This document provides instructions for accessing and using the MRI+ consumer research database. It explains how to register for an account using a Towson University email address. Once logged in, the

1. MRI + Carrie Bertling 410.704.3746 [email_address]

2. MRI + Contains detailed consumer product data collected from a national sample of U.S. customers.

3. Use Internet Explorer MRI+ will not work in Firefox

4. How can I access this product? http://cooklibrary.towson.edu/ Click Research Databases

5. MediaMark Research – First time users OR MediaMark Research – Registered users Second, choose either… First, click M for MediaMark

6. ONLY register with your TU email account Go to MediaMark Research

7. First time users – Register for Free First time users click here – register using your TU email address . The MRI+ password does not have to match your TU password.

8. First time users – Register for Free Remember, use your TU email address . The MRI+ password does not have to match your TU password. Uncheck this box ;)

9. Return to the MRI+ Home Page Return to MRI+ Home Page Here is the email address for the MRI+ Help Desk . They usually respond within 24 hours

10. Registered users – Login at left Once registered, you can login. Be sure to enter your full TU email address and the password you used to register for this site – your MRI+ password does not have to match your TU password.

11. Enter Mediamark Reporter Click here to enter Mediamark Reporter.

12. Online User License Agreement Once you accept this agreement, you will be able to access the reporter.

13. Click on the Report Volume you want. Let’s look for beverages – click Fall 2007 Product.

14. Next, Choose a Report . Click on beverages. You can also Search by Keyword .

15. Now choose your Category , Base & Target . The chart on the right will adjust to your choices.

16. Here you see reports based on brand of water . Selections made on the left are displayed on the right.

17. Total `000 . In the Fall 2007 study, there were 39,660 ,000 adults age 25-34 in the 48 contiguous United States

18. Proj `000 . Projected to the full-population, 1,508 ,000 adults age 25-34 have drank Vitamin Water (Glaceau) in the last 6 months.

19. Percent Across . Out of adults 25-34, 3.8% drank Vitamin Water (Glaceau) in the last 6 months. 1,508 / 39,660 = .038

20. Percent Down . Out of all the people who drank Vitamin Water (Glaceau), 34.3% are adults age 25-34. 1,508 / 4,392 = .343

21. Index . People who drank Vitamin Water (Glaceau), are (191-100=) 91% more likely than the general population to be adults age 25-34. Also, adults age 25-34 are 91% more likely than the general population to drink Vitamin Water (Glaceau).

22. The “ * ” . The asterisk indicated that the sample size was less than 50 respondents, so the numbers are unstable and should not be used.

23. Create a spreadsheet to be saved locally. Print to a local printer.

24. Change Report will clear your report and return you to the first screen to start again.

25. Citing MRI+ Reports APA Style Example: Mediamark Internet Reporter. Mediamark Research, Inc. (Fall 2007). Product Electronics Video Game Systems . Retrieved February 17, 2009 from MRI Plus database: http://www.mriplus.com MLA Style Example Mediamark Research, Inc. Mediamark Internet Reporter . “Fall 2007 Product Electronics Video Game Systems.” Albert S. Cook Lib., Towson U, Towson, MD. 17 February 2009 <http://www.mriplus.com>.

26. Questions? Please contact the Reference Desk 410.704.2462 or contact Carrie Bertling 410.704.3746 [email_address]