It seems everywhere you look there is a conference, or YouTube video promising to help you build your business using new technology. There is mobile this, and virtual that, but still, it seems your efforts are just not delivering. All through time humans have been using technology to solve problems and make life easier, but could it be we have moved too far from understanding the human side of making technology work in our businesses? At this session, we will be investigating the sweet spot where humanity and technology intersect and how identifying this space can help you deliver the best solutions for your market.

1. Hello
Johannesburg, South Africa

2. VR / AR
aa
VIDEOS
PHOTOS
Text

3. FIVE SHIFTS

4. 1
Desktop Mobile

5. Mobile is a
constant companion
> 2.5 hours per day
• Source: eMarketer, Aug 2016.

6. 34,0 34,9 35,5 35,9 36,3
9,7
11,9
14,1
16,2
17,8
0
5
10
15
20
25
30
35
40
2014 2015 2016 2017 2018
Millions
Mobile & Smartphone Users, South Africa, 2014-2018
Mobile Phone Users Smartphone Users
Mobile and smartphone users continue to grow
• Source: eMarketer, Aug 2015.

7. 2
Big screen Small screen

8. JASPER'sboutiqueHIGH QUALITY GOODS & MORE
$9 $6 $24 $19 $5 $8
$3 $15 $14 $20 $45 $11

10. 3
Single device Multi device

12. 4
Search Discovery

13. The gap between content creation and ability
to consume content will continue to widen
Content
created
Ability
to consume
content
Content
Time

14. 5
Text Visual

15. 2018
2015
2011

16. 30 minutes 30 seconds 3 seconds

17. WHO CARES?

18. FRIDAY,
20 SEPTEMBER, 2013

19. SATURDAY,
21 SEPTEMBER, 2013

20. PARIS,
13 NOVEMBER, 2015

21. HUMAN SUFFERING
MAKES US
MORE HUMAN
“Extraordinary people survive
under the most terrible
circumstances and they
become more extraordinary
because of it.”
ROBERTSON DAVIES

22. “Humanity is the new Black”
– Musa Kalenga

24. TECHNOLOGY
RE-FRAMES
REALITIES.

25. HUMANITYTECHNOLOGY

26. HUMANITYTECHNOLOGY

27. HUMANITY
MEANINGFUL SOLUTIONS
TECHNOLOGY

28. RESISTING THE
DOMINANT
SYSTEM
DEVELOPING
ORGANISING
SKILLS
CREATING
ALTERNATIVE
SYSTEMS
SHIFTING
CULTURE
REFERENCE: DUHC MODEL FOR SYSTEMIC CHANGE

30. BEING HUMAN
IS GOOD FOR
BUSINESS

31. PROGRESSION ON THE HUMAN DEVELOPMENT INDEX
20141990 1995 2000 2005 2010
LOW
LESS
THAN
0,550
MEDIUM
0,550 –
0,699
HIGH
0,700 –
0,799
VERY HIGH
0,800 OR
GREATER
LATIN AMERICA &
THE CARIBBEAN
EUROPE &
CENTRAL ASIA
EAST ASIA & THE
PACIFIC
ARAB STATES
SOUTH ASIA
SUB-SAHARAN
AFRICA

32. FIRST 3D CHIP
3D MOVIES
DRIVERLESS CAR
iPAD
FACEBOOK
YOUTUBE
GOOGLE
HYBRID CARS
DVDS
CELLPHONES
WWW
WINDOWS
APPLE MACINTOSH
MS-DOS
WORDPRECESSOR
MICROPROCESSOR
MAN ON MOON
CAR
TELEPHONE
LIGHT BULB
TELEGRAPH
STEAM ENGINETELESCOPEPRINTING PRESS
140
0
145
0
150
0
155
0
160
0
165
0
170
0
175
0
180
0
185
0
190
0
195
0
2000 2050
ACCELERATING
GROWTH IN
TECHNOLOGY

33. FIRST 3D CHIP
3D MOVIES
DRIVERLESS CAR
iPAD
FACEBOOK
YOUTUBE
GOOGLE
HYBRID CARS
DVDS
CELLPHONES
WWW
WINDOWS
APPLE MACINTOSH
MS-DOS
WORDPRECESSOR
MICROPROCESSOR
MAN ON MOON
CAR
TELEPHONE
LIGHT BULB
TELEGRAPH
STEAM ENGINETELESCOPEPRINTING PRESS
140
0
145
0
150
0
155
0
160
0
165
0
170
0
175
0
180
0
185
0
190
0
195
0
2000 2050
ACCELERATING
GROWTH IN
TECHNOLOGY
HDI
KALENGA’S
CONNUNDRUM

34. “Lift as you rise” –
African Proverb

35. CHANGE LIVES
+
GROW REVENUE
IN THIS ORDER

36. LEADING AT THE SPEED OF LIGHT..

37. KEEP IT REAL.
#RazorFocus

38. KNOWLEDGE
LONG AND
HEALTHY LIFE
DECENT
STANDARD OF
LIVING
HUMAN SECURITY
AND RIGHTS
PARTICIPATION IN
POLITICAL AND
COMMUNITY LIFE
HUMAN
DEVELOPMENT
PROMOTING EQUALITY
AND SOCIAL JUSTICE
ENVIRNMENTA
L
SUSTAINABILIT
Y
THE 2015 HUMAN DEVELOPMENT REPORT IS THE LATEST IN THE SERIES OF GLOBAL HUMAN DEVELOPMENT REPORTS PUBLISHED BY THE UNITED NATIONS
DEVELOPMENT PROGRAMME (UNDP) SINCE 1990 AS INDEPENDENT, ANALYTICALLY AND EMPIRICALLY GROUNDED DISCUSSIONS OF MAJOR DEVELOPMENT ISSUES,
TRENDS AND POLICIE

39. POVERTY (2015)
HUNGER (2014-16) HEALTH (2014)
EDUCATION (2012)
880 000 000PEOPLE LIVING IN URBAN SLUMS
37 000 000PEOPLE LIVING WITH HIV
780 000 000ILLITERATE ADULTS
795 000 000CHRONIC HUNGER

40. PURSUIT OF LEADERSHIP.
#NoFear

41. DYNAMISM
“VIGOROUS ACTIVITY & PROGRESS”

44. RESILIENCE
“ABILITY TO RECOVER FROM
DIFFICULTY OR TOUGHNESS”

46. HIGH PERFORMANCE
“GOAL ORIENTATED TOWARDS
ACHIEVING SUPERIOR RESULTS”

48. CHANGE THE WORLD.
#StartInAfrica

49. SUSTAINABLE IMPACTFUL MARKETING
IN A DIGITAL CONTEXT

50. [ ](e)
e : Empathy
SUSTAINABLE IMPACTFUL MARKETING
IN A DIGITAL CONTEXT

51. [ ]P(e)
e : Empathy
P : Persuasion
SUSTAINABLE IMPACTFUL MARKETING
IN A DIGITAL CONTEXT

52. [ ]P(e)
t
e : Empathy
P : Persuasion
t : Technology
SUSTAINABLE IMPACTFUL MARKETING
IN A DIGITAL CONTEXT

53. Hot trends drive consumer behavior over the
next 5 years..
Source : Ericson Consumer Labs, 2017

54. Hot trends drive consumer behavior over the
next 5 years..
1. The Body is the new interface;
Source : Ericson Consumer Labs, 2017

56. Hot trends drive consumer behavior over the
next 5 years..
1. The Body is the new interface;
2. Augmented Hearing;
Source : Ericson Consumer Labs, 2017

57. *Everyday Zulu With Melusi

58. Hot trends drive consumer behavior over the
next 5 years..
1. The Body is the new interface;
2. Augmented Hearing;
3. Eternal Newbies;
Source : Ericson Consumer Labs, 2017

60. Hot trends drive consumer behavior over the
next 5 years..
1. The Body is the new interface;
2. Augmented Hearing;
3. Eternal Newbies;
4. Social Broadcasting battling fake News;
Source : Ericson Consumer Labs, 2017

61. Half of the advanced internet users
say AI would be useful to help check
whether facts stated on social
networks are true or false.

62. Hot trends drive consumer behavior over the
next 5 years..
1. The Body is the new interface;
2. Augmented Hearing;
3. Eternal Newbies;
4. Social Broadcasting battling fake News;
5. Intelligent Ads;
Source : Ericson Consumer Labs, 2017

63. More than half of AR or VR
users think ads will become so
realistic they will eventually replace
the products themselves.

64. Hot trends drive consumer behavior over the
next 5 years..
1. The Body is the new interface;
2. Augmented Hearing;
3. Eternal Newbies;
4. Social Broadcasting battling fake News;
5. Intelligent Ads;
6. The leisure society (Re-defining Success);
Source : Ericson Consumer Labs, 2017

66. Hot trends drive consumer behavior over the
next 5 years..
1. The Body is the new interface;
2. Augmented Hearing;
3. Eternal Newbies;
4. Social Broadcasting battling fake News;
5. Intelligent Ads;
6. The leisure society (Re-defining Success);
7. The Charged Future;
Source : Ericson Consumer Labs, 2017

68. “Illiteracy in the 21st century
will not be defined as those
who cannot read and read.
It will be defined as those
who cannot learn, unlearn
and re-learn.”
ALVIN TOFFLER

69. ACT LIKE A
HUMAN,
THINK LIKE A
BRAND