This document summarizes the results of a market research study on critical factors in West Bengal politics. It presents data on key issues of concern, views on single vs coalition governments, preferences among political parties, and opinions regarding the split between the Trinamool Congress party and the United Progressive Alliance. The majority support the TMC's stances on issues like FDI, diesel price hikes, and prefer that the TMC wins the next Lok Sabha elections, though some believe they have failed to keep promises or withdraw from the UPA. Most see no strong alternative to the TMC at this time.

1. Presented By: Kaustav Shankar Das | 33
Megha Banarejee | 52
Pankaj Bothra |
Priyojeet Kumar | 61
Sourav Mitra | 85
Subhodeep Biswas | 86
Titir Ghosh | 91
Market Research

2. Critical Factors
8.2 8.2 7.8
6.5 6.8
5.7
3.8
3.0
2.1
3.0
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0

3. Determining Weightage
Improving infrastructure to promote Industrialization 0.15
Recovery from financial crisis 0.15
Scams & monitory frauds 0.14
Crimes against women 0.12
Issues related to Maoist infested areas 0.12
Fuel price hikes 0.10
Unemployment 0.07
Gorkhaland concerns 0.05
Education policies 0.04
Energy crisis 0.05

4. Comparative analysis of
Performance
3.039 2.956
2.821
2.502
3.015 2.951 2.969
0.000
1.000
2.000
3.000
4.000

5. Government: Single or
Coalition?
65.07
34.93
Single
Coalition

6. Preference for Single Government
56.9731.15
10.661.23
TMC
CPI(M)
CONGRESS
BJP

7. Preference for Coalition
Government
88.55
11.45
TMC-CONGRESS
TMC-BJP

8. Impact of split between TMC
and UPA
38.67
33.87
9.87
17.60
Yes
No
No impact
Can't say

9. Factors responsible for Split
24.82
26.0120.41
16.91
11.86
FDI
Diesel price hike
Disagreement over
Municipality Election
Limitation on subsidy
on Cylinder
NCTC

10. Supporting TMC’s stance on
FDI
59.73
40.27
Yes
No

11. Supporting TMC’s stance on
Diesel Price hike
64.8
35.2
Yes
No

12. Supporting TMC’s stance on
Municipality Election
50.6749.33
Yes
No

13. Supporting TMC’s stance on
Cylinder Subsidy
59.47
40.53
Yes
No

14. Supporting TMC’s stance on
NCTC
51.248.8
Yes
No

15. Lok Sabha Elections 2014:
TMC again?
54.6730.40
14.93
Yes
No
Can't say

16. Why Yes?
39.22
4.95
38.16
17.67 Genuine faith in TMC
Misappropriation of
power
Lack of trust in Left
Front
No strong 3rd Party
opposition

17. Why No?
43.71
27.15
13.91
15.23 Failure to keep up to
promises
Withdrawal from UPA
Left Front restoring
image partially
3rd Parties gaining
momentum

18. Other Alternatives
79.82
13.16
7.02
CPI(M)
CONGRESS
BJP

19. T
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a
n
k
Y
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