This document analyzes and compares three corporate videos from Apple, MMC, and UM based on various criteria like visuals, audio, length, content, and creativity. The Apple video tells the story of their products through 1 minute 30 seconds of creative scenes and lighting without unnecessary sound. The MMC video shows their services over 2 minutes 57 seconds through minimal lighting and music. The UM video presents their facilities over 9 minutes through graphics, but lacks focus and could benefit from being shorter.

1. MULTIMEDIA PRESENTATIONCORPORATE VIDEO ANALYSIS
By Group :
Gobi Nathan A/L Vadivaloo – 06DSB12S2017
Nor Rulhuda Binti Wahid – 06DSB13S2002
Mohamad Faris Bin Azhari – 06DSB13S2003
Muhammad Hariff Bin Ismail – 06DSB13S2006
Nurul Marliana Binti Omar – 06DSB13S2004
Kanda Kumar A/L Rattanam – 06DSB13S2018
POLITEKNIK PORT DICKSONCA604 MULTIMEDIA
PRODUCTION

2.  RIGHT PICTURES AND VIDEOS
 Related to the subject
 ANLYSIS: : a) Apple corporate video tells story of their Apple products
b) MMC corporate video shows their Services and compony’s
main core business
c) UM video shows the facilities and courses they provide
 Better or good lighting composition
• Poor lighting will present the wrong message or image
• Creative lighting could give dramatic effect to the message
• Good lighting will make the video message looks professional
ANLYSIS: : a) Apple use creative lighting lighting to show their
creativity on their inventions
b) MMC and UM use minimal and good lighting to
show their Professionalism

3.  SOUND QUALITY
 Audiance will always can notice the bad sound qulity
Audince will focus or try to hear to what to be said if the sound is poor and
they won’t concentrate on video presentation.
 Make sure the soud quality is up to standard
• Clear and minimal sound
• Not too loud or to slow
• Avoid noise
ANALYSIS : a) Apple use outdoor sound in their video but with very minimal
noise and standard sound quality
b) UM used energetic sound edition and mute the noise in outdoor
shoots.
c) MMC use fade in sound technic through a music background
without disturbing the audience view at their video.

4.  CLOTHINGS
 Human subjects on the video
Make sure the human subjects on the video or the image wearing a
right clothing and related to subject .
ANALYSIS : Apple video :- school children’s clothing
Engineer's clothing
outdoor challenger’s clothing
:- Because in that video audience are identified the subjects by their
clothing and actions and keep them appropriate to the topic or
business
 Simple and plain clothing
• Suitable for a corporate video to produce an unretract
message

5.  SPEECHS
 Plan what have to say or speak
• Use standard language or wordings
• Write a script and read with a right tone
ANALYSIS:- a) Aplle video doesn’t contact speeches and
simple wording atthe beginning and ending
b) MMC video have no voice but with simple wordings
c) UM video have both wordings and scripted speeches
 Suitable voice
• Record or dub the video with
• “Corporate voice”
ANALYSIS:- UM video: Moderated male voice with right tone
and clear pronunciation.

6.  VIDEO LENGHT
 Make short and simple video
ANLYSIS:- a) Apple video – 1minute 30 second
b) MMC video - 2 minute 57 second
c) UM video - 9minute ( longest)
* Longest corporate video will never deliver the message fully to the audience
as they wil never watch it until the end.
 Straight to the point
ANALYSIS : a) Apple use scenes to tell reach their points
b) MMC also did the same thing on their video.
c) UM doesn’t stick with this rule and made a long and quiet bored
video

7.  POINTS AND PROOF
 Tell the audience what the compoby or the organization can
do
for them
ANLYSIS:- a) Apple video – products
b) MMC video - services
c) UM video - academic facilities
 Back up the promises
ANALYSIS : a) Apple shows their products or promises
b) MMC shows their achievements.
c) UM shows their facilities and history of
achievements

8.  LOCATION
 Outdoor filming will produce noise or unnecessary sound
• Plan the location
• Edit the video if outdoor shooting is necessary
with voice or music
 Avoid environment which can produce noise,
echo and distraction
• Keep away the devices which can produce
noise unexpectedly such as phone.
ANALYSIS : a) Apple use fully outdoor shooting but no unnecessary sound
b) MMC also did the same thing on their but edited with music.
c) UM edit their outdoor scenes with voice and music

9.  IMAGINATION AND CREATIVITY
 Use the imagination and creativity to arrange the
sequence of video
ANLYSIS:- a) Apple tells the story by creative scenes
b) MMC use creative effects on it’s video to move
on their story
 Graphic work
ANALYSIS : a) UM used a lot of graphic works on their video
NOTE: minimum graphic works are advisable to produce
genuine video