The document provides background information on BAMPS (Botswana All Media and Products Survey). BAMPS is a quantitative study conducted by MTC Marketing Research Solutions that measures media usage, consumer spending habits, and product ownership across Botswana. It surveys 500 households and aims to provide marketers insights into target audiences, purchasing behaviors, and ownership of durables to help with strategic planning. The effective use of BAMPS can provide commercial advantages for organizations.
Irritation SMS advertising in Nigeria and consumer reactionAJHSSR Journal
Ā
The study sought to investigate the elements or values of SMS advertising that Nigerian target
consumers perceive to be irritating and, how they react to such ads. Descriptive survey was adopted in the
enquiry. Only Students of state owned universities in Abia, Anambra, Ebonyi, Enugu and Imo states of SouthEast
geopolitical Zone of Nigeria consisted the study population because of their perceived attraction to GSM
phones and, by extension, SMS applications. A sample of 427 students was drawn from the population and
selected through stratified convenience sampling. The measuring instrument was the questionnaire. Frequency
distribution tables, pie chart, the mode and percentages were used for analyses of data. Results indicated that the
respondents strongly agree that SMS ad message that is deceptive and lacks permission control is irritating.
They merely agree that so frequent messages, difficult to comprehend, unsolicited/disturbance to oneās activity
SMS ads can be irritating. Their somewhat agreement was recorded for intrusive into privacy and, confusing
SMS. Further, the respondents are quite undecided in agreement or otherwise about irritation in biased,
improperly timed, overly manipulative, unpleasant and insulting SMS advertising messages. There is general
disagreement that SMS that has no opt-in/out control can make the message to be irritating. About their reaction
to perceived irritating SMS advertising messages, greater percentage of the respondents indicated their
unfavourable disposition to such SMS. The study therefore concluded that intrusive into privacy,
unsolicited/disturbance to oneās activity, deceptive, confusing, so frequent/high volume of messages, absence of
permission before sending the ad messages are the SMS advertising values that irritate Nigerian audiences. It
was recommended among others that Nigerian network carriers and advertisers should stick to modern
advertising norms whereby the values of the target consumers are respected and, be mindful of these irritating
message values.
A study of effectiveness of mobile ads & smarphone consumer attitude towards itVijayendra Dwari
Ā
In this report author attempt to discuss in detail the direction in which Mobile Advertising is heading in India and try to establish consumer attitude towards acceptance of Mobile advertising. Further we try to establish how effective this medium really is vis a vis consumer mind space.
This presentation is an overview of the Marketing Team's plan that I created and presented to the Board while I was team lead for Carroll County Public Library's Marketing Team.
Irritation SMS advertising in Nigeria and consumer reactionAJHSSR Journal
Ā
The study sought to investigate the elements or values of SMS advertising that Nigerian target
consumers perceive to be irritating and, how they react to such ads. Descriptive survey was adopted in the
enquiry. Only Students of state owned universities in Abia, Anambra, Ebonyi, Enugu and Imo states of SouthEast
geopolitical Zone of Nigeria consisted the study population because of their perceived attraction to GSM
phones and, by extension, SMS applications. A sample of 427 students was drawn from the population and
selected through stratified convenience sampling. The measuring instrument was the questionnaire. Frequency
distribution tables, pie chart, the mode and percentages were used for analyses of data. Results indicated that the
respondents strongly agree that SMS ad message that is deceptive and lacks permission control is irritating.
They merely agree that so frequent messages, difficult to comprehend, unsolicited/disturbance to oneās activity
SMS ads can be irritating. Their somewhat agreement was recorded for intrusive into privacy and, confusing
SMS. Further, the respondents are quite undecided in agreement or otherwise about irritation in biased,
improperly timed, overly manipulative, unpleasant and insulting SMS advertising messages. There is general
disagreement that SMS that has no opt-in/out control can make the message to be irritating. About their reaction
to perceived irritating SMS advertising messages, greater percentage of the respondents indicated their
unfavourable disposition to such SMS. The study therefore concluded that intrusive into privacy,
unsolicited/disturbance to oneās activity, deceptive, confusing, so frequent/high volume of messages, absence of
permission before sending the ad messages are the SMS advertising values that irritate Nigerian audiences. It
was recommended among others that Nigerian network carriers and advertisers should stick to modern
advertising norms whereby the values of the target consumers are respected and, be mindful of these irritating
message values.
A study of effectiveness of mobile ads & smarphone consumer attitude towards itVijayendra Dwari
Ā
In this report author attempt to discuss in detail the direction in which Mobile Advertising is heading in India and try to establish consumer attitude towards acceptance of Mobile advertising. Further we try to establish how effective this medium really is vis a vis consumer mind space.
This presentation is an overview of the Marketing Team's plan that I created and presented to the Board while I was team lead for Carroll County Public Library's Marketing Team.
Perth Driving School Classes And TrainingRyan Justin
Ā
Choosing the best driving school in perth is quite confusing because of the many options available to you. Of the many online schools that are available today, one of the most popular is "learnerdriversschool". This online driving school is the pioneer in online tutorials, providing driver safety education. They boast of their fast, always available and responsive courses that are tailored to meet the needs of any driver.
VisibleThread Docs Training for New Users - Updated July 2014 (VT version 2.10)VisibleThread
Ā
This is a training deck for new users to VisibleThread for Docs. Shows how to create a compliance matrix, analyze docs for risk indicators and measure clarity of doc content. Tailored for Proposal Development responding to large RFPs
Perth Driving School Classes And TrainingRyan Justin
Ā
Choosing the best driving school in perth is quite confusing because of the many options available to you. Of the many online schools that are available today, one of the most popular is "learnerdriversschool". This online driving school is the pioneer in online tutorials, providing driver safety education. They boast of their fast, always available and responsive courses that are tailored to meet the needs of any driver.
VisibleThread Docs Training for New Users - Updated July 2014 (VT version 2.10)VisibleThread
Ā
This is a training deck for new users to VisibleThread for Docs. Shows how to create a compliance matrix, analyze docs for risk indicators and measure clarity of doc content. Tailored for Proposal Development responding to large RFPs
Using Location-Based Services to Increase Consumer EngagementHavas Media
Ā
Location-Based Services (LBS) utilizes a mobile device's physical location to deliver relevant information to a consumer, and is creating a new means of mobile marketing.
Effect of Advertising Media on Sales Performance of Cable TV Network Firms in...AI Publications
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The study aimed to investigate the impacts of advertising media on sales performance of firms in Cable TV network sector in Mwanza city, Tanzania. Specifically, this study concentrated in determining how digital marketing affects sales performance, determining effect of TV/Radio on sales performance of firms, assessing effect of outdoor (out of home) on sales performance.. This study employed quantitative methodology. The targeted population of the study was about 414 network managers from the six Cable TV network service providers and A sample of 83 network managers, selected from a population of 414 Cable TV network firms and were selected using simple random sampling technique. Questionnaire and documentary review are used to collect data. The study employed descriptive statistics and inferential statistics. The results revealed that all the advertising media namelydigital marketing, TV/Radio and outdoor had a significantly positive effect on sales performance of Cable Network firms. The study further found that mobile marketing had the highest effect of firmsā ales performance followed by outdoor adverting, then social media marketing and lastly TV/Radio. The study lastly recommends that management should create readiness of the company in terms of ensuring products and organization area, and establish a great team. The study also recommended that Cable TV firms should use more of modern advertising especially mobile marketing and social media marketing as they can be accessed by customer 24/7/365 and will reach more people. The marketing/Advertising department should develop marketing plan for advertising to assist measuring effectiveness of each advertising media and hence this can help in developing effective marketing activities.
Stop look listen social media monitoring. Wy social media monitoring matters...MOI Global
Ā
This White Paper addresses the principals, methods and benefits of monitoring social media. It tells you all you need to know about:
- why monitoring social media helps B2B marketers
- what you target audience wants
- where they are in the buying cycle
- How to tell who is influencing the market
Understanding the New IAB MMA Mobile Web Ad Measurement GuidelinesIABmembership
Ā
In February 2011, the IAB and the MMA jointly released the mobile web ad measurement guidelines, establishing standard definitions and methodology for counting ad impressions on the mobile Web. Positioned as a giant step forward for the mobile advertising industry, the guidelines will help create more confidence in the metrics that make the market run.
This Webinar, included speakers from the MMA, IAB, and MRC, and helped to explain what the guidelines cover, and allowed for numerout attendee questions. It will also feature a brief roundtable discussion with a group of auditors, explaining the process and procedures behind third party audits against these guidelines.
Speakers:
Joe Laszlo, Deputy Director, Mobile Marketing Center of Excellence, IAB
Leo Scullin, Industry Initiatives, Mobile Marketing Association
George Ivie, CEO and Executive Director, Media Rating Council
Consumer behavior is reshaping the media industry - Epinion Insights
Ā
MTC Bamps Brochure
1. BAMPS
āThis report highlights other basic information
that new entrants to markets e.g. investors,
can get from some of the CSO reports. The
effective use of (B)AMPS can give organisations
an effective insight and commercial advantage to
meet consumer demands along with facilitating
strategic planning and marketing decisionsā.
CEO of MTC Marketing Research Solutions,
Cecilia Patterson