Presented by Christian Kurz
In the new global project “MTV Knowing Youth: 2020 Vision,” MTV and Viacom explore young people’s outlooks on the world and their visions for the future – specifically the year 2020.
This document discusses methods for analyzing food flavor. It begins by defining flavor as the sensation produced when food is taken into the mouth, perceived mainly by taste and smell. Flavor is one of the key factors in food selection. The document then outlines several chemical and instrumental methods for flavor analysis, including solid phase extraction, solid phase microextraction, gas chromatography (GC), GC-mass spectrometry (GC-MS), and GC-olfactometry (GC-O). It also discusses several sensory testing techniques used to evaluate flavor, such as preference tests (e.g. hedonic scales), discrimination tests (e.g. triangle tests), and ranking tests. The document provides examples of how these various tests are conducted.
This document summarizes different types of sensory analysis tests used to test new food products before market introduction. The five main types are difference tests, triangle tests, ranking tests, rating tests, and descriptive profiling. Each test is used to evaluate different attributes and provides manufacturers information on how consumers perceive products in terms of taste, flavor, and other qualities. Professional tasters use detailed descriptive profiling to evaluate products across many attributes, while amateur tasters are typically used for the other tests that compare or rank products. Proper testing procedures and sanitation are important to get accurate and unbiased results.
This document provides information on different types of sensory testing methods used to evaluate food products, including difference tests, rating tests, sensitivity tests, and descriptive tests. It describes various tests under each type, such as paired comparison tests, ranking tests, threshold tests, and numerical scoring tests. The tests involve presenting food samples to panels of judges and having them evaluate and rate the samples based on characteristics like taste, odor, and texture. The results are used to analyze differences between products and determine consumer preferences.
This document outlines the career of an artist-inventor who applies "what if" thinking to envision novel concepts and products. It describes his path from cartoonist to futurist and includes summaries of his various conceptual designs over his career from 1938 to 2014. These concepts range from new transportation solutions, building designs, clothing, technology uses, and more. His approach involves techniques like lateral thinking, permutation, and morphing to imagine modifications and variations of existing objects and systems. He also made several predictions in the 1980s-90s that ended up coming true later due to technological and societal trends.
This document summarizes a meeting of the World Network of Religious Futurists that took place on July 13, 2014 in Orlando, Florida and was hosted by Jay Gary, PhD. The meeting was an opportunity for futurists working in religious contexts to meet each other and share ideas on best practices for applying foresight within spiritual movements. Attendees participated in exercises to reflect on their work as religious futurists and discussed provocations that may shape the future of religion in the coming decade. The World Network of Religious Futurists has been convening such meetings since 1980 to advance the knowledge and practice of futures studies in religion and religious studies in futures.
Presented by Jerome Glenn
“The future doesn’t need us,” Bill Joy said in his famous 2001 WIRED article. He warned us of the threats posed by advanced technologies, and suggested we should slow down their advancement. Many today agree with Joy. The evolution of our knowledge about nature and the evolution of nature itself have come to a historic crossroads, others claim. It took billions of years for nature to produce our universe, a planet called Earth and a living species able to ask questions and create answers. It took humans just decades to develop a technology to bring our collective knowledge back to life deep within the brains of super computers and show it on the screens of Ipads and smart phones. With digital technology, an astonishing transformation is taking place right in front of our eyes. Since the Big Bang, nature has been the sole creator of the future. Until humans came along and unraveled nature’s tricks, enough so to take away its monopoly, and bring us to the most important crossroads in the history of our universe.
Presented by Jerome Glenn
How do we handle the world’s major challenges? This session will provide a framework to better understand global change and what is strategic for the future of civilization. Worldwide synergies and cross-impacts will be cited among sustainable development, climate change, water, demographics, democratization, ICT, development gaps, health and disease, global foresight and decision making, conflict and security, gender relations, organized crime, energy, S&T, global ethics, and education.
Presented by Jay Gary, Lane Jennings, Kate McCallum, and Alex McManus
Whether it is Teihard de Chardin's "omega point," Barbara Marx Hubbard's "conscious evolution," Ken Wilber's "integral theory," Ziauddin Sardar's "Islamic science" or Pope Francis' exhortation to simplicity, the religious imagination continues to reframe our quest toward transformation and tomorrow. This panel will share how the spiritual quest for "terra nova" is expressed in their own futures work ranging from transmedia in Hollywood entertainment, to a "Voxtropolis" mashup in Motown with rap and social entrepreneurs, to a journal that ponders how the spirituality of science fiction is creating a post-terrestrial age.
This document discusses methods for analyzing food flavor. It begins by defining flavor as the sensation produced when food is taken into the mouth, perceived mainly by taste and smell. Flavor is one of the key factors in food selection. The document then outlines several chemical and instrumental methods for flavor analysis, including solid phase extraction, solid phase microextraction, gas chromatography (GC), GC-mass spectrometry (GC-MS), and GC-olfactometry (GC-O). It also discusses several sensory testing techniques used to evaluate flavor, such as preference tests (e.g. hedonic scales), discrimination tests (e.g. triangle tests), and ranking tests. The document provides examples of how these various tests are conducted.
This document summarizes different types of sensory analysis tests used to test new food products before market introduction. The five main types are difference tests, triangle tests, ranking tests, rating tests, and descriptive profiling. Each test is used to evaluate different attributes and provides manufacturers information on how consumers perceive products in terms of taste, flavor, and other qualities. Professional tasters use detailed descriptive profiling to evaluate products across many attributes, while amateur tasters are typically used for the other tests that compare or rank products. Proper testing procedures and sanitation are important to get accurate and unbiased results.
This document provides information on different types of sensory testing methods used to evaluate food products, including difference tests, rating tests, sensitivity tests, and descriptive tests. It describes various tests under each type, such as paired comparison tests, ranking tests, threshold tests, and numerical scoring tests. The tests involve presenting food samples to panels of judges and having them evaluate and rate the samples based on characteristics like taste, odor, and texture. The results are used to analyze differences between products and determine consumer preferences.
This document outlines the career of an artist-inventor who applies "what if" thinking to envision novel concepts and products. It describes his path from cartoonist to futurist and includes summaries of his various conceptual designs over his career from 1938 to 2014. These concepts range from new transportation solutions, building designs, clothing, technology uses, and more. His approach involves techniques like lateral thinking, permutation, and morphing to imagine modifications and variations of existing objects and systems. He also made several predictions in the 1980s-90s that ended up coming true later due to technological and societal trends.
This document summarizes a meeting of the World Network of Religious Futurists that took place on July 13, 2014 in Orlando, Florida and was hosted by Jay Gary, PhD. The meeting was an opportunity for futurists working in religious contexts to meet each other and share ideas on best practices for applying foresight within spiritual movements. Attendees participated in exercises to reflect on their work as religious futurists and discussed provocations that may shape the future of religion in the coming decade. The World Network of Religious Futurists has been convening such meetings since 1980 to advance the knowledge and practice of futures studies in religion and religious studies in futures.
Presented by Jerome Glenn
“The future doesn’t need us,” Bill Joy said in his famous 2001 WIRED article. He warned us of the threats posed by advanced technologies, and suggested we should slow down their advancement. Many today agree with Joy. The evolution of our knowledge about nature and the evolution of nature itself have come to a historic crossroads, others claim. It took billions of years for nature to produce our universe, a planet called Earth and a living species able to ask questions and create answers. It took humans just decades to develop a technology to bring our collective knowledge back to life deep within the brains of super computers and show it on the screens of Ipads and smart phones. With digital technology, an astonishing transformation is taking place right in front of our eyes. Since the Big Bang, nature has been the sole creator of the future. Until humans came along and unraveled nature’s tricks, enough so to take away its monopoly, and bring us to the most important crossroads in the history of our universe.
Presented by Jerome Glenn
How do we handle the world’s major challenges? This session will provide a framework to better understand global change and what is strategic for the future of civilization. Worldwide synergies and cross-impacts will be cited among sustainable development, climate change, water, demographics, democratization, ICT, development gaps, health and disease, global foresight and decision making, conflict and security, gender relations, organized crime, energy, S&T, global ethics, and education.
Presented by Jay Gary, Lane Jennings, Kate McCallum, and Alex McManus
Whether it is Teihard de Chardin's "omega point," Barbara Marx Hubbard's "conscious evolution," Ken Wilber's "integral theory," Ziauddin Sardar's "Islamic science" or Pope Francis' exhortation to simplicity, the religious imagination continues to reframe our quest toward transformation and tomorrow. This panel will share how the spiritual quest for "terra nova" is expressed in their own futures work ranging from transmedia in Hollywood entertainment, to a "Voxtropolis" mashup in Motown with rap and social entrepreneurs, to a journal that ponders how the spirituality of science fiction is creating a post-terrestrial age.
How has your futurist work intersected with your career? What are the present state and future prospects of building a career in foresight? What competencies will tomorrow’s futurists demonstrate, whether as trend analysts, project managers, facilitators, or consultants?
Presented by David Pearce Snyder
Most futurists today believe that the middle class job loss and widening income gap arising from our current techno-economic restructuring will ultimately be followed by a “rising tide” of prosperity based on new products, services and jobs. For those without a hopeful long term vision, however, our degraded economic performance has provoked political mobilization promoting simplistic solutions for our many complex problems. Futurists can/should actively inject an understanding of our complex circumstances into the public dialogue.
Presented by John Vanston and Carrie Vanston
The world is constantly changing and you must keep moving forward to remain relevant and profit in your area or areas of interest. During this inspiring program, world-renowned Futurist David Pearce Snyder describes this changing world and the forces driving it. He helps you see the future through a matrix of many emerging trends – minitrends – that reflect the macro-changes that you must anticipate to be successful as the future unfolds. Futurist Dr. John Vanston and Carrie Vanston, authors of the award-winning book MINITRENDS, will provide seven ways for you to find, analyze, and profit from important minitrends. The MiniTrends Mindset offers huge opportunities to those alert enough to identify them, perceptive enough to realize their importance, and adept enough to take advantage of them.
Presented by Brad Aiken
Doctor and science-fiction writer Brad Aiken presents on new and upcoming technologies in neurological rehabilitation. Topics include breakthrough advances that can help people recover from stroke, brain injury, and spinal cord injury. Current, cutting-edge technologies will be discussed, as well as likely upcoming advances in this field.
What if...different visions of the future human, and factors impacting the future evolution of humanity—short/medium to distant future—come true? What different scenarios result for our human, societal, planetary, and cosmic futures from each view? What kind of society and world will we create if each scenario comes true? Views of the future human will go beyond just technological (Kurzweil or body augmentation) to human-robotic relations, space exploration, earth preservation, consciousness views, and combinations.
Foresight Careers: A Guide to Doing Strategic ForesightCynthia G. Wagner
FERN is a volunteer network that connects people interested in strategic foresight and long-term planning. It aims to promote understanding of foresight through online and offline projects and activities. FERN serves as an introduction to futures and foresight by connecting members to experts and opportunities in the field. The network operates through LinkedIn groups, websites, and volunteer projects coordinated using online tools. Membership is free and open to those interested in learning about and contributing to the practice of foresight.
Presented by Trevor Haldenby
Introducing emerging trends in transmedia storytelling and participatory entertainment, the session will explore how new approaches to building story worlds, spreading story content across media, and engaging customers and audiences as co-creators can bridge the gap between science-fiction storytelling, scenario planning, and open foresight practices. These ideas will be explored using case studies of ByoLogyc, a transmedia future scenario, and DIY Days, a participatory design workshop series.
Presented by David Wood
The smartphone industry has seen both remarkable successes and remarkable failures over the last two decades. Developments have frequently confounded the predictions of apparent expert observers. What does this rich history have to teach futurists, technology enthusiasts, and activists for other forms of technology adoption and social improvement?
This document summarizes the key findings from a 2014 Pew Research Center survey of experts about the future of the internet in 2025. The survey covered topics like how the internet will impact daily life, the growth of the "Internet of Things", and potential threats to online content sharing. Some of the main findings include:
1) The internet will be deeply embedded in all aspects of daily life and society by 2025 through technologies like smart devices, augmented reality, and massive data collection.
2) The "Internet of Things" involving billions of connected devices is expected to grow and provide benefits through enhanced convenience and information, but also pose privacy challenges.
3) Significant hindrances to online content sharing are possible
Presented by Nicole Baker
When we think about the future, we often resort to visions of technology. However, as social beings, language, collaboration, networking, and connection are key to our development. Human communication will continue to transform with changes in technology, the global economy, cities, and more. The session will explore the convergence of these weak signals to understand how trends like social architecture, emotional software, and the global brain change how we work, interact, and ultimately live.
Presented by Patrick Sheehan.
A discussion of the past, present, and future of the energy sector; including upcoming energy sources and prognosis for the coming decades. This session will cover the intersection of policy and technology, and pay special attention to discussion of energy in the state of Florida.
The document is from the European Futures Observatory and discusses stagnation in Europe. It is authored by Jason Swanson, Kate Burgess-Mac Intosh, and Laura Schlehuber. The Observatory presents a model of societal development progressing through phases of growth, maturity, and potential new eruptions, and applies this model to suggest Europe may be entering an "Age of Scarcity" characterized by stagnation after the previous "Age of Information".
Presented by Jim Damicis, Rupam Shrivastava, and Virginia Gibbs
In 2012 and 2013, two COTF panels introduced the concept of the emergence of a Creative Molecular Economy (CME) at the World Future Society conference. New ideas such as a Future Forward Workforce, Leadership for an Emerging New Economy and Building Interlocking Entrepreneurial Networks were introduced. This session continues to introduce new practical practices for a CME to include a 21st Century System of Venture Capital and how to create regional centers able to build capacities for a CME.
Presented by Susan Alman
What if you could use any mobile device to query a live or virtual librarian who would synthesize and analyze information tailored to your unique needs? What if your customized information was available instantly with the precise resources to enable you to continue your project? Ubiquitous librarian scenarios will be presented based on the imaginations of graduate library and information science students who will spend a term exploring the concept of a ubiquitous library.
Report from the Fourth International Thorium ConferenceCynthia G. Wagner
Presented by Anna Carson, Joseph Selliken, Ganapati Myneni, and Christian LaBella
At the end of October 2013, more than 200 participants from 33 nations met at CERN in Switzerland. The 69 sessions covered topics on National and International Thorium Programs plus current and future designs of Thorium energy systems. Panelists are four of the 14 American participants. The United States did not present a national program.
Best of Houston Foresight: Harvesting Space ResourcesCynthia G. Wagner
Presented by Kurt Callaway
This session highlights the best student products from the award-winning graduate program in Foresight at the University of Houston. The session will include the best essays, forecasts, scenarios, and plans from the next generation of professional futurists.
Presented by Laura Schlehuber
This session highlights the best student products from the award-winning graduate program in Foresight at the University of Houston. The session will include the best essays, forecasts, scenarios, and plans from the next generation of professional futurists.
21st Century Human Capital Challenges and OpportunitiesCynthia G. Wagner
Presented by Edwin Mourino
This session will address the perfect storm that is brewing in the 21st-century workplace that includes a confluence of such factors as:
-An aging society and workforce.
-New workplace dynamics to accommodate a younger generations of workers.
-Educational gaps between industry needs and graduating candidates.
-The rapid pace of technology changes.
Presented by Jim Breaux
This session highlights the best student products from the award-winning graduate program in Foresight at the University of Houston. The session will include the best essays, forecasts, scenarios, and plans from the next generation of professional futurists.
Presented by Karen Moloney
New developments in technology have created the possibility for all of us to have healthier, happier, and more satisfying sex lives: techno-sex, the use of intelligent programmable products in delivering customized sexual experience; bio-sex, the use of naturally occurring sex hormones for recreational purposes; remote sex, sex between people who are separated geographically; and mind sex, which delivers a virtual sex experience without our bodies getting involved.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How has your futurist work intersected with your career? What are the present state and future prospects of building a career in foresight? What competencies will tomorrow’s futurists demonstrate, whether as trend analysts, project managers, facilitators, or consultants?
Presented by David Pearce Snyder
Most futurists today believe that the middle class job loss and widening income gap arising from our current techno-economic restructuring will ultimately be followed by a “rising tide” of prosperity based on new products, services and jobs. For those without a hopeful long term vision, however, our degraded economic performance has provoked political mobilization promoting simplistic solutions for our many complex problems. Futurists can/should actively inject an understanding of our complex circumstances into the public dialogue.
Presented by John Vanston and Carrie Vanston
The world is constantly changing and you must keep moving forward to remain relevant and profit in your area or areas of interest. During this inspiring program, world-renowned Futurist David Pearce Snyder describes this changing world and the forces driving it. He helps you see the future through a matrix of many emerging trends – minitrends – that reflect the macro-changes that you must anticipate to be successful as the future unfolds. Futurist Dr. John Vanston and Carrie Vanston, authors of the award-winning book MINITRENDS, will provide seven ways for you to find, analyze, and profit from important minitrends. The MiniTrends Mindset offers huge opportunities to those alert enough to identify them, perceptive enough to realize their importance, and adept enough to take advantage of them.
Presented by Brad Aiken
Doctor and science-fiction writer Brad Aiken presents on new and upcoming technologies in neurological rehabilitation. Topics include breakthrough advances that can help people recover from stroke, brain injury, and spinal cord injury. Current, cutting-edge technologies will be discussed, as well as likely upcoming advances in this field.
What if...different visions of the future human, and factors impacting the future evolution of humanity—short/medium to distant future—come true? What different scenarios result for our human, societal, planetary, and cosmic futures from each view? What kind of society and world will we create if each scenario comes true? Views of the future human will go beyond just technological (Kurzweil or body augmentation) to human-robotic relations, space exploration, earth preservation, consciousness views, and combinations.
Foresight Careers: A Guide to Doing Strategic ForesightCynthia G. Wagner
FERN is a volunteer network that connects people interested in strategic foresight and long-term planning. It aims to promote understanding of foresight through online and offline projects and activities. FERN serves as an introduction to futures and foresight by connecting members to experts and opportunities in the field. The network operates through LinkedIn groups, websites, and volunteer projects coordinated using online tools. Membership is free and open to those interested in learning about and contributing to the practice of foresight.
Presented by Trevor Haldenby
Introducing emerging trends in transmedia storytelling and participatory entertainment, the session will explore how new approaches to building story worlds, spreading story content across media, and engaging customers and audiences as co-creators can bridge the gap between science-fiction storytelling, scenario planning, and open foresight practices. These ideas will be explored using case studies of ByoLogyc, a transmedia future scenario, and DIY Days, a participatory design workshop series.
Presented by David Wood
The smartphone industry has seen both remarkable successes and remarkable failures over the last two decades. Developments have frequently confounded the predictions of apparent expert observers. What does this rich history have to teach futurists, technology enthusiasts, and activists for other forms of technology adoption and social improvement?
This document summarizes the key findings from a 2014 Pew Research Center survey of experts about the future of the internet in 2025. The survey covered topics like how the internet will impact daily life, the growth of the "Internet of Things", and potential threats to online content sharing. Some of the main findings include:
1) The internet will be deeply embedded in all aspects of daily life and society by 2025 through technologies like smart devices, augmented reality, and massive data collection.
2) The "Internet of Things" involving billions of connected devices is expected to grow and provide benefits through enhanced convenience and information, but also pose privacy challenges.
3) Significant hindrances to online content sharing are possible
Presented by Nicole Baker
When we think about the future, we often resort to visions of technology. However, as social beings, language, collaboration, networking, and connection are key to our development. Human communication will continue to transform with changes in technology, the global economy, cities, and more. The session will explore the convergence of these weak signals to understand how trends like social architecture, emotional software, and the global brain change how we work, interact, and ultimately live.
Presented by Patrick Sheehan.
A discussion of the past, present, and future of the energy sector; including upcoming energy sources and prognosis for the coming decades. This session will cover the intersection of policy and technology, and pay special attention to discussion of energy in the state of Florida.
The document is from the European Futures Observatory and discusses stagnation in Europe. It is authored by Jason Swanson, Kate Burgess-Mac Intosh, and Laura Schlehuber. The Observatory presents a model of societal development progressing through phases of growth, maturity, and potential new eruptions, and applies this model to suggest Europe may be entering an "Age of Scarcity" characterized by stagnation after the previous "Age of Information".
Presented by Jim Damicis, Rupam Shrivastava, and Virginia Gibbs
In 2012 and 2013, two COTF panels introduced the concept of the emergence of a Creative Molecular Economy (CME) at the World Future Society conference. New ideas such as a Future Forward Workforce, Leadership for an Emerging New Economy and Building Interlocking Entrepreneurial Networks were introduced. This session continues to introduce new practical practices for a CME to include a 21st Century System of Venture Capital and how to create regional centers able to build capacities for a CME.
Presented by Susan Alman
What if you could use any mobile device to query a live or virtual librarian who would synthesize and analyze information tailored to your unique needs? What if your customized information was available instantly with the precise resources to enable you to continue your project? Ubiquitous librarian scenarios will be presented based on the imaginations of graduate library and information science students who will spend a term exploring the concept of a ubiquitous library.
Report from the Fourth International Thorium ConferenceCynthia G. Wagner
Presented by Anna Carson, Joseph Selliken, Ganapati Myneni, and Christian LaBella
At the end of October 2013, more than 200 participants from 33 nations met at CERN in Switzerland. The 69 sessions covered topics on National and International Thorium Programs plus current and future designs of Thorium energy systems. Panelists are four of the 14 American participants. The United States did not present a national program.
Best of Houston Foresight: Harvesting Space ResourcesCynthia G. Wagner
Presented by Kurt Callaway
This session highlights the best student products from the award-winning graduate program in Foresight at the University of Houston. The session will include the best essays, forecasts, scenarios, and plans from the next generation of professional futurists.
Presented by Laura Schlehuber
This session highlights the best student products from the award-winning graduate program in Foresight at the University of Houston. The session will include the best essays, forecasts, scenarios, and plans from the next generation of professional futurists.
21st Century Human Capital Challenges and OpportunitiesCynthia G. Wagner
Presented by Edwin Mourino
This session will address the perfect storm that is brewing in the 21st-century workplace that includes a confluence of such factors as:
-An aging society and workforce.
-New workplace dynamics to accommodate a younger generations of workers.
-Educational gaps between industry needs and graduating candidates.
-The rapid pace of technology changes.
Presented by Jim Breaux
This session highlights the best student products from the award-winning graduate program in Foresight at the University of Houston. The session will include the best essays, forecasts, scenarios, and plans from the next generation of professional futurists.
Presented by Karen Moloney
New developments in technology have created the possibility for all of us to have healthier, happier, and more satisfying sex lives: techno-sex, the use of intelligent programmable products in delivering customized sexual experience; bio-sex, the use of naturally occurring sex hormones for recreational purposes; remote sex, sex between people who are separated geographically; and mind sex, which delivers a virtual sex experience without our bodies getting involved.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.