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Karya Mochammad Rais Ali dan Narpati Adityasa dari Hakuhodo Indonesia
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Museum great sale
The document proposes a campaign to promote the Museum Nasional by bringing its exhibits to local malls. It suggests creating viral videos of museum artifacts coming to life and visiting the malls. People could then scan QR codes on the artifacts to learn their histories and claim discounts at partner stores. The campaign would rotate featured artifacts and store discounts monthly to encourage repeat visits to both the museum and malls. The goal is to increase engagement with the museum's collections using a fun, interactive approach that meets people where they are already spending time.
Young Spikes Indonesia 2015 - Digital Category
Winner of Young Spikes Indonesia Digital Category
The challenge is how to increase the immunisation rate in Indonesia, especially how to convince lower SES Mom to join this movement by tackling some of bad issues that spread around them about Immunisation program
Korupsipura
The document proposes the "Korupsipura Award", which would annually rank and honor the most corrupt Indonesian state. It would collect corruption data from law enforcement and calculate metrics for each state across sectors. The highest ranking state would receive a commemorative monument trophy. The goal is to increase awareness of corruption levels, shame people into action, and motivate states to reduce corruption to avoid the honor. Over time, an Indonesia Corruption Museum and "Walk of Shame" installation would also educate the public and maintain attention on anti-corruption efforts.
Young Spikes 2011
1) Teenagers in Indonesia don't care about local brands and see international brands as "cool" and their "god".
2) The author proposes a program where local brands donate 1% of profits to build facilities teenagers are passionate about, like music studios.
3) Teenagers receive vouchers for local brand purchases and can vote online for which facilities to build. This gives local products added value for teenagers and makes them proud to support their country.
Tanggal tua
The document presents a marketing campaign called "Wisata Smart Gak Pake Berat" or "Affordable Traveling" to promote the National Museum in Jakarta. It aims to change people's habit of staying home on "Tanggal Tua" (when salaries run low late in the month) and instead encourage family outings to the museum for only 7,000 rupiah. The campaign uses influencers on social media and advertisements on public transit that tease affordable travel without mentioning the museum to build curiosity. It also holds a monthly contest where visitors can win domestic flight tickets by sharing photos on the museum's Facebook page.
Recommended
Museum great sale
The document proposes a campaign to promote the Museum Nasional by bringing its exhibits to local malls. It suggests creating viral videos of museum artifacts coming to life and visiting the malls. People could then scan QR codes on the artifacts to learn their histories and claim discounts at partner stores. The campaign would rotate featured artifacts and store discounts monthly to encourage repeat visits to both the museum and malls. The goal is to increase engagement with the museum's collections using a fun, interactive approach that meets people where they are already spending time.
Young Spikes Indonesia 2015 - Digital Category
Winner of Young Spikes Indonesia Digital Category
The challenge is how to increase the immunisation rate in Indonesia, especially how to convince lower SES Mom to join this movement by tackling some of bad issues that spread around them about Immunisation program
Korupsipura
The document proposes the "Korupsipura Award", which would annually rank and honor the most corrupt Indonesian state. It would collect corruption data from law enforcement and calculate metrics for each state across sectors. The highest ranking state would receive a commemorative monument trophy. The goal is to increase awareness of corruption levels, shame people into action, and motivate states to reduce corruption to avoid the honor. Over time, an Indonesia Corruption Museum and "Walk of Shame" installation would also educate the public and maintain attention on anti-corruption efforts.
Young Spikes 2011
1) Teenagers in Indonesia don't care about local brands and see international brands as "cool" and their "god".
2) The author proposes a program where local brands donate 1% of profits to build facilities teenagers are passionate about, like music studios.
3) Teenagers receive vouchers for local brand purchases and can vote online for which facilities to build. This gives local products added value for teenagers and makes them proud to support their country.
Tanggal tua
The document presents a marketing campaign called "Wisata Smart Gak Pake Berat" or "Affordable Traveling" to promote the National Museum in Jakarta. It aims to change people's habit of staying home on "Tanggal Tua" (when salaries run low late in the month) and instead encourage family outings to the museum for only 7,000 rupiah. The campaign uses influencers on social media and advertisements on public transit that tease affordable travel without mentioning the museum to build curiosity. It also holds a monthly contest where visitors can win domestic flight tickets by sharing photos on the museum's Facebook page.
Meet old friends
The document discusses how parents often feel bored during museum visits with their kids. It proposes a solution for the National Museum to create an experience that engages parents. Specifically, it suggests a social media campaign asking parents to invite old friends to meet up at the museum again, bringing their current families. This would allow parents to reminisce while also educating their kids about history. Photos and videos from these reunions would then be used in future museum promotions. The goal is to make the museum enjoyable for both kids and parents.
Museum liburan
Kampanye ini bertujuan meningkatkan minat keluarga muda terhadap Museum Nasional dengan merancang museum secara interaktif dan kreatif. Strateginya adalah memamerkan replika artefak di ruang umum, mengumpulkan tanda tangan masyarakat untuk merenovasi museum, dan mengundang keluarga merancang etalase sendiri untuk menumbuhkan rasa memiliki dan keterlibatan. Dengan cara ini diharapkan Museum Nasional tidak lagi dilihat membosankan.
Arkeolog muda
Karya Yohanes Agung Wimadhiputra dan Theo Cahya Andika dari Universitas Atmajaya Yogyakarta
Time travel cards
Dokumen tersebut membahas tentang upaya Museum Nasional Indonesia untuk menarik minat keluarga khususnya anak-anak untuk mengunjungi museum dengan memanfaatkan ide permainan kartu yang menampilkan tokoh-tokoh sejarah. Kartu permainan akan didistribusikan secara berkala kepada pengunjung yang berkeliling museum.
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Meet old friends
The document discusses how parents often feel bored during museum visits with their kids. It proposes a solution for the National Museum to create an experience that engages parents. Specifically, it suggests a social media campaign asking parents to invite old friends to meet up at the museum again, bringing their current families. This would allow parents to reminisce while also educating their kids about history. Photos and videos from these reunions would then be used in future museum promotions. The goal is to make the museum enjoyable for both kids and parents.
Museum liburan
Kampanye ini bertujuan meningkatkan minat keluarga muda terhadap Museum Nasional dengan merancang museum secara interaktif dan kreatif. Strateginya adalah memamerkan replika artefak di ruang umum, mengumpulkan tanda tangan masyarakat untuk merenovasi museum, dan mengundang keluarga merancang etalase sendiri untuk menumbuhkan rasa memiliki dan keterlibatan. Dengan cara ini diharapkan Museum Nasional tidak lagi dilihat membosankan.
Arkeolog muda
Karya Yohanes Agung Wimadhiputra dan Theo Cahya Andika dari Universitas Atmajaya Yogyakarta
Time travel cards
Dokumen tersebut membahas tentang upaya Museum Nasional Indonesia untuk menarik minat keluarga khususnya anak-anak untuk mengunjungi museum dengan memanfaatkan ide permainan kartu yang menampilkan tokoh-tokoh sejarah. Kartu permainan akan didistribusikan secara berkala kepada pengunjung yang berkeliling museum.