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HOW TO SURVIVE
A SOCIAL MEDIA FIRE
www.KhuatQuangHung.com
- Nicole Matejic
A consumer complained and said her baby vomited
The customer threated to bring the product to test and release the
information to the public
The customer prepared a camera and recorded everything
The customer posted the first entry on her Facebook with 4,000 friends
and followers.
The first entry attracted over 1,000 likes, 300 comments and 400 shares
in 2 days.
The customer posted the video clip on her Facebook and 4 largest
Facebook groups targeting consumers and parents.
Her video attracted over 16,000 views, 8,000 likes, 3,000 comments, 500
shares within few days.
Bubbles story
Oedipus & the Sphinx of Thebes
“Social media is about sociology
and psychology more than technology.”
- Brian Solis
Attitude is key to survival
Speed
Ownership
Solutions
Social /SEO
Advocates/Alliances/Authorities
Legal Counsel
Traditional media
Employees
Diverter
An integrated & multi-stakeholder approach
“Do not leave your reputation to chance or gossip;
it is your life's artwork, and you must craft it, hone
it, and display it with the care of an artist.”
― Robert Greene, The 48 Laws of Power

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Mr. Khuất Quang Hưng - How to survive a social media fire

  • 1. HOW TO SURVIVE A SOCIAL MEDIA FIRE www.KhuatQuangHung.com
  • 3. A consumer complained and said her baby vomited The customer threated to bring the product to test and release the information to the public The customer prepared a camera and recorded everything The customer posted the first entry on her Facebook with 4,000 friends and followers. The first entry attracted over 1,000 likes, 300 comments and 400 shares in 2 days. The customer posted the video clip on her Facebook and 4 largest Facebook groups targeting consumers and parents. Her video attracted over 16,000 views, 8,000 likes, 3,000 comments, 500 shares within few days. Bubbles story
  • 4. Oedipus & the Sphinx of Thebes
  • 5. “Social media is about sociology and psychology more than technology.” - Brian Solis
  • 6. Attitude is key to survival
  • 8. Social /SEO Advocates/Alliances/Authorities Legal Counsel Traditional media Employees Diverter An integrated & multi-stakeholder approach
  • 9. “Do not leave your reputation to chance or gossip; it is your life's artwork, and you must craft it, hone it, and display it with the care of an artist.” ― Robert Greene, The 48 Laws of Power