3 Ways Game of Thrones Reveals Hidden PR TacticsKlick
Game of Thrones draws many parallels with PR and the earned media landscape. Through Game of Comms we reveal PR tactics that will help boost a brand's influence.
Sales employees can be sorted into three groups: laggards, average performers, and star performers. Let’s make things fun and nerdy by likening these types of salespeople to the royal, warring Houses in HBO’s Game of Thrones: Greyjoys (laggards), Starks (average performers) and Lannisters (star performers).
How does sales motivation for each group differ?
Let’s take a closer look at each group and what really incentivizes them, so you know how to tap into the forces that really drive individual sales motivation.
Marketing is a nightmare. No one gives a hoot about your sales message and it’s not surprising; we’re all suffering under a deluge of information from the web, social media and email.
We call this World War M – marketing warring against our attention barriers.
The problem for today’s marketer is this: unless people know about your brand and you can get them interested in finding out what you have to offer you are not going to sell anything and you will go bust.
Some new rules of marketing and sales have emerged from this messy clutter in which we find ourselves. This presentation explores the effects of World War M and how the marketer can overcome it's effects.
DO YOU PLAY GAMES ON THE INTERNET? GamesDeals.com, the ultimate platform for all online gamers interested in the hottest deals with up to 70% discount for the popular games in the internet! Register now for our newsletter and don’t miss out the first crazy deals!
3 Ways Game of Thrones Reveals Hidden PR TacticsKlick
Game of Thrones draws many parallels with PR and the earned media landscape. Through Game of Comms we reveal PR tactics that will help boost a brand's influence.
Sales employees can be sorted into three groups: laggards, average performers, and star performers. Let’s make things fun and nerdy by likening these types of salespeople to the royal, warring Houses in HBO’s Game of Thrones: Greyjoys (laggards), Starks (average performers) and Lannisters (star performers).
How does sales motivation for each group differ?
Let’s take a closer look at each group and what really incentivizes them, so you know how to tap into the forces that really drive individual sales motivation.
Marketing is a nightmare. No one gives a hoot about your sales message and it’s not surprising; we’re all suffering under a deluge of information from the web, social media and email.
We call this World War M – marketing warring against our attention barriers.
The problem for today’s marketer is this: unless people know about your brand and you can get them interested in finding out what you have to offer you are not going to sell anything and you will go bust.
Some new rules of marketing and sales have emerged from this messy clutter in which we find ourselves. This presentation explores the effects of World War M and how the marketer can overcome it's effects.
DO YOU PLAY GAMES ON THE INTERNET? GamesDeals.com, the ultimate platform for all online gamers interested in the hottest deals with up to 70% discount for the popular games in the internet! Register now for our newsletter and don’t miss out the first crazy deals!
Critical Illness Sales Presentation created by Catherine Chaney BowmanCatherine Chaney Bowman
Here's a compelling sales presentation for the less well known but essential insurance product that provides protection in the event of a critical illness
The following presentation highlights a few interesting aspects of the current disruptive zeitgeist and is rather meant to be a ‘tango with the terminology’ than a complete discourse on the topic. As a former copywriter, creative director and entrepreneur in Germany, Austria and in South Africa, I want to kick off a conversation with you around creative disruption, change, giants, misfits, implications for advertising, and how I fit into the big picture to serve and benefit your business. Enjoy the ride!
(
Entrepreneurial
Marketing
ID:
50V101228000228753
Entrepreneurial flair when combined with effective marketing skill is a rare and powerful combination
in
business
. Developing products that customers want, and being bold with marketing investment,
are vital factors in achieving long-term
success.
)
(
Entrepreneurial
Marketing
) (
Page
1
)
(
SOURCE
)
2004-2010, 50 Lessons Ltd.
(
CATEGORY
)
Business and Economics
(
SUB-CATEGORY
)
Entrepreneurship and Small Business
(
SPEAKER
)
Michael Jackson
(
SPEAKER
TITLE
)
Chairman
(
ORGANIZATION
)
PartyGaming
(
TAGS
)
Consumer Products, Financial, Technology
This lesson is about how Sage started, and how this particular case combined someone who had great marketing skills but also was a great entrepreneur: a very rare occurrence, particularly in the technology sector, and something which turned out to be a massive success story.
The Sage story - which has been told before but I think is worth telling again - is about David Goldman, a guy who had a printing works in Newcastle and who took on a visiting professor under a DTI scheme to do some technology work for him.
In this particular case it was to do a costing and estimating package for the print industry, based on software. As anyone in the printing industry will realize, it’s quite a complex process to cost and estimate a printing job, which could have various different colors and different lengths etc.
They produced this product and started to sell it, and then subsequently produced an accounting product, which was OK. I raised venture capital for them, as is my style: I invested my fee back into the company and became involved.
In this particular case, Amstrad launched the PCW, which was the first low-cost PC in the UK, at £500: within six weeks, David Goldman had produced a £99 accounts package to go onto the Amstrad. It was the beginning of low-cost software in the UK market, and the business just took off.
But where David was outstanding was that he understood marketing. He wasn’t hung up about the product per se. So for example, when people phoned up and said: “How do we buy invoices to work with your accounting product?”, instead of shrugging his shoulders, he said: “We’ll produce them!”, because he was a printer of course.
So he produced invoices and payslips, and when people said: “Well, how do we make this thing work?” not just: “How do we turn the computer on?” but: “How do we do the
month-end routines? How do we do some of the accounting functions that go with the software package?”, we started to advise them - and, significantly, to charge them for it.
In those days back in the early 1980s, it was unusual for software companies to charge for their telephone support. We did. And, of course, it’s become a massively important part of the Sage business, and a massively important reason why people bought, and still continue to buy, the product.
Then sales started to take off; so the bold decision to g ...
Critical Illness Sales Presentation created by Catherine Chaney BowmanCatherine Chaney Bowman
Here's a compelling sales presentation for the less well known but essential insurance product that provides protection in the event of a critical illness
The following presentation highlights a few interesting aspects of the current disruptive zeitgeist and is rather meant to be a ‘tango with the terminology’ than a complete discourse on the topic. As a former copywriter, creative director and entrepreneur in Germany, Austria and in South Africa, I want to kick off a conversation with you around creative disruption, change, giants, misfits, implications for advertising, and how I fit into the big picture to serve and benefit your business. Enjoy the ride!
(
Entrepreneurial
Marketing
ID:
50V101228000228753
Entrepreneurial flair when combined with effective marketing skill is a rare and powerful combination
in
business
. Developing products that customers want, and being bold with marketing investment,
are vital factors in achieving long-term
success.
)
(
Entrepreneurial
Marketing
) (
Page
1
)
(
SOURCE
)
2004-2010, 50 Lessons Ltd.
(
CATEGORY
)
Business and Economics
(
SUB-CATEGORY
)
Entrepreneurship and Small Business
(
SPEAKER
)
Michael Jackson
(
SPEAKER
TITLE
)
Chairman
(
ORGANIZATION
)
PartyGaming
(
TAGS
)
Consumer Products, Financial, Technology
This lesson is about how Sage started, and how this particular case combined someone who had great marketing skills but also was a great entrepreneur: a very rare occurrence, particularly in the technology sector, and something which turned out to be a massive success story.
The Sage story - which has been told before but I think is worth telling again - is about David Goldman, a guy who had a printing works in Newcastle and who took on a visiting professor under a DTI scheme to do some technology work for him.
In this particular case it was to do a costing and estimating package for the print industry, based on software. As anyone in the printing industry will realize, it’s quite a complex process to cost and estimate a printing job, which could have various different colors and different lengths etc.
They produced this product and started to sell it, and then subsequently produced an accounting product, which was OK. I raised venture capital for them, as is my style: I invested my fee back into the company and became involved.
In this particular case, Amstrad launched the PCW, which was the first low-cost PC in the UK, at £500: within six weeks, David Goldman had produced a £99 accounts package to go onto the Amstrad. It was the beginning of low-cost software in the UK market, and the business just took off.
But where David was outstanding was that he understood marketing. He wasn’t hung up about the product per se. So for example, when people phoned up and said: “How do we buy invoices to work with your accounting product?”, instead of shrugging his shoulders, he said: “We’ll produce them!”, because he was a printer of course.
So he produced invoices and payslips, and when people said: “Well, how do we make this thing work?” not just: “How do we turn the computer on?” but: “How do we do the
month-end routines? How do we do some of the accounting functions that go with the software package?”, we started to advise them - and, significantly, to charge them for it.
In those days back in the early 1980s, it was unusual for software companies to charge for their telephone support. We did. And, of course, it’s become a massively important part of the Sage business, and a massively important reason why people bought, and still continue to buy, the product.
Then sales started to take off; so the bold decision to g ...
Making the case for your brand (especially now).kevinkeohane
In this uncertain time of global pandemic due to COVID-19, CMOs and other marketing leaders are being asked to take a hard look at spend. This short guide provides an historical perspective on the value of marketing during and after recessions, as well as suggestions for effectively activating your brand voice.
Murder In Montreux: Or How I Made a Kiling in the Insurance Business
1.
2. Sales Promotion What happens when a marketer with an overactive imagination meets a supportive boss and a big budget? Murder, of course.
3. Creative Challenge In 1987, E. F. Hutton Life faced one of its biggest challenges: It had been sold to a virtually unknown holding company in Los Angeles and would soon be going through a major rebranding. Would the more than 10,000 Hutton brokers and independent insurance agents who cherished the Hutton brand stay loyal during the year of transition? Or would they abandon ship, taking their sales with them?
4. Making a Killing in the Insurance Business My creative solution: turning our year-long sales convention into a 12-installment interactive mystery game, with the solution playing out on location in the lovely Swiss town of Montreux, on Lake Geneva. Targeted as much at the sales force’s spouses as at themselves, the murderous campaign turned into a major success, helping to boost sales by 30 percent and encouraging agent and broker retention during a tumultuous time. Here’s how I made a killing in the insurance business.
8. Monthly evidence “caches” kept the story unfolding with installments of clues, including correspondence, police documents, photos and press clippings . . .
9.
10. Press You’d expect murder to make headlines, right? And that’s exactly what happened, with Murder in Montreux garnering positive new coverage both within the U.S. and internationally in publications ranging from daily newspapers to trade publications, even in-flight magazines. The impact of this publicity went well beyond the puffed up egos of the creative team. It helped increase brand awareness of the newly christened company, First Capital Life, and paved the way for future success in agent recruitment and consumer sales.
11.
12. Awards Best in Show, Sales Promotion Life Communicators Association Award of Excellence International Association of Business Communicators Award of Excellence American Marketing Association
13. The Creative Team Creative Director, Program Designer, and Copywriter Cathy Chaney Marketing Communications Director E. F. Hutton Life, La Jolla, California Design Scott Briedenthal Briedenthal Design, Del Mar, California Photography David Friend San Diego, California