Mumbai Indians- competitive analysis
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a competitive analysis of the IPL Team Mumbai Indians and a research on their successful social media campaigns.
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Mumbai Indians- competitive analysis
- 1. Mumbai Indians DUNIYA HIL A DENGE HUM...
- 2. Players •Disha Shah •Yash Anam •Karishma Eshore
- 3. Introduction • Mumbai Indians capped off a record breaking win in IPL 2017 both on and off the pitch. Apart from the success on the field, Mumbai Indians topped the table and broke records on the digital front. • They attracted over 83 million engagements across Facebook (50 million), Instagram (29 million) and Twitter (3.95 million) – topping the charts across all IPL teams this season. • Mumbai Indians won the IPL three times so far along with Chennai Super Kings, who also won the IPL three times.
- 4. SOCIAL MEDIA • Mumbai Indians’ social media presence is very strong. • They are very active in all social platforms, facebook, Instagram and twitter. • They keep interacting with their fans, on and off IPL seasons. • Now that Snapchat has announced a partnership with IPL cricket teams, Mumbai Indians, Delhi Daredevils, Rajasthan Royals, Royal Challengers Bangalore. They can now post official stories on snapchat too. • Which helps them cover even more social platform.
- 5. SEO and SEM • No IPL teams, individually, has any SEO or SEM activity. • Those are covered by the main IPL team itself. All together.
- 6. MOBILE MARKETING • Mumbai Indians launched a new app which features their all new campaign that is #MIEmoji. • The theme to go with it, “GameOn.EmotionsOn”. • The application offers a lot of options like in-depth information, stats, live updates, buying tickets, buying exclusive merchandises, etc. • Their application is more information based compared to other teams.
- 7. Campaigns.
- 8. #MIEmojis • Mumbai Indians’ latest campaign by Lowe Lintas Mumbai seems to have cracked the winning approach with their digital-first campaign even as IPL warms up in 2018. • Their campaign theme for the season is Game On. Emotions On. • They used ‘social-media-speak’ that’s best understood by their peers with phrases like BRB, OMG, LOL, and colourful emojis for every mood. • Lintas Mumbai team has extended the campaign in the offline world with Out of Home, Merchandising and all touch points using the Mumbai Indians’ emojis theme to provide a complete experience.
- 10. #MIBlueSanta • #MIBlueSanta was an offline-online campaign in 2015. • A santa dressed in Blue cruising through the city, covering every landmarks that form the foundation of Mumbai’s cricket history: Shivaji park, Azad Maidan and Dadkar Maidan, to name a few. • He quizzed fans and reciprocated with goodies. • And sending Santa’s location updates on Snapchat every 5mins. • Making it very first largescale online/offline Snapchat campaign. • Simultaneously, Twitter was full of quizzes and goodies. • The campaign was well supported with exciting creative on the platform.
- 11. Education and Sports for All (ESA) • Mumbai Indians has been supporting under- privileged students through Education For All (EFA) since 2010. • They used Digital Vans to reach maximum number of students. • EFA evolved to ESA, key initiatives of Reliance Foundation. • Combining its focus areas of education and sports. • Impacting lives of over 13million children. • The ESA initiative seeks to provide holistic development through focus on education & sports and to enhance the quality of the sporting ecosystem by providing facilities, training, infrastructure, and equipment across multiple sporting properties through the year.
- 12. ESA
- 13. Competitors.
- 14. Mumbai Indians v/s Chennai Super Kings v/s Kolkata Knight Riders
- 16. TWITTER 4.9 M 4.4 M 4.1 M
- 19. CAMPAIGN : Chennai Super Kings
- 20. CAMPAIGN : Kolkata Knight Riders
- 23. SUGGESTIONS: • ESA can be connected with their official app offering exciting offers and along with buyers can donate how much ever they want and win coupons JIO recharges and can redeem with any reliance services. • Mobile marketing for ESA. • To increase their application popularity they can add games.
- 24. THANK YOU!