The document discusses MPLS (Multiprotocol Label Switching) and suggests it may have become popular due to its abbreviation rather than its technical merits. It notes MPLS is often associated with Minneapolis and speculates this is not a coincidence. Trends in MPLS publications and working groups are shown increasing sharply from 1996-2003. Potential benefits of MPLS discussed include providing an "intellectual honeypot" for inferior research, simplifying conference reviews, and enabling more advanced research in other areas by attracting less capable researchers. Hiding topology and avoiding "hop count penalties" when moving from ATM to MPLS are also mentioned as benefits.