The document outlines a mobile media strategy for CBS Radio News, detailing types of mobile media platforms and design considerations for different versions of mobile websites and applications on Android and iOS. It discusses various business models, including paid apps and freemium options, emphasizing the importance of having a monetization plan from the outset. Additionally, it highlights the necessity of understanding the challenges faced by both design and development teams in the mobile space.

1. Mobile Media Strategy at CBS Radio News

2. Molly Stark Dean

3. Types of Mobile Media
Platforms

4. Design of Mobile Website

5. Mobile Website Example

6. Business Model for Mobile
Website

7. Design of Android Version 1

8. iOS Version 1

9. Design of iOS Version 1

10. Business Model for iOS
Version 1

11. iOS Version 2

12. Design of iOS Version 2

13. Android Version 2

14. Other Potential Models
Considered
 Paid App Vs. Freemium

15. Business Model for iOS
Version 2

16. Pros and Cons of Advertising
Model

17. Working with Developers

18. Final Thoughts
 Have a monetization plan before you start building
anything. It will inform every aspect of your design
process.
 Mobile is a completely different space than web.
 Doing nothing in mobile is not a viable option for the
long-term.
 Understand what your design team and your
development team are going through, know a little about
each of their trades.