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Multicriteria Model to Improve the Use of
Performance Evaluation Instruments with Focus
                 on Indicators

Msc. Edilson Giffhorn, PMP, IPMA - Speaker
PhD. Leonardo Ensslin
PhD. Sandra Rolim Ensslin
Msc. William Barbosa Vianna



ALIO-INFORMS Joint International Meeting
6. – 9.6.2010, Buenos Aires - Argentina
Objective:

 The aim of this paper is to present a process for improving
  the way to use the instruments of performance assessment
  on their way to identify, organize, measure and use the
  Performance Indicators.




                                                               2
The use of indicators
               as a management tool                                  20th
Introduction   / control
                                                                  century –
                                                                  after 1950
                                           20th
                                        century –                                          Evaluate processes
 Instrument
                                        until 1950                                         (Brandão, Guimarães, 2001)

      of
Intervention           18th                                      Scientific Management:
                      century                                    Evaluation of merit (people)
                                                                 (Guimarães et al. 1998)


                                        Industrial Revolution:
Evaluation
 Model                                  Large corporations - production control
                 1494                   (Leão, 1998)


                        Tratactus de Computis et Scripturis - Summa de
                        arithmetica, geometrica, proportioni et
                        proportionalita
Conclusions
                        (Brudan, 2009; Ensslin; Ensslin, 2009)




                                                                                                                        3
Performance Indicators

Introduction
                                              After 1995


 Instrument                                                    3rd Generation Indicators
      of
Intervention
                       1960 - 1995

                                            2nd Generation Indicators

Evaluation
 Model
                 Until
                 1960
                             1st Generation Indicators


Conclusions




                  Ensslin, Ensslin (2009)

                                                                                           4
1st Generation Indicators
Introduction




 Instrument
      of
Intervention

                         Emphasis                          Dimensions            Orientation

Evaluation
                                                                  Financial
 Model
                                Control                                             Efficiency
                                                                (cost, profit)


                                                                Productivity       Accounting
Conclusions                                                      (quality)          systems


               Neely (1999); Ensslin, Ensslin (2009); Oliveira et al (2009)

                                                                                                 5
2nd Generation Indicators
Introduction




 Instrument
               Emphasis                       Dimensions                     Orientation
      of
Intervention
                                                                                 Multicriteria
                      Management                            Financial
                                                                               (multifunctional)

                                                          Productivity
Evaluation
 Model
                                                           Flexibility


                                                        Agility (speed)
Conclusions

                                                           Innovation
               Bititci, Suwignjo, Carrie; (2001); Ensslin, Ensslin; (2009)

                                                                                                   6
Characteristics of       New requirements
                            instruments             of the context
Introduction


                           Generic context          Specific context


 Instrument         Generic decision makers     Specific decision makers
      of
Intervention


                              Monitoring        Continuous Improvement

Evaluation                                        Ordinal and Cardinal
 Model                      Ordinal scales
                                                         scales

                        Does not compare              Comparison of
                      performance indicators    performance by integration
Conclusions
                       Available quantitative       Quali-quantitative
                             properties                properties

               Ensslin, Ensslin (2009)

                                                                             7
3rd Generation Indicators
Introduction




 Instrument       Emphasis                    Dimensions             Orientation
      of
Intervention


                                                 Customized to the     Multicriteria (values
                       Improve specific
                                                  decision maker        and preferences)
                         contexts in a
                       personalized way
Evaluation
 Model




Conclusions




               Ensslin, Ensslin; (2009)

                                                                                          8
3rd Generation Indicators
Introduction




                                         Paradigm exchange
 Instrument
      of
Intervention      Isolated measures                   Integrated measures


                                                       Quali-quantitative
               Quantitative measures
Evaluation                                                measures
 Model


                                                      Specific measures for
                  Generic measures
                                                          each context

Conclusions
                                                      Measures to improve
                 Measures to control
                                                         performance

               Ensslin, Ensslin (2009)
                                                                              9
Even with the recognition of new requirements, many
               applications of performance measurement continue to use the
Introduction                       1st and 2nd generation.

                                        Traditional historical
                                           and financial
 Instrument
      of
                                             orientation
Intervention                                     Neely, Powell (2004)




Evaluation
 Model


                                                                      Focus on the
                    Generic or pre-                                measure, misaligned
                       existing                                     with the goals and
                  Denton (2005), Tangen (2003)
Conclusions                                                            unbalanced
                                                                        Leandri (2001)




                                                                                         10
Consequences
Introduction




 Instrument      Measures not aligned to strategy.
      of
Intervention


               Schneiderman (1999), Neely (2000), Bourne et al. (2002)



Evaluation
 Model
                       Performance Evaluations poorly developed, misaligned with the
                       strategy and decision-makers do not understand the impacts of their
                       decisions and actions.

Conclusions          Denton (2005)




                                                                                       11
Research Theme
Introduction




 Instrument
      of       Explore ways of improving the identification
Intervention
               / construction of the Performance Indicators.



Evaluation
 Model                    Provide greater chance of achievement the
                            strategic objectives based on the tools
                                           selected.

Conclusions




                                                                      12
State of the Art
Introduction


                      Process to identify the theoretical referencial


 Instrument
      of
Intervention

               Keywords


Evaluation
 Model
                                                                               Article
                                                                  Article


                                                                            Article
Conclusions




                                                                    35 Articles
                                                                                         13
MCDA-C Phases
Introduction




 Instrument
      of
Intervention




Evaluation
 Model




Conclusions




               Ensslin, Dutra, Ensslin (2000)
                                                                14
MCDA-C selected due:
Introduction

                         Identify the important aspects in accordance with the decision
                                                     maker.

 Instrument                  Expand the understanding of the context of the decision
      of
Intervention
                                                    maker.

                         Allow to take into account the interests of the actors involved
                                  with the monitoring of the decision maker.

Evaluation
 Model                   Allow the decision maker to revise his views in the course of
                                     the construction of their knowledge.

                               Recognize the ordinal and cardinal properties of the
                                                   indicators.
Conclusions
                          Ensure that the decision maker legitimize the process with
                                           tools scientifically valid.
               Ensslin et al. (2010)
                                                                                           15
Structuring Phase
Introduction


               Identification of the Actors
                        Subsystem
 Instrument
      of
Intervention




Evaluation
 Model




Conclusions




                                              16
Structuring Phase
Introduction



                                      Label:
 Instrument
      of       Build a model to improve the mapping of the indicators
Intervention
                    on the instruments of performance evaluation.


Evaluation
 Model




Conclusions




                                                                        17
Structuring Phase
Introduction
                                                               Process to transform the Primary
                                                               Assessment Elements in Concepts
               EPA 61: mathematical operations
               Objective underlying the EPA : Capactity to perform mathematical operations between
 Instrument    scales.
      of
Intervention

                       Best possible         Scales are constructed so as to enable mathematical
                       performance           operations between them.

Evaluation
 Model
                       Worst possible
                       performance           Scales used allow only statistical operations.



Conclusions
               Intensity: Very Strong

               Concept 61: Ensure that mathematical operations can be performed
               between the scales... use scales that allow only statistical operations.

                                                                                                   18
Structuring Phase
Introduction




                                   Label
 Instrument
      of
Intervention


                                   Areas of
                                   Concern
Evaluation
 Model

                                   Concepts



Conclusions
General view of the                                                                             Global Evaluation
                  final model.                      Improve the Mapping of Indicators                             72    PM Tool 1
                                                      in the Performance Assessment                               68    PM Tool 2
Introduction
                                                                Instruments
                                                                                                                  40    PM Tool 3
                                X%          Y%             Z%                       W%
                                                                                         Mathematical
                           Definition Legitimation       Process
                                                                                         Foundations
 Instrument
      of                   A%              B%           C%               D%           E%         F%     G%
Intervention
                                                                      PVF 4 –      PVF 5 –        PVF 6 –         PVF 7 –
                              PVF 1        PVF 2         PVF 3         Value      Substitution    Ordinal         Cardinal
                                                                      Function      Rates          Scales          Scales

Evaluation                                                          Excelence
 Model
                    Good             100        100           100           100            100             100          100

                                                                    Competitive
                    Neutral          0          0             0             0              0               0            0

                                                                     Endanger
Conclusions


                                Legend:             Impact profile of the Performance Measurement tool 1
                                                    Impact profile of the Performance Measurement tool 2
                                                    Impact profile of the Performance Measurement tool 3
                                                                                                                               21
Conclusion
Introduction




                  The model will serve as a support instrument to make
 Instrument
      of          Performance Evaluations, in order to have greater accuracy
Intervention
                  and alignment between the operational level, tactical and
                  strategic organization.


Evaluation
 Model




               The model will give ways for improving the identification / construction
               of the Performance Indicators.
Conclusions




                                                                                          22
Msc. Edilson Giffhorn, PMP, IPMA: edilson.giffhorn@gmail.com
PhD. Leonardo Ensslin: ensslin@deps.ufsc.br
PhD. Sandra Rolim Ensslin: sensslin@deps.ufsc.br
Msc. William Barbosa Vianna: wpwilliam@hotmail.com


                                                               23

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Multicriteria model to improve the use of performance evaluation instruments with focus on indicators

  • 1. Multicriteria Model to Improve the Use of Performance Evaluation Instruments with Focus on Indicators Msc. Edilson Giffhorn, PMP, IPMA - Speaker PhD. Leonardo Ensslin PhD. Sandra Rolim Ensslin Msc. William Barbosa Vianna ALIO-INFORMS Joint International Meeting 6. – 9.6.2010, Buenos Aires - Argentina
  • 2. Objective: The aim of this paper is to present a process for improving the way to use the instruments of performance assessment on their way to identify, organize, measure and use the Performance Indicators. 2
  • 3. The use of indicators as a management tool 20th Introduction / control century – after 1950 20th century – Evaluate processes Instrument until 1950 (Brandão, Guimarães, 2001) of Intervention 18th Scientific Management: century Evaluation of merit (people) (Guimarães et al. 1998) Industrial Revolution: Evaluation Model Large corporations - production control 1494 (Leão, 1998) Tratactus de Computis et Scripturis - Summa de arithmetica, geometrica, proportioni et proportionalita Conclusions (Brudan, 2009; Ensslin; Ensslin, 2009) 3
  • 4. Performance Indicators Introduction After 1995 Instrument 3rd Generation Indicators of Intervention 1960 - 1995 2nd Generation Indicators Evaluation Model Until 1960 1st Generation Indicators Conclusions Ensslin, Ensslin (2009) 4
  • 5. 1st Generation Indicators Introduction Instrument of Intervention Emphasis Dimensions Orientation Evaluation Financial Model Control Efficiency (cost, profit) Productivity Accounting Conclusions (quality) systems Neely (1999); Ensslin, Ensslin (2009); Oliveira et al (2009) 5
  • 6. 2nd Generation Indicators Introduction Instrument Emphasis Dimensions Orientation of Intervention Multicriteria Management Financial (multifunctional) Productivity Evaluation Model Flexibility Agility (speed) Conclusions Innovation Bititci, Suwignjo, Carrie; (2001); Ensslin, Ensslin; (2009) 6
  • 7. Characteristics of New requirements instruments of the context Introduction Generic context Specific context Instrument Generic decision makers Specific decision makers of Intervention Monitoring Continuous Improvement Evaluation Ordinal and Cardinal Model Ordinal scales scales Does not compare Comparison of performance indicators performance by integration Conclusions Available quantitative Quali-quantitative properties properties Ensslin, Ensslin (2009) 7
  • 8. 3rd Generation Indicators Introduction Instrument Emphasis Dimensions Orientation of Intervention Customized to the Multicriteria (values Improve specific decision maker and preferences) contexts in a personalized way Evaluation Model Conclusions Ensslin, Ensslin; (2009) 8
  • 9. 3rd Generation Indicators Introduction Paradigm exchange Instrument of Intervention Isolated measures Integrated measures Quali-quantitative Quantitative measures Evaluation measures Model Specific measures for Generic measures each context Conclusions Measures to improve Measures to control performance Ensslin, Ensslin (2009) 9
  • 10. Even with the recognition of new requirements, many applications of performance measurement continue to use the Introduction 1st and 2nd generation. Traditional historical and financial Instrument of orientation Intervention Neely, Powell (2004) Evaluation Model Focus on the Generic or pre- measure, misaligned existing with the goals and Denton (2005), Tangen (2003) Conclusions unbalanced Leandri (2001) 10
  • 11. Consequences Introduction Instrument Measures not aligned to strategy. of Intervention Schneiderman (1999), Neely (2000), Bourne et al. (2002) Evaluation Model Performance Evaluations poorly developed, misaligned with the strategy and decision-makers do not understand the impacts of their decisions and actions. Conclusions Denton (2005) 11
  • 12. Research Theme Introduction Instrument of Explore ways of improving the identification Intervention / construction of the Performance Indicators. Evaluation Model Provide greater chance of achievement the strategic objectives based on the tools selected. Conclusions 12
  • 13. State of the Art Introduction Process to identify the theoretical referencial Instrument of Intervention Keywords Evaluation Model Article Article Article Conclusions 35 Articles 13
  • 14. MCDA-C Phases Introduction Instrument of Intervention Evaluation Model Conclusions Ensslin, Dutra, Ensslin (2000) 14
  • 15. MCDA-C selected due: Introduction Identify the important aspects in accordance with the decision maker. Instrument Expand the understanding of the context of the decision of Intervention maker. Allow to take into account the interests of the actors involved with the monitoring of the decision maker. Evaluation Model Allow the decision maker to revise his views in the course of the construction of their knowledge. Recognize the ordinal and cardinal properties of the indicators. Conclusions Ensure that the decision maker legitimize the process with tools scientifically valid. Ensslin et al. (2010) 15
  • 16. Structuring Phase Introduction Identification of the Actors Subsystem Instrument of Intervention Evaluation Model Conclusions 16
  • 17. Structuring Phase Introduction Label: Instrument of Build a model to improve the mapping of the indicators Intervention on the instruments of performance evaluation. Evaluation Model Conclusions 17
  • 18. Structuring Phase Introduction Process to transform the Primary Assessment Elements in Concepts EPA 61: mathematical operations Objective underlying the EPA : Capactity to perform mathematical operations between Instrument scales. of Intervention Best possible Scales are constructed so as to enable mathematical performance operations between them. Evaluation Model Worst possible performance Scales used allow only statistical operations. Conclusions Intensity: Very Strong Concept 61: Ensure that mathematical operations can be performed between the scales... use scales that allow only statistical operations. 18
  • 19. Structuring Phase Introduction Label Instrument of Intervention Areas of Concern Evaluation Model Concepts Conclusions
  • 20.
  • 21. General view of the Global Evaluation final model. Improve the Mapping of Indicators 72 PM Tool 1 in the Performance Assessment 68 PM Tool 2 Introduction Instruments 40 PM Tool 3 X% Y% Z% W% Mathematical Definition Legitimation Process Foundations Instrument of A% B% C% D% E% F% G% Intervention PVF 4 – PVF 5 – PVF 6 – PVF 7 – PVF 1 PVF 2 PVF 3 Value Substitution Ordinal Cardinal Function Rates Scales Scales Evaluation Excelence Model Good 100 100 100 100 100 100 100 Competitive Neutral 0 0 0 0 0 0 0 Endanger Conclusions Legend: Impact profile of the Performance Measurement tool 1 Impact profile of the Performance Measurement tool 2 Impact profile of the Performance Measurement tool 3 21
  • 22. Conclusion Introduction The model will serve as a support instrument to make Instrument of Performance Evaluations, in order to have greater accuracy Intervention and alignment between the operational level, tactical and strategic organization. Evaluation Model The model will give ways for improving the identification / construction of the Performance Indicators. Conclusions 22
  • 23. Msc. Edilson Giffhorn, PMP, IPMA: edilson.giffhorn@gmail.com PhD. Leonardo Ensslin: ensslin@deps.ufsc.br PhD. Sandra Rolim Ensslin: sensslin@deps.ufsc.br Msc. William Barbosa Vianna: wpwilliam@hotmail.com 23