In this presentation, we display real keyword results on some of our clients. What this shows is that SEO does work, it takes time and patience and above all, ongoing SEO work is necessary for lasting results.

1. REGIONAL CRANE HIRE
Keywords Tracked
Positions at
Start 2 months 9 months 14 months 20 months
sharp cranes 1 1 1 1 1
slab cranes 100 10 3 72 7
sharps cranes 30 1 1 1 1
slab crane 100 33 10 100 21
crane hire mount gambier 100 6 5 5 2
cranes 100 6 7 3 1
as2550.10 100 21 19 28 27
crane 100 13 16 18 10
crane hire sa 100 19 10 15 21
low loaders 100 88 30 100 86
slab scissors 100 5 4 15 2
largest cranes 100 25 22 20 10
crane hire 100 94 13 100 3
as2550.1 100 21 22 25 26
sa crane hire 100 16 10 11 17
crane for hire 100 28 6 29 19
crane truck mount gambier 100 5 7 5 4
Cranes Mount Gambier 100 5 5 1 2
cranes south australia 100 4 16 25 29
bubble crane 100 100 11 8 5
telehandlers crane services 100 100 4 9 9
bubble cranes hire 100 100 15 17 12
crane+hire 100 100 13 100 3
cranes hire 100 5 100 6
NEW ENTRY KEYWORDS
low loader hire 100 100
crane hire companies 22 18
crane hire south australia 27 29
KEYWORDS on FIRST PAGE 1 9 14 8 15 1500.0%
KEYWORDS in Top 100 2 19 24 21 26 1200.0%
Average position 89.2 42.2 10.6 45.6 18.1 -71.1
COMMENT FROM the BUSINESS
Compare
Start to now
We have come from nowhere to mostly on first page.
We almost stopped doing the ongoing SEO as things
move around a bit, but we are so glad we kept going.
GREEN - First Page
ORANGE - 2nd Page
PURPLE - 3rd Page
NOT in Top 100
YELLOW Moving up
PINK - Moving down
Although Keyword rankings are not the be all and end all of SEO, they are
still an important indicator.
For many clients the measure of Keyword position is their fixation, even on
one in particular
We at Mad Scientist know that part of a business’ overall online visibility can
be measured by overall keyword performance
In the following pages we have collated some keyword stories of differing
types of clients for your enjoyment.
So what are the main points to take away?
• SEO works
• Ongoing SEO is necessary.
• Patience is required. SEO takes time and it can be a roller coaster.
• Walking away from Ongoing SEO can be devastating.
KEYWORD CASE STUDIES
Colour coded to make it easy

2. Literally from Nowhere !
Sitting near the border between two states for a Crane hire company
can make it hard to be found, physically and online.
Online they were down past the first 10 pages on every non-branded
keyword.
“On page SEO” then built the foundation of their visibility journey as
you can see the results after 2 months.
Our regional crane hire company has stuck with On going SEO over
a long period of time.
The roller coaster ride almost derailed them at the 14 month mark,
however they stuck with it and have made many comments on how
glad they did.
FACT: From 1 Keyword on Page 1 to 15 on Page 1

3. REGIONAL CRANE HIRE
Keywords Tracked
Positions at
Start 2 months 9 months 14 months 20 months
sharp cranes 1 1 1 1 1
slab cranes 100 10 3 72 7
sharps cranes 30 1 1 1 1
slab crane 100 33 10 100 21
crane hire mount gambier 100 6 5 5 2
cranes 100 6 7 3 1
as2550.10 100 21 19 28 27
crane 100 13 16 18 10
crane hire sa 100 19 10 15 21
low loaders 100 88 30 100 86
slab scissors 100 5 4 15 2
largest cranes 100 25 22 20 10
crane hire 100 94 13 100 3
as2550.1 100 21 22 25 26
sa crane hire 100 16 10 11 17
crane for hire 100 28 6 29 19
crane truck mount gambier 100 5 7 5 4
Cranes Mount Gambier 100 5 5 1 2
cranes south australia 100 4 16 25 29
bubble crane 100 100 11 8 5
telehandlers crane services 100 100 4 9 9
bubble cranes hire 100 100 15 17 12
crane+hire 100 100 13 100 3
cranes hire 100 5 100 6
NEW ENTRY KEYWORDS
low loader hire 100 100
crane hire companies 22 18
crane hire south australia 27 29
KEYWORDS on FIRST PAGE 1 9 14 8 15 1500.0%
KEYWORDS in Top 100 2 19 24 21 26 1200.0%
Average position 89.2 42.2 10.6 45.6 18.1 -71.1
COMMENT FROM the BUSINESS
Compare
Start to now
We have come from nowhere to mostly on first page.
We almost stopped doing the ongoing SEO as things
GREEN - First Page
ORANGE - 2nd Page
PURPLE - 3rd Page
NOT in Top 100
YELLOW Moving up
PINK - Moving down

4. Consistency gives you all Green
Business Coaching is a very competitive business. So to get to Page
one for any reasonable keywords is quite a big deal isn’t it?
How about nearly all your keywords on page!
“On-page SEO” strengthened the foundation of their visibility online
however it is not immediately apparent after the On-page project was
completed . The impact starts to show at the beginning of Ongoing
SEO and then continues over time to this day.
Their consistency has paid real dividends receiving around 40 leads
a month for a high value service item.
FACT: From 7 Keywords on Page 1 to 15 on Page 1
through the Ongoing SEO programme

5. BUSINESS COACHING
Keyword
Avg. Mthly
Searches
Start
Position
After
Onpage
Beginning of
Ongoing
3 mths
later
business coach 908 15 16 21 6 20 16 2 3 2
business coach melbourne 999 12 12 19 19 13 12 4 2 3
business coaches 135 44 49 38 24 16 22 5 4 7
business coaches melbourne 147 18 16 18 18 11 12 4 3 3
business coaching 551 39 50 61 27 17 11 3 4 5
business coaching melbourne 210 12 12 19 24 13 15 4 3 3
business coaching programs 329 5 4 5 3 4 6 6 5 6
david guest 3124 1 1 1 1 1 2 2 2 2
importance of investment 221 4 1 7 2 2 2 3 2
melbourne business coach 257 11 12 10 20 10 15 4 2 3
melbourne business coaching 144 14 13 10 12 16 4 2 3
online business coaching 179 2 2 2 2 4 3 2 2 2
sales management process 331 7 8 9 5 4 7 6 5 5
small business coach 191 13 13 12 15 15 12 6 4 7
small business coaching 133 23 27 23 15 17 10 8 5 4
business coaching program 5 3 4 5 6 6 6
online business coach 2 3 4 3 3 4 4
small business coach training 11 9 8 10 13 36
KEYWORDS on FIRST PAGE 5 5 7 5 6 6 15 15 15 300.0%
KEYWORDS in Top 100 15 15 17 16 18 18 18 18 18 20.0%
Average position 13.8 14.8 15.4 10.9 9.8 9.8 4.5 4.0 5.7 -8.0
Other Keywords (change in focus)
business coaching roi 124 65 70 business coaching online 2 1 1 2 1
business coach software 122 18 13 business coach in melbourne 12,13 13 4 4 4
action coaching 121 8 6 coaching for business 29 31 32 28 17
actioncoach melbourne 108 3 2 group business coaching 3 2 2,3 2,3 2
actioncoach 145 9 9 online coaching business 2 3 5 7 11
group coaching success 220 2 2 productivity monitoring 2 1 1 1 1
improve productivity through team building 264 1 1 sales management process steps 1 4 2 4 4
business internet coach 169 5 6 time management melbourne 12 13 14 17 16
action coach melbourne 131 3 4 worker productivity 4 7 9 10 12
best business coach 5 4 3 6
NOTE: Consistency really pays off. This business consistently receives calls
and enquiries and consequently is growing as a succesful business
End of Each Quarter after that
Preparingtore-focusawayfromActionCoach
Compare
Start to
now
GREEN - First Page
ORANGE 2nd Page
PURPLE - 3rd Page
YELLOW Moving up
PINK - Moving down
NOT in Top 100

6. Strategy first pays dividends
Our Laminated Timber supplier client approached us about SEO.
“Not sure what SEO is but we think we need it?”
Mad Scientist as with all clients offers a ‘Digital Strategy Session’ first
to ensure that the client is set up to achieve the best results and to
offer a plan to achieve their goals.
This client actioned the advise, changed their websites copy totally
and created great voice and tone and consistency of content on the
appropriate Social Media platforms.
Then with our Local SEO, On-page SEO followed by Ongoing SEO
this client has gained online visibility and direct sales as a result.
FACT: From 8 Keywords on Page 1 to 18 on Page 1
Testimonial -"In the course of recent months, we have seen a steady incline
in google related enquiries so your work is clearly having an impact, well done! We
had a decent win recently where a builder witnessed a like on our FB page which
resulted in a $19,000 architectural truss sale.

7. LAMINATED TIMBER SUPPLIER
Targeted Keywords
Avg. Mthly
Searches
Position at
Start
One
month 2nd month 3rd Mth 4th Mth 5th Mth 6th Mth
glulam 320 11 13 8 9 7 8 7
laminated 260 26 30 32 17 18 18 8
timber glulam 10 11 8 8 12 9 8 5
glue laminated 10 11 11 11 28 42 10
glulam beam 30 1 1 1 1 1 2 1
glulam beams 210 11 8 10 9 9 10 11
timber beams 210 12 13 12 5 10 11 7
engineered timber 170 100 100 100 100 100 100 100
structural timber beams 30 100 100 100 22 31 50 28
architectural timbers 0 100 100 100 45 52 55 46
curved timber 40 9 9 6 6 3 3 3
timber frames 140 100 100 100 100 100 100 100
timber beam specialist 0 1 1 1 1 1 1 1
bolted roof trusses 0 1 1 1 2 2 2 2
OTHER KEYWORDS
architectural timber beams - 100 100 30 20 16 19 6
timber products 110 100 100 100 100 100 100 100
glulam timber 40 11 12 10 13 11 13 7
laminated timber products 70 11 8 4 11 5 8 8
glulam products 10 5 4 3 7 5 5 3
laminated timber 390 8 9 8 9 11 9 7
laminated timber glulam - 5 8 4 10 4 5 4
laminated timber specialists - 5 4 5 5 5 5 4
glulam timber products - 11 9 8 11 9 9 3
curved laminated wood beams 13 14 12 7 8
KEYWORDS on FIRST PAGE 8 12 14 11 13 14 18 225.0%
KEYWORDS in Top 100 17 17 19 20 21 21 21 23.5%
Average position 34.1 34.0 28.8 22.4 23.3 25.3 20.5 -13.6
COMMENT FROM the BUSINESS
Compare
Start to
now
"In the course of recent months, we have seen a steady incline in google
related enquiries so your work is clearly having an impact, well done! We had a
decent win recently where a builder witnessed a like on our FB page which
GREEN - First Page NOT in Top 100
ORANGE - 2nd Page YELLOW - Moving up
PURPLE - 3rd Page PINK - Moving down

8. Sometimes you gotta hurt.
Mad Scientist produced a great website and did on page SEO for a
Winery / Reception business in 2012 – a real success. The owner
thought Ongoing SEO was not necessary.
They came back to us after they noticed a drop in their keyword
positioning. We resurrected their position with reviewing their Onpage
SEO and Local SEO work and recovered their position somewhat.
Again they refused the offer of ongoing SEO!!
22 Months later when checking around as to why their bookings had
died they noticed the collapse of their online presence. Well yes!
We are now continually rebuilding their online presence.
Notice the importance of good Local SEO work and the Local pack
positioning.
FACT: Back from oblivion to 13 on Page 1
positions

9. WINERY & RECEPTION
Keywords
Monthly
Searches 28/09/2013
Local Pack
Position (7)
On Page
One
Restart 22
months later
OnPage
Reinstated
6 month
later
12 month
later
Local Pack
Position (3) On Page One
accommodation yarra valley 6600 58 100 71 48 47
breakfast restaurant 3600 100 100 100 100 100
restaurant yarra valley 2400 11 E 35 29 21 23 B
restaurants in yarra valley 1900 12 F 28 29 18 17 B
restaurants yarra valley 1900 15 F 100 28 18 17 B
vineyard yarra valley 4400 16 F 16 15 12 19
vineyards yarra valley 5400 14 E 16 16 10 11 C
wedding accommodation 2400 10 100 100 2 15
winery restaurants yarra valley 480 7 D 17 15 15 15 C
winery yarra valley 12,100 9 B 14 11 9 18
yarra valley breakfast 720 12 78 76 12 9
yarra valley restaurant 2400 11 E 31 30 23 22 B
yarra valley vineyard 4400 11 19 17 15 19
yarra valley vineyards 5400 18 E 33 32 20 14 B
yarra valley weddings 590 5 30 28 23 30
yarra valley wineries 5400 9 17 B
wedding yarra valley 1900 6 19 21
wineries in the yarra valley 8100 8 7 12 C
wineries yarra valley 8100 8 7 12 B
wineries in yarra valley 8100 8 7 14
yarra valley wedding venues 390 12 11
restaurant and winery 10 9 8
vineyard in the yarra valley 8 13
restaurants in the yarra valley 90 18 18 C
yarra valley accommodation 3,600 50 43
FIRST PAGE REPRESENTATION 15 0 0 10 2 13 INFINITE
KEYWORDS in Top 100 22 15 17 29 28 86.67%
Average position 16.5 42.7 36.4 20.5 20.2 -22.8
COMMENT FROM the BUSINESS
Finished Work 2nd time around Position 12 months after recommenced
NOT in Top 100
Compare
ReStart to
now
We were wondering why our bookings and inspections had dropped off
and then we looked at our position online. We realised that we had
dropped of the face of the earth
YELLOW Moving up
PINK - Moving down
GREEN - First Page
ORANGE - 2nd Page
PURPLE - 3rd Page

10. Sometimes you just don’t see it
A large online retailer was just not seeing what they were getting for
their SEO so approached us.
Again we first performed On-page SEO and the immediate results
were not apparent. So they took some time and convincing to do
Ongoing SEO a couple of months later.
As the foundation was built with the On-page SEO and consultancy
work with their developer, the SEO really kicked in when we starting
applying Ongoing SEO.
In six months we achieved a 900% growth in Page 1 positioning!
Yet they decided that they were fine now.
Five months later they are back where they started from !
FACT: Ongoing SEO works. If you stop you
go backwards.

11. ON LINE RETAILER
Keyword
Avg.
Mthly
Searches At Start
After On-
page
2
months
later
2 weeks
on
2 more
weeks
2 more
weeks
1 month
later
1 month
later
1 month
later
1 month
later
5 months
after
plus size clothing 12100 20 16 26 13 13 13 13 13 13 11 25
plus size dresses 8100 19 16 19 14 13 13 10 5 4 5 18
plus size clothing australia 4400 17 14 15 13 9 10 9 8 8 7 15
plus size dresses australia 1900 9 10 9 9 4 4 4 5 4 4 9
plus size evening wear 1600 25 29 25 24 21 23 23 28 26 25 25
plus size fashion 1300 21 21 23 22 11 10 9 11 10 8 23
plus size clothing online 880 16 15 14 10 10 8 7 12 10 9 14
plus size womens clothing 880 16 16 15 4 4 4 4 5 4 4 14
plus size clothes 720 19 20 24 10 16 15 17 14 13 11 19
plus size dress 590 100 100 100 100 100 100 100 14 13 11 NTop100
plus size dresses online 590 14 14 13 11 8 7 7 9 7 6 14
women's plus size clothing 390 13 16 17 9 8 8 9 10 10 10 13
plus size tops 390 13 15 13 10 10 6 6 7 6 6 14
large size clothing 320 10 11 11 12 3 3 2 3 3 2 11
plus sizes 170 22 25 23 17 19 19 20 17 10 8 23
dresses plus size 110 17 15 17 14 12 11 14 11 7 9 15
plus size clothes online 110 12 11 11 15 9 8 8 8 6 5 13
dress plus size 40 19 15 100 100 100 13 12 100 8 10 13
trendy plus size 40 100 100 100 100 92 100 100 93 66 73 NTop100
women's plus size 30 11 12 15 9 9 11 9 6 6 7 11
plus size women's clothing 30 14 13 12 4 4 6 5 8 6 6 11
plus size womens 10 13 13 14 8 8 8 8 10 10 9 12
large size womens clothing - - 9 5 2 2 2 2 2 2 1 8
KEYWORDS on FIRST PAGE 2 2 2 10 13 13 15 13 18 18 900.0% 2
KEYWORDS in Top 100 20 23 23 23 23 23 23 23 23 23 15.0% 21
Average position 24.5 22.9 27.0 23.0 21.1 17.5 17.3 17.3 11.0 10.7 -13.8 15.2
Finishof'Onpage'thendelayeddecisiontotakeon'Ongoing'SEO
DecisiontostopOngoingSEO
NOTE; Nine times more keywords on Page 1!! Huge gains in visibility once Ongoing SEO
was taken up. There was much more that could have been done with content creation.
Then after stopping the Ongoing SEO fell back to the start. A total loss of momentum.
Compare
Start to
now
NOT in Top 100
YELLOW - Moving up
PINK - Moving down
GREEN - First Page
ORANGE - 2nd Page
PURPLE - 3rd Page

12. Starting and then consistently doing SEO work will achieve
higher online visibility.
Listening to digital specialists and actioning their advise is
worthwhile.
There is no doubt about it.
The full suit of SEO products is required for the best results;
• Local SEO
• On-Page SEO
• Ongoing SEO
SEO is like housework or exercise – You are never finished
and if you neglect it you go back to where you started.
SO WHAT DOES THAT ALL MEAN?