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MSTCCU - B&M - Introduction to Marketing
This presentation introduces marketing concepts, featuring key topics such as the definition of marketing, insights from Philip Kotler, and the distinction between branding and marketing. It covers market analysis, research methodologies, product life cycles, and effective positioning strategies. The session aims to equip attendees with fundamental marketing knowledge and practical frameworks.
MSTCCU - B&M - Introduction to Marketing
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- 2. Introduction to Marketing PREPARED &PRESENTED BY MOETAZ REFAAT
- 3. Agenda 1. What is Marketing 2. PhilipKotler 3. Branding V.S. Marketing 4. Role of Marketing 5. Market Analysis 6. Product life cycle
- 5. Philip Kotler The world'sforemost expert on the strategic practice of marketing
- 6. WHO? • American Marketing Author • Consultantand Professor • Over 40 Books for Marketing • Principles of Marketing & Marketing 3.0
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- 29. Positioning Formula For (targetcustomer) who (statement of the need or opportunity), the (product name) is a (product category) that (statement of key benefit – that is, compelling reason to buy). Unlike (primary competitive alternative), our product (statement of primary differentiation).
- 30. Product Life Cycle(PLC)
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