked up to the sale of digital
singles rather than whole
albums and the rise of other
media options like video games.

28. with the purchase of series,
we look at what does well
on piracy sites.
Kelly Merryman
VP Netflix

29. Jeffrey Bewkes
CEO Time Warner
Game of Thrones being
the most pirated show is
better than an Emmy

30. La música
se muere

31. música grabada
internet / móvil
conciertos
publishing
total
70000
52500
35000
17500
0
1998
2000
2004
2008
2010
2011
2012

32. muchas gracias
@joaquinmencia
joaquin.mencia@gmail.com
www.joaquinmencia.com